FreeLife International Review: Over-extension

FreeLife International launched in 1995 and are based out of the US state of Arizona. Initially marketing products in the nutritional supplements, weight loss and personal care niches, today FreeLife focuses on products containing goji juice.

Heading up FreeLife International on the executive side of things is Ray Faltinsky (right), who serves as CEO and Co-Founder with Kevin Fournier (FreeLife’s President).

Although the first decade or so appears to have been smooth sailing for FreeLife, the last decade has seen the company face two major counts of controversy.

In 2007, following an undercover investigation by CBC, Freelife came under scrutiny for making claims it’s goji products contained anti-cancer and anti-ageing properties.

FreeLife’s former spokesperson, Earl Mindell, has made several unfounded claims about health benefits of the company’s brand of goji juice, including that it has anticancer and anti-aging properties.

Mindell’s involvement with FreeLife was subject of a CBC hidden camera investigation in January 2007, questioning the unsupported anticancer properties of Himalayan Goji Juice and validity of Mindell’s Ph.D. qualification (which was later proved invalid and removed from Mindell’s biography on the FreeLife website).

Claims that undetermined constituents of goji may have a beneficial effect on cancer derive from preliminary evidence of cancer cell inhibition in vitro (i.e. in a dish).

There is no scientific evidence such effects occur in vivo (i.e. when consumed). H. Leon Bradlow, coauthor of a study that Mindell cites as support for this anticancer claim, says that his original research does not, in fact, prove that goji has any anticancer properties.

To the best of my knowledge no regulatory action took place regarding Mindell’s claims, however in 2009 Freelife again found itself in the headlines after a class-action lawsuit was filed against it.

The lawsuit, filed in Arizona, alleged the company made

false claims, misrepresentations, false and deceptive advertising and other issues regarding FreeLife’s Himalayan Goji Juice, GoChi, and TaiSlim products’.

Freelife settled the lawsuit April 2010, making a donation to an “educational organization” and promising to ‘take steps to ensure that its goji products are not marketed as “unheated” or “raw.”‘

More recently, Faltinsky and Fournier have launched L’Dara International to market an anti-ageing serum. Commencing business operations in late 2013, it appears L’Dara is yet to gain any traction.

At the time of publication Faltinsky and Fournier preside over both companies, which are believed to operate independently of eachother. It is noted though that both companies list the same corporate address in Arizona on their respective websites.

Read on for a full review of the FreeLife International MLM business opportunity.

The FreeLife International Product Line

FreeLife offer a large selection of health, nutrition and weight-loss products containing goji berry.

• TaiSlim Shakes ($60.11) – meal replacement shake available in chocolate or vanilla flavour
• TaiSlim Shake Singles ($65 for 15 single-serve packets) – meal replacement shake available in chocolate or vanilla flavour
• TaiSlim Liquid ($205 for 4 1L bottles) – weight-loss formula
• TaiSlim Liquid 2Go ($104.95) – single-serve variant of TaiSlim Liquid
• TaiSlim Skinnys ($85.64 for a pack of 60) – taken with water, TaiSlim Skinnys ‘expand in your stomach, filling you up and keeping you feeling satisfied for hours’, available in chocolate and goji berry flavour
• TaiSlim Boosters Protein Plus ($42.84) – whey protein shot powder
• TaiSlim Boosters Super Fruits ($42.80) – antioxidant “super fruit” powder
• TaiSlim Boosters Super Greens ($42.80) – antioxidant “super greens” powder
• GoChi ($205 for 4 bottles) – goji berry “super juice”
• Jule of the Orient ($205 for 4 750ml bottles) –  Jiaogulan (gynostemma pentaphyllum) blended formula
• Chi3 Energy ($40.84 for a box of ten 2oz bottles) – GoChi energy drink variant
• Reverse! ($119.24) – anti-ageing formula containing ‘a proprietary blend of 75 scientifically validated super nutrients not found in ordinary multivitamins‘

FreeLife also market a range of personal and home care products, with full details and retail pricing available on their website.

Note that FreeLife’s products are also available as packs, ranging in price from $90 (Fit Pack) to $305 (Body Breakthrough and Active Lifestyle Packs).

The FreeLife International Compensation Plan

The FreeLife compensation plan revolves around residual unilevel commissions but also features a large number of additional bonuses and performance based commissions affiliates can qualify for.

