Hubert Freidl’s Lyoness pyramid scheme has collapsed.

Last week both the myWorld and Lyconet websites were disabled.

Lyoness’ corporate website, hosted on “lyoness.com”, has also been disabled.

myWorld’s official FaceBook page is still up but hasn’t been updated since August 6th.

The official Lyconet FaceBook page was last updated on July 25th. The post has 219 comments, most of which are complaints from consumers.

If you’re unfamiliar with the broad corporate structure of Lyoness:

  • Lyoness was essentially the corporate oversight of the company
  • myWorld was the public-facing cashback platform
  • Lyconet was the MLM marketing side of the business

Lyoness’ collapse follows a report of Lyoness being $110 million in debt in 2023, myWorld being declared insolvent in August 2025, and Lyconet following a few days later.

myWorld’s insolvency plan suggested Lyoness had hoped to continue business through a restructuring plan, however that now appears to have been abandoned.

Lyoness, myWorld and Lyconet are owned by Austrian national Hubert Freidl.

Freidl appears to have disappeared, having not been active on social media since September 2024.

The Lyoness scam began as an “accounting units” Ponzi scheme in 2003. In recent years, myWorld more closely resembles a pyramid scheme.

Despite multiple countries certifying Lyoness was a Ponzi scheme and myWorld is a pyramid scheme, to date Austrian authorities have failed to take action.

Preceding myWorld’s and Lyconet’s insolvencies by a week, Lyoness’ Managing Director for Spain was arrested on pyramid fraud charges on July 31st.