SendViper Review: Email marketing suite & chain-recruitment
There is no information on the SendViper website naming who owns or runs the business.
The SendViper website domain (“sendviper.com”) was registered on the 9th of January 2016, however the domain registration is set to private.
Further research reveals Monster Clicks LLC is headed up by Founder & Chief Visionary Strategist, Michael Smith (right).
The Monster Clicks website describes their SendViper brand as a “passive earnings hub”. Monster Clicks itself is a lead generation company.
SendViper appears to be Smith’s first MLM venture as an executive.
Read on for a full review of the SendViper MLM opportunity.
The SendViper Product Line
As per SendViper’s affiliate agreement, the company has no retailable products or services:
Paying members of SendViper are automatically signed up to the SendViper partner program “Profit Strike” and receive commissions based on a 5 tier structure.
Affiliate membership with SendViper provides access to an email marketing suite.
The SendViper Compensation Plan
Commissions in SendViper are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, the are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Send Viper cap payable unilevel levels at five, with commissions paid out as a percentage of monthly affiliate fees:
- level 1 (personally recruited affiliates – 25%
- level 2 – 10%
- level 3 – 5%
- level 4 – 3%
- level 5 – 2%
SendViper affiliate membership is tied to the purchase of access to the SendViper email marketing platform as follows:
- Beginner ($27 a month) – send up to 50,000 emails
- Essential ($47 a month) – send up to 100,000 emails
- Business ($97 a month) – send up to 250,000 emails
- Elite ($207 a month) – send up to 500,000 emails
- Professional ($397 a month) – send up to 1,000,000 emails
- Customer Enterprise Plans (price upon application) – for affiliates wishing to send over a million emails a month
Free SendViper affiliates are unable to participate in the attached MLM opportunity.
With nothing marketed to or sold to retail customers, SendViper pays affiliates to recruit new affiliates.
With commissions only tied to chain-recruitment, this makes SendViper a pyramid scheme.
In the absence of retail, the attached email marketing platform is neither here nor there.
Theoretically the platform could be swapped out for anything, and SendViper affiliates would still only be paid to recruit new affiliates.
A remedy to this would be the introduction of a separate affiliate program that on some level pegs commission qualification to retail sales.
As it stands though SendViper’s compensation plan is 100% recruitment driven.
As with all pyramid schemes, once recruitment of new SendViper affiliates dies down so too will commissions paid out.
This will start with those at the bottom of the company-wide unilevel team ceasing to pay their monthly fee.
This will see those above them stop getting paid and eventually also stop paying.
As this effect trickles slowly up the SendViper affiliate-base, eventually an irreversible collapse is triggered.
At that point any SendViper affiliates who haven’t recruited enough affiliates to recoup their membership fees, lose out.