Product Rebate Points

Every product offered by FreeLife has a “Product Rebate” value attached to it (think “Personal Volume). These points are a percentage of the sale price the product in question retails for.

FreeLife affiliates can earn up to 20% of the value of accumulated Product Rebate points each month, with how much of a percentage determined by how much product they purchase, along with that of their retail customers.

• 100 to 499 points a month – 10%
• 500 to 999 points a month – 15%
• 1000 or more points a month – 20%

FreeLife affiliates can also qualify for free products if they sign up three customers with a “Challenge Pack” ($264.93).

How much free product an affiliate receives depends on the total Product Rebate point value of the combined Challenge Pack orders of their customers:

• 150 to 299 points – Fit Pack
• 300 to 479 points – Shape Pack
• 480 or more points – either a Body Breakthrough Pack or Health Challenge Pack

Note that free products count towards point-based qualification within the compensation plan for the month they are awarded.

FreeLife Affiliate Membership Ranks

There are nineteen affiliate membership ranks within the FreeLife compensation plan. Along with their respective qualification criteria, they are as follows:

• ME – sign up as a FreeLife affiliate
• Star Director – recruit at least three ME affiliates
• Star Director II – recruit at least three ME affiliates, two of which are Star Director or higher ranked and have a downline generating at least 2500 points each month (1500 max from any one unilevel leg)
• Star Director III – personally recruit at least three Star Director or higher ranked affiliates and have a downline generating at least 5000 points each month (3000 max from any one unilevel leg)
• Star Director IV – personally recruit at least three Star Director or higher ranked affiliates and have a downline generating at least 10,000 points each month (6000 max from any one unilevel leg)
• Ambassador – personally recruit at least four Star Director or higher ranked affiliates and have a downline generating at least 20,000 points each month (12,000 max from any one unilevel leg)
• Ambassador Emerald – personally recruit at least four Star Director or higher ranked affiliates and have a downline generating at least 30,000 points each month (18,000 max from any one unilevel leg)
• Ambassador I – personally recruit at least four Star Director or higher ranked affiliates, have at least one Ambassador or higher ranked unilevel leg and have a downline generating at least 40,000 points each month (24,000 max from any one unilevel leg)
• Ambassador I Emerald – personally recruit at least four Star Director or higher ranked affiliates, have at least one Ambassador or higher ranked unilevel leg and have a downline generating at least 50,000 points each month (30,000 max from any one unilevel leg)
• Ambassador II – personally recruit at least four Star Director or higher ranked affiliates, have at least two Ambassador or higher ranked unilevel legs and have a downline generating at least 60,000 points each month (36,000 max from any one unilevel leg)
• Ambassador II Emerald – personally recruit at least four Star Director or higher ranked affiliates, have at least two Ambassador or higher ranked unilevel legs and have a downline generating at least 70,000 points each month (42,000 max from any one unilevel leg)
• Ambassador II Diamond – personally recruit at least four Star Director or higher ranked affiliates, have at least two Ambassador or higher ranked unilevel legs and have a downline generating at least 80,000 points each month (48,000 max from any one unilevel leg)
• Ambassador III – personally recruit at least four Star Director or higher ranked affiliates, have at least three Ambassador or higher ranked unilevel legs and have a downline generating at least 90,000 points each month (54,000 max from any one unilevel leg)
• Ambassador III Emerald – personally recruit at least four Star Director or higher ranked affiliates, have at least three Ambassador or higher ranked unilevel legs and have a downline generating at least 100,000 points each month (60,000 max from any one unilevel leg)
• Ambassador III Diamond – personally recruit at least four Star Director or higher ranked affiliates, have at least three Ambassador or higher ranked unilevel legs and have a downline generating at least 110,000 points each month (66,000 max from any one unilevel leg)
• Ambassador IV – personally recruit at least four Star Director or higher ranked affiliates, have at least three Ambassador or higher ranked unilevel legs and have a downline generating at least 120,000 points each month (72,000 max from any one unilevel leg)
• Ambassador IV Emerald – personally recruit at least four Star Director or higher ranked affiliates, have at least three Ambassador or higher ranked unilevel legs and have a downline generating at least 130,000 points each month (78,000 max from any one unilevel leg)
• Ambassador IV Diamond – personally recruit at least four Star Director or higher ranked affiliates, have at least three Ambassador or higher ranked unilevel legs and have a downline generating at least 140,000 points each month (84,000 max from any one unilevel leg)
• Royal Ambassador – personally recruit at least four Star Director or higher ranked affiliates, have at least three Ambassador or higher ranked unilevel legs and have a downline generating at least 150,000 points each month (90,000 max from any one unilevel leg)

Note that every affiliate rank requires at least 100 Personal Points each month in order for an affiliate to retain “active” status. An Ambassador ranked unilevel leg is an individual unilevel leg that contains an Ambassador or higher ranked affiliate in it (personally recruited or otherwise).

