Wikaniko Review: Robust green-themed product catalog
There is no information on the Wikaniko website indicating who owns or runs the business.
The Wikaniko website domain “wikaniko.com” was registered on the 13th of February 2008. Paul Hughes is credited as the domain owner, with an address provided in Newcastle, England.
Google Maps shows that the address provided is in the middle of a residential area.
In addition to Hughes, the names Trevor and Karen Blake feature on Wikaniko promotional material. In the material, the Blakes are credited as “The Wikaniko Team”.
Information on Hughes and the Blakes are sketchy, with most of the information on Wikaniko available online being affiliate marketing material.
Update 3rd February 2015 – Trevor Blake informs me that his name does indeed appear on the Wikaniko website contact page. I verified this myself and found Karen and Trevor Blake, Kate and Andrew Mitchell and George Hawley listed as Wikaniko’s Directors.
No further information about any of the above individuals is provided. And there’s also no mention of Paul Hughes or his role within the company. /end update
One particular thread over at the forum Downsizer caught my attention, shedding some light on those running the company:
It would seem that the Wikaniko MLM scheme was set up just over a year ago by a couple called Trevor and Karen Blake, who have already done very nicely on the proceeds of a similar MLM operation, Telecom Plus (run by a canny fellow called Charles Wigoder, who is 612st on the Sunday Times ‘Rich List’ as a result), and by a chap called Paul Hughes.
Telecom Plus (Utility Warehouse) is a utilities-based MLM company in the UK, and are still in business today.
From the looks of it Hughes and the Blakes do have some MLM experience as affiliates, but Wikaniko appears to be their first venture on the management side of things.
Why there’s no information about Trevor and Karen Blake or Paul Hughes on the Wikaniko website is a mystery.
Read on for a full review of the Wikaniko MLM business opportunity.
The Wikaniko Product Line
With an inhouse storefront branded “EcoWarehouse”, the theme over at Wikaniko is “green”.
Wikaniko was formed to assist everyone to gain a better understanding of the ‘green’ word.
We like to think we are personally doing our bit to help the planet. We use our own products (many of these products have been sourced for Wikaniko because we ourselves found out how good they really were) and we bring the products to you at the keenest prices.
There are far too many Wikaniko products to individually list, however the company’s website does an excellent job of cataloging them all along with retail pricing.
Most of the products Wikaniko market are third-party sourced, however the company does maintain its own brand of products covering personal care and household goods.
The Wikaniko Compensation Plan
For reasons unknown Wikaniko do not provide a copy of their compensation plan on their website.
A copy of Wikaniko’s compensation was sourced from a Wikaniko affiliate for the purpose of this review.
Update 3rd February 2015 – Turns out the plan is available, it’s just incredibly difficult to find.
I checked and the source documents are the same as provided to me by a Wikaniko affiliate, so consider the analysis below accurate. /end update
Wikaniko Affiliate Ranks
There are seven affiliate ranks within the Wikaniko compensation plan.
Along with their respective qualification criteria, they are as follows:
- Distributor – sign up and generate at least 36 PV a month
- Qualified Distributor – maintain at least 36 PV a month and have a downline generating at least 100 GV in monthly sales volume
- Direct Distributor – maintain at least 36 PV a month, have a downline generating at least 1000 GV a month and recruit and maintain at least two Qualified Distributor ranked affiliates
- Team Supervisor – maintain at least 36 PV a month, have a downline generating at least 4000 GV a month and recruit and maintain at least one Direct Distributor and two Qualified Distributor ranked affiliates
- Team Manager – maintain at least 36 PV a month, have a downline generating at least 8000 GV a month and recruit and maintain at least one Team Supervisor and three Direct Distributor ranked affiliates
- National Supervisor – maintain at least 36 PV a month, have a downline generating at least 20,000 GV a month and recruit and maintain at least one Team Manager and three Team Supervisor ranked affiliates
- International Distributor – maintain at least 36 PV a month, have a downline generating at least 40,000 GV a month and recruit and maintain at least four Team Manager and one Team Supervisor ranked affiliate
Note that PV stands for “Personal Volume” and includes an affiliates own personal purchases and orders made by their retail customers.
