NewAge rebrands as PartnerCo post bankruptcy
NewAge has come out of bankruptcy with new ownership and a new company name; PartnerCo.
PartnerCo’s new “identity” announcement was made on February 13th…
…although plans for the rebranding appear to date back to January:
Over on FaceBook, we can see NewAge’s official page was rebranded to PartnerCo on February 12th:
John R. Wadsworth, who purchased NewAge after it filed for Chapter 11 bankruptcy last September, is part of PartnerCo’s executive team.
As above, Wadsworth is PartnerCo’s Chief Brand Partner officer. Darren Zobrist heads up PartnerCo as CEO.
I had trouble putting together a history on Zobrist, which is a bit odd.
Last November Zobrist accompanied Morinda founder John Wadsworth (uncle of John R. Wadsworth), on a marketing trip to French Polynesia.
Zobrist is simply credited as a “new investor”.
From what I can tell, all of NewAge’s former branded companies will cease to exist. The products will be sold under PartnerCo.
This is a welcome change, as it greatly simplifies NewAge’s previous MLM offerings.
I haven’t seen a copy of PartnerCo’s compensation plan yet. The “rewards” section of PartnerCo’s website is a bit of a mess.
What with it being a new transition, fair enough. I’ve marked PartnerCo for a revisit at the end of the month. Hopefully compensation details are publicly available by then.
Pending publication of PartnerCo’s compensation plan, a BehindMLM review remains pending.
Hi,
Partner.co compensation plan is the same which was at Newage before.
I know that because I’ve been (and I’m still) distributor for this great company.
Sam
MLM companies that go bankrupt not changing their compensation plan isn’t confidence inspiring.
Especially when said compensation plans have a history of being recruitment orientated in the past.
Thanks for the info, I’ll still queue PartnerCo up for an update. BehindMLM reviewed Ariix in 2015 and Noni by NewAge in 2020.
A friend of mine was in Ariix prior to their “re-branding”. Now I can see why he left that company after they “re-branded’ the company.
Like you said previously, I don’t hold a lot of confidence with a company that goes bankrupt, but doesn’t change their comp plan after coming out of said bankruptcy. It’s time to “head for the hills”.
The compensation plan stays the same, the products are the same, the people behind were more or less already inside, so it’s a new name for the same chocolat box that nobody seems to be interested in anymore. When you speak to people about the why it went so downhill, the only thing they mention is that the former management destroyed the company.
Let’s get real, a new management is not only the solution, it never is, much more is needed to turn a company completely around.
Here’s Oz’s 2020 review of NewAge:
https://behindmlm.com/mlm-reviews/noni-by-newage-review-morinda-autoship-carries-over/
They’re sticking with same comp plan as this thinly-disguised pyramid scheme? To paraphrase a very wise reviewer: It’s 2023 guys, not good enough.
OZ did you ever do that update on PartnerCo – I can’t find it.
Not yet. MLM crypto Ponzis exploded again mid-year. Starting to slow down so once I catch up can get into the longer reviews more regularly.