Unilevel Commissions

Residual commissions in FreeLife are paid out using a unilevel style compensation structure. A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1).

If any of these level 1 affiliates go on to recruit new affiliates of their own, they are placed on level 1 of the original affiliate’s uni level team. If any level 2 affiliates recruit new affiliates they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

FreeLife cap the number of payable levels in a unilevel team to nine, paying out 1% on level 1 and 5% down levels 2 to 9.

How many levels an affiliate is paid out is determined by their affiliate membership rank:

• ME – levels 1 and 2
• SD – levels 1 to 3
• SD II – levels 1 to 4
• SD III – levels 1 to 5
• SD IV – levels 1 to 6
• Ambassador – levels 1 to 9

Matching Bonus

A matching bonus is offered on the unilevel commissions paid to all personally recruited affiliates. Up to 54% of the unilevel earnings of personally recruited affiliates are available, as determined by a FreeLife affiliate’s own affiliate membership rank:

• Star Director – 20%
• Star Director II – 22%
• Star Director III – 24%
• Star Director IV – 26%
• Ambassador – 32%
• Ambassador I – 34%
• Ambassador II – 36%
• Ambassador III – 38%
• Ambassador IV – 40%
• Royal Ambassador – 42%
• Royal Ambassador I – 44%
• Royal Ambassador II – 46%
• Royal Ambassador III – 48%
• Royal Ambassador IV – 50%
• Royal Ambassador V – 52%
• Presidential Ambassador – 54%

If an affiliate recruits four affiliates, who each sign up for a 100 point minimum monthly autoship, and achieves the rank of Star Director II within one month of signing up, Fast Track Rank Advancement Bonuses paid to personally recruited affiliates are also matched.

Infinity Bonus

Referred to as the “Ambassador Generational Bonus”, FreeLife affiliates can earn beyond the standard nine unilevel levels if they qualify as an Ambassador or higher.

The Infinity Bonus is paid out according to “generations” of Ambassador ranked affiliates, with affiliates able to qualify for commissions on up to four generations.

A generation is defined by the finding of an Ambassador ranked affiliate after the first nine unilevel levels of a unilevel team. When one is found, all affiliates from the tenth level up to the level the Ambassador is on count as generation one. When another Ambassador is found further down, all affiliates between the first and second Ambassador count as the second generation. This continues on down a possible total of four generations.

How many generations an affiliate qualifies to receive the Infinity Bonus on is determined by their own affiliate membership rank:

• Ambassador – 2% bonus on levels 1 to 9
• Ambassador I – 2% on the first Ambassador generation
• Ambassador II – 2% on Ambassador generations one and two
• Ambassador III – 2% on Ambassador generations one to three
• Ambassador IV and higher – 2% on Ambassador generations one to four

Rank Advancement Bonus

When a FreeLife affiliate qualifies at the Star Director II or Star Director III rank for the first time, they are paid a $300 and $600 bonus respectively.

The bonus is paid out if the rank is held for three consecutive months, or if the affiliate is promoted to the next highest rank, whichever comes first.

If an affiliate recruits four affiliates who each sign up for a 100 point minimum monthly autoship and achieves the rank of Star Director II within one month of signing up as an affiliate, they qualify as a Fast Track affiliate. This means they are paid the $300 in the month they qualify, waiving the standard waiting period.

Note that if an affiliate achieves the rank of Star Director III within their first two months of joining FreeLife, they qualify for a $1000 bonus (replacing the standard $600), paid out over three months and provided the Star Director III rank is maintained.