GV stands for “Group Volume” and is the sales volume generated by an affiliate’s downline.
The sale of Wikaniko’s large product range to retail customers attracts a 33-45% retail commission.
Unfortunately however Wikaniko incorrectly classify affiliate purchases as retail sales:
Retail income is achieved by obtaining the products at wholesale and selling them at retail, earning 33% to 45% income on the products Commissionable Value (CV).
Note that only orders made by actual retail customers constitute retail sales (which is doable within Wikaniko).
What Wikaniko describe above is the reselling of product, and does not count as retail sales within the context of an MLM business opportunity.
In addition to the direct retail commission paid out on retail orders, Wikaniko also offer a percentage-based volume bonus.
How much of a percentage bonus is paid out depends on an affiliate’s total retail sales volume for that particular month:
- 100 to 299 PV – 5%
- 300 to 599 PV – 9%
- 600+ PV – 12%
Residual commissions in Wikaniko are paid out using a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
In turn, if any of these level 1 affiliates go on to recruit new affiliates of their own, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Wikaniko cap payable unilevel levels at eight, paying out a percentage of the sales volume generated by recruited affiliates on any given unilevel level.
How many levels a Wikaniko affiliate is paid out on depends on their Wikaniko affiliate rank:
- Distributor (no MLM commissions) – 5% on level 1
- Qualified Distributor – 5% on level 1, 4% on level 2 and 2% on level 3
- Direct Distributor – 5% on levels 1 and 2, 3% on levels 3 and 4 and 2% on level 5
- Team Supervisor – 5% on levels 1 and 2, 3% on levels 3 to 5 and 2% on level 6
- Team Manager – 5% on levels 1 and 2, 3% on level 3, 4% on level 4, 3% on levels 5 and 6 and 2% on level 7
- National Supervisor – 5% on levels 1 and 2, 3% on level 3, 5% on level 4, 3% on levels 5 and 6 and 2% on levels 7 and 8
- International Distributor – 5% on levels 1 and 2, 3% on level 3, 6% on level 4, 4% on levels 5 and 6 and 3% on levels 7 and 8
Affiliate membership with Wikaniko is £12.95 and then £3.50 a month thereafter.
Transparency is a bit of an issue over at Wikaniko, with the company website desperately needing an overhaul in the disclosure department.
Details of company management along with full compensation disclosure to the general public should be provided as soon as possible.
That aside, Wikaniko present a strongly product-orientated MLM business opportunity. There’s a robust product offering with a clearly identifiable theme, which makes identifying the target market for affiliates easy.
Whether the products themselves are marketable however is another matter entirely.
At the core of retail viability is Wikaniko’s markup:
Wholesale to retail mark-up (retail income) for a Distributors personal sales starts at 33% and can be as much as 45% according to the ID’s personal monthly volume.
When one considers that the vast majority of Wikaniko’s product offering is sourced from third-parties, it’s entirely possible that the products might be available cheaper elsewhere.
This is something that should be investigated by anyone considering marketing Wikaniko’s products.
If the products are indeed available locally at a better price, then you can certainly expect someone to bring this to your attention as you try to market the product line.
On the compensation plan side of things Wikaniko’s plan seems pretty straight forward. Minimum sales volume requirements aren’t extravagant but could be tightened up with mandatory retail volume quotas.
As it stands an affiliate can simply buy 36 PV worth of product each month and set about recruiting affiliates who do the same.
On a small-scale this is of course not going to be very profitable, but instituting retail volume quotas would ensure that retail sales are infact being made.
With that in mind, definitely check with a potential upline to make sure they indeed do have a solid base of retail customers.
And none of this “I buy product and resell it” nonsense either. Ask to see actual proof of retail customers placing orders with the company (repeat orders would be a bonus and demonstrate long-term viability).
The only other thing I’ll mention is that, from what I gathered, Wikaniko is only focused on the UK market. As such saturation might be an issue if a lot of affiliates in your area are marketing the company’s products.
