The Body Shop has opted to shut down its MLM operation sin the US.

As per an email sent out to distributors last week;

We are writing to you today to advise that The Body Shop At Home has made the difficult decision to close its direct selling business in the United States.

The Body Shop At Home distributors were provided a notice of the closure, as well as a “support pack to help answer questions and what happens next”.

The Body Shop At Home stopped signing up new distributors on January 11th.

Customer orders are being accepted until February 10th, with February 2022 marketing the last month of distributor commissions.

As per an article from The Talented Ladies Club, The Body Shop originally shut down US MLM operations back in 2008.

The Body Shop at Home only re-started their direct selling arm in the US in spring 2020, to ‘help’ people impacted by the coronavirus outbreak.

At the time, Peter Kropp, global director of the Body Shop at Home said: “Direct selling has increased in importance as a result of the current coronavirus pandemic.”

The Talented Ladies Club claim The Body Shop signed up “6000 representatives in the US in about 90 days”.

Outside of the US, The Body Shop will continue to operate The Body Shop At Home in the UK and Australia.

The Body Shop At Home has always been a bit of a strange MLM company. This is due to “The Body Shop” being a well-known non-MLM retail brand.

The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company.

Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided between those owned by the company and franchised outlets in more than 65 countries.

The Body Shop At Home launched in 1994. A full BehindMLM review of the MLM opportunity is pending.

 

Update 11th January 2024 – The Body Shop has announced it is closing its UK and Australian MLM operations.

This effectively brings The Body Shop At Home MLM opportunity to a close.