After the Star Director ranks, the Rank Advancement Bonus extends out over the Ambassador ranks:

• Ambassador – $1500
• Ambassador Emerald – $1000
• Ambassador I – $2000
• Ambassador I Emerald – $1250
• Ambassador II – $3000
• Ambassador II Emerald – $1500
• Ambassador II Diamond – $1500
• Ambassador III – $4500
• Ambassador III Emerald – $1750
• Ambassador III Diamond – $1750
• Ambassador IV – $6000
• Ambassador IV Emerald – $2000
• Ambassador IV Diamond – $2000
• Royal Ambassador – $25,000
• Royal Ambassador I – $50,000
• Royal Ambassador II – $75,000
• Royal Ambassador III – $100,000
• Royal Ambassador IV – $250,000
• Royal Ambassador V – $500,000
• Presidential Royal – $1,000,000

All non-Ambassador ranks must be held for three consecutive months in order for a FreeLife affiliate to be paid the full Rank Achievement Bonus at that particular level.

Ambassador bonuses appear to be a limited offer commission, with affiliates not able to cumulatively earn more than $1,000,000 during the promotion period.

Fast Start Bonus

FreeLife’s Fast Start Bonus is paid out on up to 100 points of product purchases made in a newly recruited affiliate’s first month, with one point equating to a $1 commission.

The Fast Start Bonus is paid out at up to 60% ($60), paid pro-rata according to an affiliate’s membership rank:

• MC AC100 – 20%
• Star Director II – 30%
• Star Director IV – 40%
• Ambassador – 50%
• Ambassador III -55%
• Royal Ambassador – 60%

Note that if a lower ranked affiliate is paid a percentage of the commission, the system searches higher in the upline until the entire 60% is paid out.

Eg. If a MC AC100 affiliate is paid 20% ($20 on a 100 point order), 40% ($40) remains to be paid out. If the next ranked upline was an Ambassador, this would equate to a 30% ($30) commission (50%-20% (already paid out)). The remaining 10% would then be split either between the next ranked Royal Ambassador, or Ambassador III and Royal Ambassador found (5% each), according to the rank of affiliates found above the Ambassador.

Quick Start Bonus

The Quick Start Bonus is a $60 to $130 cash bonus paid out everytime a newly recruited affiliates buys a Quick Start Pack ($428 – $1079.95). How much of a Quick Start Bonus is paid out depends on how much money is spent on a Quick Start Pack.

As with the Fast Start Bonus the Quick Start Bonus is paid out pro-rata, with the percentage of the bonus paid out according to an affiliate’s membership rank:

• AC 100 – $60
• Star Director II – $75
• Star Director IV – $85
• Ambassador – $100
• Ambassador I – $105
• Ambassador II – $110
• Ambassador III – $115
• Ambassador IV – $120
• Royal Ambassador – $130

If the recruiting affiliate is paid and a portion of the bonus remains to be paid out, the system searches the upline for qualified ranked affiliates until the entire bonus is paid out.

TaiSlim Challenge Weekly Bonus

The TaiSlim Challenge Weekly Bonus pays out a commission everytime a FreeLife affiliate recruits a new affiliate or retail customer who purchases a Body Breakthrough Pack ($305), an Active Lifestyle Pack ($305) or a Gold QuickStart Pack ($714.21), and signs up for a 100 point a month or more monthly autoship order.

The Bonus is tracked weekly via points as follows:

• sign up 2 customers – 1 point
• recruit 2 affiliates – 2 points
• recruit 4 affiliates – 4 points

No fixed value is assigned to the points, with FreeLife stating in their compensation plan material that

The actual point price is determined by how many people earn in the Challenge Bonus that week and company sales in that market.

An indication of affiliates being able ‘to earn hundreds of dollars‘ is also given. In this sense it appears to be somewhat of a revenue-sharing type bonus, pegged to how many qualifying packs are sold each week.

Star Director Guarantee

If a FreeLife affiliate purchases a Quick Start Pack when they join and recruit three new affiliates (who sign up for a minimum 100 point monthly autoship order), they qualify for the Star Director Guarantee.

The Star Director Guarantee guarantees affiliates a $75 commission as long as they maintain active status at the Star Director rank (active being at least 100 points of volume each month).