That’s not necessarily a barrier for entry, it just means that you’ll likely have to get creative in your marketing efforts and customer acquisition.
Hello, I read your review with interest. It is not correct.
I, Trevor Blake and my wife are fully ‘transparent’ as you put it and can be contactable by phone, by email, or in person at any time. Conversely, when I check your review site, the About Us page contains absolutely nothing about you, and the contact us page contains absolutely nothing about you either……
Let me put a couple of things straight. After all, if you are going to report on something, that report should be correct, surely?
The contact us page contains details of all directors of the company.
The compensation plan is clearly visible on the Join Us section of the website for all to see.
The opportunity goes far beyond what you have laid out here, and if you again check the Join Us page, you will see that there is a Wholesale Buyer opportunity and a dropship opportunity, plus a mini eco-cleaning franchise.
With regard to many of the products being available elsewhere – you are totally correct with regard to that, at least. however, what we have done is brought all of the products together under one roof, to provide ease of shopping and saving on postage.
This works extremely well, and unlike virtually any other mlm, our business is driving by real customer sales, not front end loading, or distributors buying garages full of products!
The last point is something worth considering. My wife and I have built this from the ground up, with all of our own funds. not one single product comes into our warehouse which isn’t paid for up front, to help the many small businesses with their cashflow.
Wikaniko is also a Co-operative, where the products are shared with the distributors, not given to fat cat shareholders, and none of the Directors receive a salary from the business. We are giving back,in return for what we have received from this fabulous industry
Wikaniko was created to help anyone without regard to their circumstances, finances, education or background, to create a secure future for themselves with an honest, ethical company and a genuine opportunity.
Hope that helps
Thanks for stopping by Trevor.
So why is there no information about the owners of Wikaniko on the company website?
In the world of MLM, this is not good enough.
I did miss the listing of Directors on the Contact page though (I could have sworn I performed a name search on the website), so I’ll make note of that in the review.
Yes, BehindMLM is a review site. The day it becomes an MLM business opportunity, feel free to hold it to the same standards.
No it doesn’t. There’s a text summary and slideshow. I couldn’t see a copy of the detailed compensation plan, only marketing material.
None of which has anything to do with the MLM business opportunity, and is entirely irrelevant.
Fair enough. So for the year ended 2014, what percentage of Wikaniko’s revenue was sourced from retail customers?
Actual money flowing into the company please, not hypotheticals based on what might or might not have happened to affiliate purchases of product.
For your information and to rectify the inaccuracies in your ‘report’ :
The full contact details are on the contact Us page on the site with TWO links on the from page to the contact details. I don’t know where else we should put them really…..
The full compensation plan is in the information provided on the website as well as the overview. It can be easily found on wikaniko.com/become-a-distributor.php
It is entitled Here is the full payplan (W.H.I.P.) in case you are still struggling to find it – its been there for the past 6 years….
Conversely, the Wholesale Buyer and Dropship program has everything to do with MLM? This is how our distributors make the income – we provide them with multiple streams of income under the Wikaniko umbrella!
It would be interesting to know what you class as MLM if you feel that this isn’t. Please explain.
Virtually all of our sales are customer sales, whether through distributor’s online shops, or via catalogue distribution, etc. So I really don’t understand what you are getting at.
In order to qualify for team commissions every month, a distributor has to do 36CV (about £40) so there is no earthly reason for anyone to buy lots of products and stack them in their garage (which is what you appear to be hinting at).
Your report is full of inaccuracies and veiled suggestions. It would be interesting to know exactly what your experience of MLM is, as you say things like ‘affiliates’ and ‘saturation’ (which any experienced network marketer knows, has never been achieved by any company in the history of MLM!)
(Ozedit: Offtopic derail attempts removed.)
I wasn’t talking about contact details.
In MLM it’s important to present who is behind the company. Their story, where they come from and why they do what they do.
At the very least corporate bios are expected. Anything less is a red flag.
That’s nice, but not what I was asking for. I was very specific. Retail figures as a ratio would be appreciated.
