The Iyovia pyramid scheme has collapsed.

No public announcement has been made but on May 15th, Iyovia quietly emailed promoters to advise MLM operations would be terminated on May 23rd.

Framing the FTC suing Iyovia for over $1.2 billion in consumer fraud as “analysis of current market conditions”, Iyovia advised promoters;

Iyovia has made the decision to transition from a multi-level marketing (MLM) model to a direct-to-consumer (DTC) business model.

As part of this transition, we will be discontinuing the MLM operations and terminating all Independent Business Owner (IBO) agreements.

BehindMLM has not seen a full copy of the email but it was read out in full by Troy Dooly on May 16th.

Your IBO agreements with Iyovia will be terminated effective May 23rd, 2025.

All compensation and commissions owed to you under the IBO agreement until the termination date, will be paid in accordance with our compensation plan and policies.

A week earlier, in its “response” to the FTC’s lawsuit, Iyovia claimed it was

pleased that after such an exhaustive 3 ½ year investigation the narrow scope of the Commission’s lawsuit does not challenge the validity of our compensation plan and business opportunity structure.

While that might be technically true, the FTC made it pretty clear the trading side of iMarketsLive, IM Mastery Academy and Iyovia, was just a ruse to push a pyramid scheme.

This of course came at the cost of retail customers, making Iyovia’s transition to non-MLM a farce.

Iyovia couldn’t build a sizable retail customer base over the past seven years with a promoter-base it claims numbered in the hundreds of thousands, where are retail customers coming from without promoters?

With pyramid recruitment gone and the outcome of the FTC’s enforcement action looming, I doubt anyone still in Iyovia is sticking around post-MLM.

I expect we’ll see Iyovia as a non-MLM company collapse again by the end of the year. Likely sooner if the FTC is granted its requested preliminary injunction.

One last point I want to address, which brings us back to Iyovia’s FTC “response, is this statement;

We are disappointed that the complaint is focused on years-old historical claims and IYOVIA practices of people who are no longer with the company and that do not represent IYOVIA today.

Hello? Chris Terry has owned Iyovia, dating back to iMarketsLive, since day one.

Chris Terry oversaw and approved the FTC’s alleged $1.2 billion plus in fraudulent conduct and… *checks notes*  …Chris Terry is still in charge of and running Iyovia.

If the intent was to throw past Iyovia’s past promoters under the bus then fine, but let’s not pretend the IM Mastery Academy and Iyovia rebrandings were anything other than name-changes.

Iyovia’s collapse is what it is; an attempt to sweeten the inevitable pending FTC fraud settlement.

One of the claims made by the FTC was that Terry and promoters like Alex Morton, a defendant in the FTC’s lawsuit, specifically targeted young black consumers.

As BehindMLM understands it, with full knowledge of the ongoing FTC investigation, Morton and other IM Mastery Academy net-winners jumped ship to Jifu beginning mid to late 2024.

Over at Jifu, with mostly the same people under him and the same “education” ruse, Morton is rebuilding the fraud he engaged in with Iyovia.

The same young demographics are being targeted and ongoing and future consumer losses will inevitably mount.

With full acknowledgement that regulatory investigations take time, hopefully this time around the FTC won’t spend three and a half years investigating the same suspects committing the same alleged fraud.