How is Inspired Living Application being marketed?
In BehindMLM’s recent review of Inspired Living Application (also known as iLA), I identified a concern regarding the viability of charging people $6.95 for library access to videos that are initially given away for free, and a further $3 to participate in the iLA income opportunity.
Although the $6.95 product is iLA’s retail offering, I wasn’t entirely convinced people were going to pay $6.95 for library access, especially when they can receive iLA’s weekly videos for free.
Over time iLA might amass a sizeable library worth charging $6.95 a month for, but what happens until then?
With the income opportunity priced just $3 more, I suspected that most people are going to sign up as an affiliate, with little to no retail activity occurring within the company.
Shortly after publication of my Inspired Living Application Review, company president and co-owner John Rodgers sought to address some of the concerns I’d raised:
The difference between the free membership and the retail membership is huge. Access to the archive will be of tremendous value.
I would add that I think that it’s premature to speak of the “lack of value” in the product when you have yet to see the product. We will be very confident in our product as we will be producing it.
I think that you’ll find that when our final marketing pieces are done (we have not even opened for prelaunch at this time and a lot of things are in progress) you will find that we will not be beating on the “money drum” in the way that a lot of MLM companies have been known to.
Regarding the value of the library retail membership, despite my concerns I agreed that it wouldn’t be until an official launch that the ratio of retail customers vs. affiliates would be useable as an indication of the makeup of the company.
With Inspired Living Application’s prelaunch set for February 1st and full launch in “early April” (iLA FAQ, cited 20th January, 2012), no doubt how the company is being marketed today will set the tone and culture for the future of the business.
So right here right now, how is iLA being marketed?
Today I thought we’d take a look at the first page of Google results and analyse how iLA affiliates are marketing Inspired Living Application.
1. John-Juantez McKinley’s Youtube Review
Currently the #1 Google position for the term “Inspired Living Application”, as you can see above McKinley’s “review” presents the viewer with a big red banner advertising the iLA income opportunity.
The video itself runs for 1:52 and although McKinley does go into a brief explanation of the what the iLA app is at the beginning of the video (stating it’s “the first of its kind” because it “combines a mobile app with “referred marketing, network marketing”), by 25 or so seconds into the video McKinley is well into a hard sell on the iLA income opportunity itself.
McKinley urges viewers to “sign up now for free to secure their spot”.
Curiously McKinley refers to John Marr’s company “Savage Apps” as the “makers” of the iLA app. John Rodgers has stated that despite Marr’s involvement with iLA, there’s no official relationship between Savage Apps and iLA.
McKinley’s video was uploaded on January 16th so I’m not sure what’s going on there.
McKinley closes the video with one final push to get people to sign up as an affiliate:
[1:19] So guys you need to grab your spot today. You can sign up by clicking on the link below this video to get and secure your spot.
Guys we’re super excited and with my team going we’re pushing this thing really hard. I’m an internet marketer so be surprised if you see spillover of um others joining you underneath your um name.
So sign up today, click the link below and get started with iLA, Inspired Living App.
Spillover of course being used to incite prospective affiliates with the prospect of benefitting directly via McKinley’s ongoing recruitment efforts.
2. Rob Sevilla’s “Don’t join Inspired Living Application” Youtube Review
Number 2 in the current Google listings, Rob Sevilla has published a review attempting to lure in those skeptical about the iLA business opportunity.
Typically this marketing technique relies on targeting words such as “scam”, “fraud”, “don’t join until you’ve seen this!” etc., but then proceed to pitch the opportunity to the viewer.
Sevilla’s six minute “review” is no different. Sevilla opens the video claiming to be “everywhere” on YouTube and Google regarding iLA.
Sevilla warns viewers that joining iLA, although being a “great decision”, isn’t enough. Those interested in joining should be “careful” and only do so under the “right team”, with Sevilla’s iLA affiliate group being one such “right team”.
Like McKinley, Sevilla claims his team will benefit prospective affiliates due to “massive spillover” (the recruiting efforts of the existing team benefitting new affiliates that join Sevilla’s team).
Sevilla then briefly touches on the compensation plan, warning viewers that if they don’t join the “right team”, they aren’t going to be making as much money as they could.
Then things start to deteriorate. Sevilla notes that the official iLA compensation plan states that “no sponsoring is required” to earn money, however in the same breath he then states that
[1:16] you really wanna get ten people. And the reason you wanna get ten people is because you want to be able to maximise the comp plan and be able to get that forty percent matching bonus.
[1:38] You wanna be able to get that forty percent, okay, cause that’s really where the real money is.
You make the money here you see it on the screen the $2500 when you fill the matrix up, but also you get paid an additional 40% matching bonus on all people that you’ve personally put into the business.
So you definitely want to get at least ten, alright.