Indeed I was. Might I suggest you put it towards the top of the page and remove the rest of the waffle. It’s far too easy to overlook (I missed it and I was actually looking for it!).
But entirely irrelevant for the purposes of analyzing Wikaniko.
What you’re attempting to engage in here is deflection. Don’t bother because it’s as transparent as pig shit. Just answer the retail question, cheers.
(Ozedit: So that’s a no on providing actual retail revenue ratios for Wikaniko then. How… expected.)
For what it’s worth, instead of answering the retail revenue question, Trevor Blake’s last comment was just more attempts to direct attention away from Wikaniko.
It addressed nothing regarding the providing of corporate bios, burying of compensation plan information or Wikaniko’s retail revenue ratio.
One would hope this is not reflective of Wikaniko management or how the business is run.
Thanks Oz, I would think it would be fairly easy to supply those three basics? Let’s face it, as a businessperson, that’s the least I would want!
True, Oz is not transparent with his identity as many MLM owners / operators / admins (pick your term) are.
But then, let us be fair, Oz’s transparency about his identity is in direct proportion to the amount of money he asks anyone for.
See how that works ?
If it is indeed a high percentage of retail sales- that would be something I would brag about if it where my own MLM, why ?
It screams “sales potential” and long term viability, along with a healthy potential market.
I’ve been assessing Wikaniko lately to see if is a viable proposition (I’m still not sure!).
From what I’ve seen so far quite a large proportion (the majority?) of Wikaniko’s sales seem to be made via home shopping catalogues posted through residential letterboxes and picked up a couple of days later (I did that with another UK MLM for 9 years, before I decided it wasn’t my cup of tea…..).
The products are then shipped to the distributor for distribution to the customer. To be fair to Trevor, it would be nigh on impossible to differentiate between what a distributor has ordered for personal use and what are genuine retail sales.
P.S. Oz makes a fair point about the lack of owner’s bio’s, but I had no trouble finding the comp plan.
Hello, I read your post.
I have been with this company for 5 years now. I have never met such nice, ethical people who have looked after me through good times and bad times.
Karen (who is the owner’s wife) sent me quite a large sum of money when I hit a bad patch a couple of years ago, and she saved my family from losing our house.
I don’t think I need to see all about their backgrounds – if anyone knows these two, they will know how highly they are regarded in network marketing. They have built humungous businesses of tens of thousands of people, and they made Wikaniko to pay back for the money that they have made.
I love my business, and I respect this couple to their bones. I hope that helps you readers
Independent Distributor (and proud of it)
Yeah, you don’t because you obviously know them personally. Herp derp.
Not really, all you offered was “I had no money so they gave me money so they are awesome”. What that has to do with the MLM opportunity I have no idea.
amazing how all these people come out of the woodwork coincidentally after you write a review. why would they be looking for info that it may be a scam if it is indeed not and they are happy as they claim?
I have never gone looking for info about someone I worked for after I started working there. It would be a little late then.
I am presently trawling through any available information about ‘Wikaniko’ and their business opportunity.
Although any business will be a hard slog to eventually bring in sufficient income. I can see the potential in this opportunity, and for heavens sake £12.95 and £3.00 a month its not a fortune.
I intend to sign up and take the plunge, internet marketing is one of my best assests.
I will give it a 3 month trial and as long as I am making a reasonable amount, which does not seem that hard to achieve I will continue.
Some people just dont like a bit of hard work it seems. Cheerio folks.
I joined Wikaniko nearly a month ago and I’m so glad I did.
I researched many work from home and MLM opportunities and by far this was the best fit for me. within hours of joining you have all information and support at your fingertips, even though it’s your own business you have full support from a knowledgable team and head office.
The products are great quality and i’ve had a great reaction to my business. I have been in contact with Karen and Trevor and have had great support and encouragement from both.
Having two young children I am a busy mum so picking when I want to work with no set targets or pressure was another reason i decided on Wikaniko, i’m proud to be providing such good quality products to my customers and helping our environment at the same time.