Leadership Development Pools

The Leadership Development Pools revolve around FreeLife affiliates acquiring Leadership Development Points. These points can be obtained via

• the recruitment of a new affiliate who buys either a Gold or Platinum Quick Start pack (2 points)
• a personally recruited affiliates reaches the rank of Star Director (5 points)
• a personally recruited affiliate qualifies for any rank between Star Director II and Star Director IV (10 points, note that the affiliate receiving the points has to be at the same rank or higher than the one the affiliate is being promoted to)
• a personally recruited Star Director II achieves Fast Track status (5 points)
• a personally recruited affiliate qualifies for any rank between Ambassador and Ambassador IV Diamond (25 points, note that the affiliate receiving the points must be at the same rank or higher than the one the affiliate is being promoted to)
• an Ambassador or higher ranked affiliate has a Star Director in a unilevel leg (doesn’t have to be personally recruited), with no Ambassador or higher ranked affiliate above them in the leg (3 points)

Leadership points are doubled for Star Director II to Star Director IV ranked affiliates if they generate over 25 points in any given month. Ambassador or higher ranked affiliates have their points doubled for the month if they reach 50 points.

In their compensation plan material, FreeLife don’t specify how the pools are funded but, whatever the total balance of the pool, presumably the bonus is allocated based on how many points an affiliate has. As long as an affiliate remains active, accumulated points last three months.

Leadership Development Pool earnings are capped monthly according to an affiliate’s membership rank:

• Star Director II to IV – $3000
• Ambassador to Ambassador I Diamond – $7000
• Ambassador II or higher – $15,000

An “additional bonus” is also made available to FreeLife’s top earners:

• Star Director II to IV – top 30 earners
• Ambassador to Ambassador II – top 20 earners
• Ambassador II Ruby and above – top 10 earners

No specifics are provided as to how these pools are funded or paid out.

Car Bonus

Offered to Star Director IVs and above, FreeLife’s Car Bonus is available if an affiliate has purchased either a Gold or Platinum Quick Start Pack ($714.21 – $1064).

• Star Director IV ranked affiliates qualify for a $300 a month Car Bonus
• if an affiliate provides proof of a car lease for one of FreeLife’s qualifying cars, they receive $600 a month
• Ambassador III ranked affiliates receive $800 a month
• Ambassador IV ranked affiliates receive $1000 a month

Joining FreeLife

Basic affiliate membership to FreeLife is $19.95, with several Quick Start Packs also available ($428 – $1079.95).

Alot of commissions are tied into the initial purchase of a Quick Start Pack, so this can be considered an almost mandatory additional fee to consider when signing up as a FreeLife affiliate.

Conclusion

With a readily marketable and robust product line (false health claims aside), FreeLife as an MLM opportunity is unfortunately let down by the complexity of its compensation plan.

There’s no easy way to put it, the provided documentation is a nightmare.

Coming in at an inexcusable twenty-three pages in length, the company does offer a “summary sheet” but even that makes little sense without poring over the full plan to suss out what the abbreviated terms refer to.

Adding to the confusion is the fact that FreeLife have taken it upon themselves to rename virtually every facet of accepted terms industry-wide. Product rebate points for retail sales are hugely confusing, as is the frequent mention of “points” throughout the plan as opposed to your standard volume points (Business, Personal and Group).

I’m not sure when FreeLife introduced all the TaiSlim stuff, but I suspect it’s introduction played a large part in the mess of a compensation plan they’re using. In going through the plan, it’s very easy to get a sense of things being added on in succession, with no real consideration for someone going over it for the first time.

I had to jump around the compensation plan to put together my breakdown of it, often noting that information was missing on a particular component of it, only to find it explained five pages later tacked onto something else. This gave me quite the headache as, due to overall length of the plan I found myself juggling quite a lot of information at once.

And the affiliate ranks… nineteen ranks? Are you kidding me? Cmon guys… Some of the ranks appear to have been created solely to pay out a Rank Advancement Bonus… or some other minor commission or bonus. Surely these can be consolidated into other ranks in order to lower the overall complexity of the plan.

Aside from a reviewer’s grumbling, why is any of this important to you? Well, as a FreeLife affiliate I’d have no idea where to even begin to try to explain their compensation plan to a prospective affiliate. Seriously, the presentation is just that bad.

Even the sentenced used to describe the plan are unnecessarily verbose and poorly written. The following paragraph is supposed to be about the Quick Start Bonus,

FreeLife’s Gold and Platinum Quick Start Packs (QSPs) are a great way for a Marketing Executive (ME) to get started and save up to $364 off the regular AC prices of our best-selling products! By purchasing a QSP, you are eligible to receive the $600, $800, and $1,000 monthly Lux Car Club Bonus at Star Director IV and above as well as the $75 Star Director Guarantee.

yet it mentions a wholesale discount, the car bonus and Star Director Guarantee. Why?!