In mentioning the matching bonus, it’s clear that Sevilla is referring to the recruitment of ten affiliates (retail customers don’t count for it). Sevilla again pushes his team as the “right team” because they “help their members get their ten” affiliate recruits.
Offering up social proof, Sevilla claims to be “dominating” YouTube and Google listings for iLA, claiming that he’s getting ‘massive traffic, which is resulting in (affiliate) signups‘ [3:08].
Sevilla closes the video “review” by logging into his backoffice and sharing that in ten days he personally recruited thirty seven new iLA affiliates with combined downline recruiting efforts resulting in a total downline of 148 affiliates [4:28], claiming that ‘you’d have to be an absolute idiot not to join this opportunity’ [4:07]. Sevilla also claims that his team ‘is growing by about ten to fifteen‘ affiliates a day.
Despite Sevilla’s “review” running in at six minutes and eleven seconds, not once does he mention the iLA app or retail side of the business.
3. Kevin Waldron’s “Fans of iLA” Facebook Page
Third in the iLA Google listings, the Fans of iLA Facebook page appears to be a communication group for Kevin Waldron’s recruited affiliate downline.
The page offers up a mixture of company written marketing spiels (both mentioning the iLA product and income opportunity), with entry’s by Waldron himself focusing on the recruitment efforts of his downline.
The following update was published just yesterday on the 19th of January:
I was just about to commend everyone on their efforts and celebrate reaching 100 referrals on the team but (see the screenshot)…
Published just underneath the text above is a screenshot of Waldron’s iLA backoffice (under the iLA affiliate account “mobilbo”), showing the current number of recruited downline affiliates sitting at 101.
Despite only having 101 affiliates in Waldron’s downline as of Saturday the 18th of January, the Fans of iLA Facebook page has currently received over 3,000 “likes” (hmmm).
An earlier update published last Friday by Waldron states:
Quick update (no screenshot this time)
13 days until pre-launch and we now have 95 team members. Keep up the good work, it’ll pay off!
Along with Waldron’s own iLA affiliate links, the Fans of iLA Facebook page is also littered with iLA referral links belonging to one can only assume are affiliates Waldron has recruited.
4. Erwin Dungca Reyes’ “Inspired Living Application” Facebook Page
Bearing the name of the company itself and offering up no distinction of disclaimer that it is not the official Facebook page of iLA, Erwin Dungca Reyes’ Inspired Living Application page comes in at fourth in the Google listings.
Currently the page is filled with affiliate recruitment links, including those of Reyes.
In a nutshell, the entire page appears to be set up to capitalise on the iLA company name, with the goal of increasing Reyes’ affiliate downline.
Just four hours ago Reyes’ posted the following update:
For those who are new to this page WELCOME. We would like to thank you for stopping by and liking our page. What you are about to see is revolutionizing the mobile app industry.
Now you have a chance to profit as well. Please contact the page manager (Erwin) and I will be happy to assist you.
Although the iLA app is mentioned on the page, little to no effort has been made to differentiate it from the iLA income opportunity:
As iLA is drawing near to the much anticipated prelaunch, it is at the prelaunch that you will be able to purchase the iLA application and start enjoying the powerful weekly content and build an income with our matrix program (published Friday 18th January, 2013).
5. Chery Schmidt’s Marketing Blog, “Chery’s Online Gameplan”
Number 5 in the Google listing is Chery Schmidt’s marketing blog “Chery’s Online Gameplan”. Despite heavily promoting the iLA income opportunity (and simply regurgitating alot of iLA’s prewritten marketing material), to her credit Schmidt actually bothers to separate the income opportunity from the retail side of the business.
About halfway down the page of her latest blog entry, “iLA –Inspired Living Application Is Your Key To Success!”, Schmidt clearly lists not only the affiliate $9.95 joining option but also the retail and free membership options too.
6. Lee Wise’s iLA Press Release on IBOSocial
Number 6 is a “press release” by iLA affiliate Lee Wise, which markets the iLA opportunity and makes no mention of the retail side of the business.
Wise’s release contains three (that I counted) affiliate links of his, with Wise explaining why he “appreciates” the iLA business opportunity.
Although no mention of how large Wise’s current affiliate downline is, he does mention that on a recent company call it was announced that ‘around 21,000 people had decided to join the adventure‘.
7. Nemrod Kedem’s Inspired Living Application Review on SlideShare
Employing the deceptive tactic of promising a review and then bait and switching, Nemrod Kedem has uploaded a one page slide to SlideShare and labelled it a “review”.
In actuality Kedem has done nothing more than copy and paste marketing material from the iLA website and included four affiliate links of his on the page the “slideshow” is viewable on.
The intent here is obviously to trick people into believing Kedem has written a review of iLA and then get them to click his affiliate referral links to recruit them.
8. Douglas Fossett’s “Team Bulding Methods” Marketing Blog
Number 8 in the rankings is Douglas Fossett’s “Team Building Methods” blog, with an entry titled “Inspired Living App” by author “Team6730”.
