Snap Delivered adds ERC and Vidgo streaming to MLM opp
Snap Delivered has added and ERC scheme and Vidgo streaming to its MLM opportunity.
Both are a departure from the food delivery service Snap Delivered started with.
ERC stands for “Employee Retention Credit“.
The Employee Retention Credit (ERC) is a refundable tax credit for businesses that continued to pay employees while shut down due to the COVID-19 pandemic or had significant declines in gross receipts from March 13, 2020 to Dec. 31, 2021.
Eligible employers can claim the ERC on an original or adjusted employment tax return for a period within those dates.
The introduction of ERC has seen a whole industry pop up. The basic gist of any ERC scheme is canvassing business to see if they’re eligible to make a claim, helping them file a claim and charging a fee for your trouble.
Snap Delivered palm off the “dirty work” to Jorns & Associates, a New York accounting firm.
Basically you send Jorns & Associates a referral, and if an ERC is approved you get a cut of the commission Jorns & Associates pays Snap Delivered.
This ties into Snap Delivered’s five-level deep unilevel team compensation plan:
- Free Members earn a 40% ERC commission on level 1 (personally recruited affiliates)
- Managers earn a 40% ERC commission on level 1 and 10% on level 2
- Supervisors earn a 40% ERC commission on level 1, 10% on level 2 and 5% on level 3
- Directors earn a 40% ERC commission on level 1, 10% on level 2 and 5% on levels 3 and 4
- Executives earn a 40% ERC commission on level 1, 10% on level 2 and 5% on levels 3 to 5
If you want a bit more context to the above figures, check out the compensation section of BehindMLM’s original Snap Delivered review from Sep 2021.
Vidgo is a streaming television service
that offers over 100 channels of English- and Spanish-language sports, news and general entertainment content.
Vidgo subscriptions range from $39.99 a month to $99.99 a month. Subscribers are able to stream to three concurrent devices and streams contain ads.
Not sure which service Snap Delivered is marketing or if it’s all available. I couldn’t find any specific compensation details for Snap Delivered’s Vidgo offering.
Normally BehindMLM wouldn’t cover an MLM company adding products to its lineup but Snap Delivered have created a separate compensation plan for their ERC scheme.
I felt this was too big of an update to be added to the end of our original Snap Delivered review. I also wanted to briefly discuss the additions, within the context of Snap Delivered’s original offering.
Snap Delivered is essentially an MLM spin on app-based food delivery services. It has its own app and functions the same as any other delivery platform.
The difference is drivers can be recruited under you, and you can earn a cut of their earnings.
It’s no secret that the mobile app delivery niche is pretty cutthroat. In 2021 I noted the two biggest players in the space, Uber Eats and DoorDash, had both failed to turn a profit.
That remains true as at the end of 2022.
As I saw it attaching an MLM compensation plan to an already unprofitable niche, specifically the overheads for commissions an MLM compensation plan brings, made no sense.
It’s difficult to say if that’s the sole reason Snap Delivered now has an ERC scheme and streaming offering.
Google’s Play Store has recorded between 1000 to 2000 installs of Snap Delivered’s app. Apple’s App Store doesn’t provide install base information.
With respect to the ERC scheme, I think longevity is a concern. The applicable period is March 2020 to December 2021 and I believe the filing deadline runs into 2025 (disclaimer: I’m not a tax professional, seek proper advice).
There are a number of ERC focused companies, all chasing the remaining eligible businesses that haven’t filed for ERC yet. That’s a dwindling customer-base which will completely expire come 2025.
Alright for an existing accounting form to branch out into and focus, but not something you want to build an MLM business on.
As for streaming, anyone can sign up through Vidgo’s own website. I don’t know if there’s any advantage to signing up through Snap Delivered.
Vidgo does have its own affiliate program. I assume Snap Delivered has signed up under that and splits commissions through its compensation plan.
Compensation aside, there’s not much synergy between Snap Delivered’s offering. I mean, I suppose you could pitch restaurants on ERC and streaming while working the delivery app – but that’s surely going to get annoying pretty quick.
More deliveries = more money, which runs counterproductive to pitching a business you’re waiting on an order from. That’s if they’re even interested at all.
You could market Vidgo and the ERC scheme outside of your delivery hours, but then you have to consider whether you’re eating into your delivery revenue. Also limiting yourself to the business you’re taking deliveries from seems kind of restrictive.
You could branch out but then time investment becomes a potential issue. Why did you sign up with Snap Delivered in the first place?
Probably to earn money delivering orders, alongside the other delivery gigs you’re already signed up for.
Someone close to me signed up to market the ERC with Snap. Is it a pyramid scheme? Could they get in trouble with the IRS or any other laws?
The only risk with Snap Delivered as a company is if the majority of participants are paid affiliates.
The ERC scheme itself isn’t likely to have compliance issues as it’s tied to a third-party.
Snap has now added life and health insurance to their offerings, paying NON-INSURANCE-LICENSED affiliates a per-member/per-month bonus, but calling it a “retention bonus, not a commission”, like that wording changes what it really is.
At 28 and 31 minutes: player.vimeo.com/video/826977428?h=a0b940316a&fbclid=IwAR1lI4hVOIplw7uh2P5BWqJr619hlD3REZY36lAv8A-Di0OWzy3QV8kjKso