Amazing Living Review: Soursop tea and autoship recruitment
An Amazing Living press-release identifies Robert Aveyard as CEO of the company.
No information about Aveyard is provided on the Amazing Living website.
My own research didn’t turn up anything, which is a bit suspicious.
The Amazing Living website domain (“myamazingliving.com”) was registered on September 2nd, 2016. Thomas Nash is listed as the owner, with an address in Ontario, Canada also provided.
Again, I wasn’t able to find any information on Nash specific to Amazing Living.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
The Amazing Living Product Line
Amazing Living’s flagship product is soursop teabags.
For those unfamiliar with the fruit, soursop
is the fruit of Annona muricata, a broadleaf, flowering, evergreen tree.
The exact origin is unknown; it is native to the tropical regions of the Americas and is widely propagated.
Amazing Living claim their tea can dramatically improve your health and help treat a number of large or small ailments.
Specific ailments referenced on the Amazing Living website include ‘high blood pressure, high cholesterol, gout, back pain, eczema, rheumatism, diabetes‘.
Amazing Living’s soursop tea is sold in a package of 10 extra-large, extra strength tea bags for $19.99.
The Amazing Living Compensation Plan
The Amazing Living compensation plan pays affiliates to sell the company’s soursop tea.
Affiliates are also paid to recruit new Amazing Living affiliates.
To qualify for commissions, each Amazing Living affiliate must purchase approximately $50 worth of product each month.
If an Amazing Living affiliate recruits three affiliates, they receive a $100 recruitment commission.
Each Amazing Living affiliate can earn up to five recruitment commissions ($500).
Note that recruited affiliates must be commission qualified to count towards the bonus.
Residual commissions in Amazing Living are paid out via a 3×9 matrix.
A 3×9 matrix places an affiliate at the top of a matrix, with three positions directly under them:
These three positions form the first level of the matrix. The second level of the matrix is generated by splitting each of the three positions into another three positions each (9 positions).
Subsequent levels of the matrix are generated in the same manner, with a full 3×9 matrix extending down nine levels for a total of 9840 positions.
Positions in the matrix are filled via direct and indirect recruitment of Amazing Living affiliates.
Commissions through the matrix are paid at a flat 9% of tea orders by preferred customers and recruited affiliates.
How many levels an Amazing Living affiliate can earn on is determined by how many affiliates they’ve recruited:
- recruit one affiliate and earn on three matrix levels
- recruit two affiliates and earn on six matrix levels
- recruit three affiliates and earn on all available nine matrix levels
A 50% matching bonus is also paid on personally recruited affiliate’s matrix earnings.
Joining Amazing Living
Amazing Living affiliate membership is $69.99.
Commission qualification requires the purchase of $50 worth of product each month.
Amazing Living’s corporate structure and ownership information appearing to be withheld is a bit of a concern.
Larry Williams (right), who appears in Amazing Living marketing videos as the “national sales trainer”, is pretty much the sole face of the company right now.
Whether Williams has an ownership stake in Amazing Living is unclear. I’m just finding it odd that he’d be publicly fronting Amazing Living if he didn’t.
And if that’s the case, who are Robert Aveyard and Thomas Nash then?
On the business side of things Amazing Living’s compensation heavily tilts toward affiliate autoship recruitment.
After paying a joining fee, Amazing Living affiliates must qualify for commissions by spending around $50 a month.
Not only is this “pay to play”, it also pretty much guarantees a focus on affiliate recruitment over retail sales.
Retail sales are still of course possible, however it is far more profitable to just focus on recruiting affiliates who spend $50 a month.
Far more easier to pitch Amazing Living as an income opportunity to achieve this too, than it is to market the soursop tea.
For example, here’s how Larry Williams himself describes the tea within the context of Amazing Living’s business model:
We have to launch with something. We couldn’t just have people buying in and giving them air right now, till everything came.
So we picked something non-controversial, something that everybody can do. Tea was a very neutral product and it just so happened we found this tea.
That to me screams just having a product in order to facilitate commissions on monthly affiliate fees.
There are purportedly plans to introduce more products next year, however if the primary customer base is still Amazing Living affiliates, then unfortunately that’s still chain-recruitment.
This is emphasized by the fact Amazing Living affiliates are directly compensated for recruiting groups of three affiliates.
There is no retail sales bonus equivalent to even out the recruitment focus evident in Amazing Living’s compensation plan.
Chain recruitment as the primary commission driver within Amazing Living would constitute a pyramid scheme.
Retail sales need to be happening, and they need to be the core focus of any MLM business.
Unfortunately in Amazing Living that doesn’t appear to be the case.