In his blog entry, Fossett heavily promotes the iLA business opportunity, claiming that “thousands are joining by the day”.
if you have nothing better to do and are looking for a rock solid business opportunity to place your future, than look no further than the Inspired Living App.
Those who get left behind by failing to see the money that WILL be made will be regretting their decision for years for not getting in on time.
Combine the mammoth technological world of cell phone devices with the personal development industry and you have a winning combination that is destined for many years of success.
This is truly a match made to serve the masses. It will be exciting to see just how many more millionaires will come out of the network marketing because of this great idea.
In the blog entry, Fossett manages to squeeze in no less than six links to his iLA affiliate signup page, specifically targeting the keywords “Inspired Living Application” and “iLA”.
No mention is made of the retail side of the business.
9. David Jackson’s “Inspired Living App” Twitter Profile
Yet another deceptive entry by an iLA affiliate, number 9 is a Twitter profile that attempts to pass itself off as the official profile of iLA.
Offering no disclaimer differentiating itself from the official Inspired Living Application Twitter account, David Jackson merely provides his masked iLA affiliate link on the account’s profile description:
The content published on the account itself makes no mention of the retail side of the business, instead focusing on the income opportunity with a link to Jackson’s referral signup link provided in each published tweet.
Jackson urges readers to “be your own bank” and claims that ‘thousands are joining iLA daily‘.
10. Kathy Jodrey’s “iLivingApp Review” marketing blog
Appearing in Google under the domain “ilivingapp.net”, trying to access this domain redirects visitors to Kathy Jodrey’s “iLivingAppReview” marketing blog.
The use of ilivingapp.net is obviously an attempt to compete directly with iLA’s own website (“ilivingapp.com”), and I see it as yet another deceptive marketing attempt by an iLA distributor.
That aside, despite merely regurgitating iLA’s own marketing material Jodrey does mention the retail side of the business on the blog. To her credit she even goes as far as to include a disclaimer on the site, clarifying that
this website is not owned or operated by Inspired Living App.
Despite the mention of the retail option in the copying and pasting of iLA’s own material, the main purpose of Jodrey’s sit clearly appears to be the recruitment of new affiliates.
A big purple box on the right side of the blog urges visitors to ‘secure their spot in a top ranking, profitable position!‘. Meanwhile the subheader of the blog markets iLA as something you ‘share & make $$$ for just $10/month“.
Despite the name of the website, an actual review of iLA written by Kathy Jodrey appears to be absent.
When I initially sat down to write this article I intended to go through the first few pages of Google results for “Inspired Living Application”. Upon going over the first ten results however and coming in at just over two thousand words, I deemed these results to be enough to gauge the current marketing approach iLA affiliates have thus far taken.
With the exception of Chery Schmidt and Kathy Jodrey, none of the top 10 Google results for “Inspired Living Application” focus on the retail side of the business.
And even then, it’s worth noting that both Schmidt and Jodrey have only copied and pasted iLA’s own marketing material, which mentions the retail side of the business in presenting the joining options the company offers.
The other 8 entries in the top 10 simply present the business opportunity side of iLA and sing its praises.
One could argue that being in pre-prelaunch it’s only natural for iLA affiliates to focus on recruiting affiliates to build their downlines but does anybody really believe that post-launch things are going to change?
No matter how good the iLA videos might be, at the end of the day by the time April rolls around we’re going to have thousands of iLA affiliates recruited on the promise of recruiting affiliates of their own, filling their matrix and earning money.
Does it make any sense to suggest that come April all these recruited affiliates are going to drop what they were sold on and instead focus on selling the merits of a digital video library archive?
Despite co-owner and President John Rodger’s insistence that ‘access to the (video) archive will be of tremendous value‘, after going through the methods and material iLA affiliates are using to market the business, I’m even more convinced now that come launch the revenue makeup of iLA is going to be heavily skewed in favour of affiliates over retail customers.
Making matters only worse, iLA themselves don’t currently have an entry in Google’s top 10 search results, meaning the above ten websites are all prospective iLA members or customers are currently seeing.
As noted in the analysis above, this has led to several iLA affiliates presenting their recruitment orientated websites using official looking iLA social profiles, domains and websites.
Furthermore, with only 2 of the above results bothering to even mention the retail side of the business and all ten focusing heavily on the income potential of iLA, is there any question as to what the focus of iLA marketing currently is (and will likely remain post launch)?
With April still just under two and a half months away and a purported 20,000+ affiliates having already signed up to iLA, things could get extremely messy down the track.
Inspired Living Application – retail or recruitment? You tell me.
Footnote: Google’s search results are ever-changing and whilst the results above were accurate at the time of publication of this article, they are of course subject to change (and no doubtedly will over time).