I found myself constantly having to read and re-read paragraphs two or three times until they made sense, and even then some I just had to skip over and come back to later.

Before we even get into an analysis, I’d suggest FreeLife as not even being viable the way the current compensation plan is presented. Nobody you explain it to is going to understand it and nobody should be signing anybody up to an MLM business opportunity without a thorough understanding of how they get paid.

I’ve spent three days on this review to break down and reorganise FreeLife’s compensation plan to where I hope it makes a little more sense. Even then I’m sure I’m going to miss things in this conclusion due to the silly length of the things.

Spend whatever it costs to get someone to rewrite the plan guys. It should have been done yesterday.

Anyway my ranting aside, the gist I got from FreeLife’s compensation plan was that the idea was affiliates signup on a pack, spend 100 points worth of money each month and then focus on recruiting affiliates who do the same.

This is reflected in the wording used in the compensation plan material, with two notable separate instances:

Every time you enroll a new AC100 ME with a Quick Start Pack, you will be paid the $60 first-level Quick Start Bonus within 3 business days of your enrollment. And because FreeLife pays this bonus every day, you literally could be receiving a deposit into your bank account every day!

By working with a few, 4 in this example, and teaching those 4 how to enroll 4 people each on The Challenge, who then teach their people to enroll 4 people each on The Challenge, and so on down through 9 levels, you can be earning on the product purchases of potentially thousands over time.

The premise behind the recruitment appears to be a TaiSlim weight challenge, with FreeLife’s older products given legacy status (in that they’re just kind of there). TaiSlim is clearly FreeLife’s leader and that’s reflected in the marketing on the company website.

Hell, I initially actually missed FreeLife’s other products until I went back to get some data on another product and noticed the personal and home care links on the products page.

Additionaly I also personally found the whole weight-loss challenge marketing to be a little flimsy. Alright so I get it, we “challenge” you to lose weight (and spend money with us)… ok. But then at the bottom of every TaiSlim weight-loss product page is this message:

Before starting the TAIslim Total Body System or any weight-control program, it is advisable to consult a physician.

Good advice but… well what if your physician has no idea what TaiSlim is or what’s in it? What exactly are you consulting with your
physician about, FreeLife’s products, whether or not you need to lose weight, whether or not the ingredients in the product line are suitable? That I felt totally undermined the whole challenge.

It came off as if you want to lose weight, we’re your guys but uh… oh yeah, make sure you consult with some professionals first.

With some of the weight-loss packs costing close to and even over $1000, there’s a good chance a fair few FreeLife affiliates are simply ignoring retail and focusing on the company’s recommended “recruit 4” model.

Not helping is the one point assigned to signing up two retail customers, versus the two points assigned for recruiting two new affiliates into the TaiSlim Challenge. Clearly the emphasis there is on recruitment over retail.

Separating retail volume from personal volume and incorporating retail volume requirements into rank advancement would go a long way to countering this. And I’d also ditch all the “must be on autoship” and “must have purchase so and so pack which costs hundreds of dollars” to qualify for commissions.

Both of these are general no-no’s yet so much of FreeLife’s commission qualification was tied into defacto 100 point qualification (overwhelmingly likely to be autoship) and purchasing a pack upon joining the company. Things like the Car Bonus can’t even be qualified for unless an affiliate splurges on a Gold or Platinum Quick Start Pack.

Those aspects of FreeLife’s compensation plan I didn’t like at all but I will totally give them credit for being upfront and transparent about their products and model. All of the required information to make an educated decision on the business is there and readily available, even if it’s cluttered and difficult to navigate through.

Top marks for that.

Is it enough to negate all the other issues with FreeLife as an MLM business opportunity though? Hardly.

I get that they’re a legacy company going on nearly twenty years… but even old-timers in the industry need to adapt and keep themselves fresh. FreeLife comes off as largely stagnant in this area, adopting more of a band-aid approach everytime they want to change or add something – as opposed to putting in the effort to work on restructuring their foundations for the long-haul.

All of this ultimately translates into FreeLife being a hard sell on the product front, and I really can’t imagine it being too much different on the affiliate side of the business either.