Thanks for taking a look, I am the one who emailed you to see what you thought, I appreciate you taking the time to investigate and share your thoughts 🙂
I am a distributor (as I mentioned) and here is my take (for what it is worth).
I am not going to get into the issues of management and transparency, as there is no apparent mal-intent with any of it I see things like that as personal preference, for example a lot of the time, apparently I can come across as brash and alienating 😉
I believe in the leverage power of mlm, and took a journey to find a suitable company, and I picked Wikaniko.
There are a number of reasons why I chose wikaniko myself, and a couple of the biggest ones are
– the catalog option for retailing (for scalability when it comes to team building, it might be boring but anyone can do it if they can be bothered to)
– the choice of products for retailing, not being limited to a small range was a big plus
since I have joined they implemented the Dropshipping option which has also opened a lot of doors for retailing.
The main reason I picked wikaniko above all else, is because I believe the only way MLM works is with a hard and big focus on Retailing products.
Since I have started, not quiet six months now, I have managed to retail around £200 worth of products each month. not stuff I have bought for myself, but stuff that people either ordered from a catalog I put through there door, or from an online order.
the work I have done to achieve those sales has been minimal, around many other committments and family dramas etc, and I hope to increase that number a lot in the coming months.
When it comes to team building, with Wikaniko I can offer people a range of retail focused paths to choose, like
– Retailing the consumer products through a number of means, parties/catalogs/etc
– Retailing the Commercial products
– Retailing through online channels, even being able to create your own website and have orders dropshipped (easy to use a modern mobile optimised template etc)
I personally am very happy with the choice I made, and am not bothered about anything going on upstairs so long as I get paid any commissions and overrides when they are due 🙂 (which is not a problem)
Thanks again Oz for listening to my request and taking the time to review this, what I believe to be a genuinely excellent opportunity if harnessed properly 🙂
PS – if you want to see proof of retail sales, I would be happy to send you some photos of all my order forms that have customers handwriting on (personal details blurred of course) or a screenshot of my online orders that have all been sent to individual customer addresses. I trust either of those would be sufficient 🙂
PS – in spirit of transparency 🙂 This month I believe is my 5th active month, and of those 5 months 1 of them I made hardly any sales, the other 4 months are approximately around £200, give or take.
Exact figures available upon request 😉 😉
Hope you dont mind three comments in a row Mr Oz man 🙂
recruiting mode, DavidB….
Wikaniko offer a number of ways to retail, cataloging is just one (basic and time tested) method.
Another method for face to face type retailing is selling the commercial cleaners to businesses, and then an entirely different option is selling online, via your replicated website, or dropshipping on ebay or your own webstore 🙂
I’d be happy to have you on my team, I’ll talk you through the options and help you out along the way 🙂
If every Wikaniko affiliate is doing this, then there shouldn’t be any problems going forward.
This is my take on the owners of Wikaniko and I think this company cannot be good since the owners’ own character is highly questionable.
Trevor and Karen Blake have another website in which they claim to be helping people increase their income absolutely free of charge.
Well, I invested with Trevor Blake and I put all of my life savings into the investment, and few months later all of my money just disappeared from the account. These people are not trustworthy and make their money by making you lose your money.
I have taken legal action against them and hopefully I will be able to recover at least a portion of what I had lost and I had to learn the hard way that nothing in life comes for free or cheap and people who claim to be helping others with their finances, just see us ordinary people as a means to increase their own fortune.
In any case, I’d stay away from this pyramid type of business,
Regarding Maria’s comment dated 16th May 2019. I too have come across an advertisement online regarding ‘investing’.
Karen and Trevor Blake’s names are used but the male in the picture is NOT Trevor (who I have met personally some years ago). Looks like a scam to me using their names without their knowledge.
By the way Maria. Retailing products via MLM/Network Marketing is NOT pyramid selling. Recruiting people at the expense of product retailing IS.
In this review Oz mentioned the name Paul Hughes several times.
I was lured to this website today by email:
Head of Sales is a Paul Hughes. The same person?
Could be but it’s a very common name. Bit hard to tell seeing as there was nothing much to go on with Wikaniko.