Organo’s mushroom coffee is being promoted as a cure-all for multiple diseases.

These include cancer, cardiovascular disease, diabetes and “most chronic diseases”.

I’ve seen multiple instances but the specific marketing example I’m going to reference is from Bio Holistix Health & Wellness.

Bio Holistix Health & Wellness is run by Mariza Wepener (right) out of South Africa.

On April 6th Bio Holistix Health & Wellness posted an Organo marketing pitch on FaceBook:

Attached to the post are two cropped marketing slides, prescribing Organo’s coffee as treatment for a variety of conditions and diseases.

Gourmet Black

  • weight loss
  • energy
  • mental clarity
  • immune booster
  • blood circulation
  • anti-inflammatory
  • anti-oxidant boost
  • metabolism booster
  • chronic conditions
  • pain relief
  • appetite suppressor
  • antidepressant
  • IBS assistance
  • hair & skin health

Latte

  • weight loss
  • stress management
  • mental clarity
  • immune booster
  • calms allergies
  • anti-inflammatory
  • anxiety management
  • metabolism booster
  • anti-insomnia
  • menstrual health
  • appetite suppressor
  • anti-depressant
  • reduces stress
  • aids in pain relief
  • digestive and gut health

Hot Cocoa

  • family safe
  • ADD, ADHD & Autism
  • mental clarity
  • immune booster
  • menstrual health
  • bone health & density
  • brain health & memory
  • fights insomnia
  • stress & anxiety relief
  • anti-inflammatory
  • blood pressure
  • anti-cancer properties

Mocha

  • weight loss
  • hypertension
  • energy booster
  • powerful pain relief
  • cardiovascular disease
  • bone health & density
  • brain power
  • fights insomnia
  • stress & anxiety relief
  • menstrual cramp relief
  • cholesterol & diabetes
  • remove acidity & toxins

Supreme

  • enhances stamina
  • hormone balancer
  • menopause
  • low sperm count
  • fertility
  • enhances libido
  • prostate health
  • erectile¬†dysfunction
  • anti-inflammatory
  • brain & lung health
  • diabetes (especially Type 2)
  • cardiovascular health
  • assists adrenal glands
  • 150 natural antioxidants
  • stomach ulcers

King

  • most chronic diseases
  • gout & joints
  • rheumatoid arthritis
  • anti-inflammatory
  • pain relief
  • lowers cholesterol
  • lowers blood pressure
  • alleviate diabetes
  • brain function & memory
  • alzheimer’s & dementia
  • energy & mood booster
  • improves vascular system

A second marketing slide attaches medical claims to Organo’s non-coffee products.

Kai

  • anticancer potential
  • weight loss
  • improve sleep
  • virus protection
  • boost immunity
  • body cleanser
  • improve bone health
  • blood sugar control
  • anti-inflammatory
  • skin care
  • improve circulation
  • anti-aging properties
  • reduce heart disease risk
  • help body fight candida
  • help manage diabetes
  • maintains pH balance
  • prevent anaemia
  • aid in energy & recovery

Red Tea

  • weight loss
  • lung & brain health
  • detoxify body
  • anti-inflammatory
  • balance blood sugar
  • detoxify body
  • lowers cholesterol
  • improves liver function
  • rich in antioxidants
  • fights free radicals
  • alzheimer’s & dementia
  • bladder & yeast infections
  • guy health & digestion
  • promoted kidney function
  • PMS, Moods & PCOS

Green Tea

  • weight loss
  • bacteria fighter
  • anti-viral
  • anti-allergic effects
  • balance blood sugar
  • detoxify body
  • metabolism booster
  • improves liver function
  • anxiety & stress relief
  • skin health
  • prostate health
  • urinary tract infections
  • nausea, vomiting fever
  • IBS assistance & bloating
  • lowers cholesterol

OGXFenix Shake

  • weight management
  • improve health
  • immune booster
  • detox the body
  • improve brain function
  • balance pH levels
  • fights fatigue
  • improves sleep
  • anti-cancer properties
  • hair, skin & nails
  • balance blood sugar
  • anti-inflammatory

Mycellium Capsules

  • immune booster
  • alleviate fatigue
  • alleviate stress, anxiety & depression
  • control allergies
  • aids weight loss
  • stabilise blood pressure
  • promotes brain health
  • improves liver function
  • control asthma
  • potent prebiotic
  • improves gut health
  • cholesterol & diabetes
  • anti-cancer properties
  • helps with memory loss

Ganoderma Lucidum Capsules

  • weight loss
  • aids with digestion
  • anti-inflammatory
  • body detox
  • calms nerves
  • anti-viral
  • anti-bacterial
  • improves sleep
  • improves metabolism
  • boosts immune system
  • help prevent heart attack
  • help prevent brain damage
  • improve vascular system
  • produce oxygen in blood

Spore Powder

  • weight management
  • inflammation & pain
  • increases stamina
  • improve gut health
  • improve liver function
  • rheumatoid arthritis
  • brain function & memory
  • powerful immune booster
  • improves vascular system

The two slides look official and are Organo branded, but it’s unclear whether Organo put them together.

Either way, none of Organo’s products are registered as drugs in the US or South Africa. There are also no peer-reviewed studies supporting any of the cited Organo product medical claims.

Organo (formerly Organo Gold) is a US MLM company. As per US law (the FTC and FD&C Acts), unsubstantiated medical claims pertaining to supplements are illegal.

Both the FTC and FDA have in the past held MLM companies liable for illegal medical claims made by their distributors.