Satoshi Mobile fails to provide ownership or executive information on its website.

Satoshi Mobile’s website domain (“satoshimobile.io”), was privately registered on August 5th, 2025.

In what appears to be attempts to conceal Satoshi Mobile’s ownership, website and marketing videos feature AI-generated slop.

The one Satoshi Mobile marketing video embedded on its website leads us to Satoshi Mobile’s official YouTube channel.

There we find a September 2nd Satoshi Mobile marketing video titled, “Bitcoin Mobile Network Service REVIEW“.

The video is hosted by John Wesley Rustin, representing himself to be from “ZSuite Team”.

ZSuite Global was an MLM crypto Ponzi launched around mid 2024. ZSuite Global’s website was disabled and its social media profiles deleted sometime over the last month.

ZSuite Global itself was a reboot of Yereq Geo Energy (aka YGE International), an energy ruse MLM Ponzi scheme launched in early 2023.

Yereq Geo Energy, Zenyge and ZSuite Global were run by John Rustin and Cynthia Rustin (aka Cynthia Ocariza Altman).

It’s unclear whether Cynthia Rustin is directly involved in Satoshi Mobile.

Of note is the Rustins’ CJCLive Media securities fraud cease and desist, issued by California’s DFPI in July 2020.

John Rustin was also separately pinged for securities fraud by Arkansas in 2009.

As per various social media profiles, the Rustins have ties to Hawaii, Nevada and California.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Satoshi Mobile’s Products

Satoshi Mobile has no retailable products or services.

Promoters are only able to market Satoshi Mobile promoter membership itself.

Satoshi Mobile promoter membership provides access to various US cell phone plans:

  • eSIM 60 Zero FX Fees – $169 for 60 days of unlimited calls and texts through an undisclosed provider (also includes a VISA “currency card”)
  • eSIM 90 day Zero FX Card – $399 for 90 days of unlimited calls and texts through an undisclosed provider (also includes a VISA “currency card”)
  • eSIM 12 Zero FX Card – $997 for 365 days of unlimited calls and texts through an undisclosed provider (also includes a VISA “currency card”)

All Satoshi Mobile cell phone plans come with a VISA “currency card”:

Satoshi Mobile also sells the card separately to promoters for $19.95.

Note it’s unclear what happens to the card if a Satoshi Mobile cell phone service plan lapses.

Satoshi Mobile’s Compensation Plan

Satoshi Mobile’s compensation plan pays on the sale of cell phone plans to recruited promoters.

Referral Commissions

Satoshi Mobile promoters earn a 20% commission on personal sales to recruited promoters.

Residual Commissions

Satoshi Mobile pays residual commissions via a unilevel compensation structure.

A unilevel compensation structure places a promoter at the top of a unilevel team, with every personally recruited promoter placed directly under them (level 1):

If any level 1 promoters recruit new promoters, they are placed on level 2 of the original promoter’s unilevel team.

If any level 2 promoters recruit new promoters, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Satoshi Mobile caps residual commissions at seven unilevel team levels.

Residual commissions are paid as a percentage of fees paid by recruited promoters across these seven levels as follows:

  • level 1 (personally recruited promoters) – 20% (note initial payment is a referral commission)
  • levels 2 and 3 – 5%
  • level 4 – 3%
  • level 5 – 2%
  • level 6 – 5%
  • level 7 – 10%

Recruitment Bonuses

Satoshi Mobile rewards promoters for reaching recruitment milestone:

  • sell ten service plans to recruited promoters and receive a USB bitcoin nerd miner
  • sell one hundred service plans to recruited promoters and receive

Joining Satoshi Mobile

Satoshi Mobile promoter membership is free.

Full participation in the attached MLM opportunity requires purchase of a cell phone service.

Satoshi Mobile Conclusion

Putting aside John Rustin’s previous regulatory securities fraud incidents, Yereq Geo Energy, Zenyge and ZSuite Global, we still have Satoshi Mobile selling an annual voice/text cell service plan for $997.

If you want data, it’s sold as an upsell in 5 GB increments.

A quick Google search suggests the average cost for voice/text annually in the US is $180 to $300.

We know Satoshi Mobile’s VISA cards are only $19.95, so what on Earth are people paying for?

At the very bottom of Satoshi Mobile’s website you’ll find a link with the text “SMBLE COIN”.

Clicking the link takes you to a “crypto-global-dynamic” subdomain, hosted on Famous.AI’s “idea to app” platform (“deploypad.app”).

Basically Rustin outsourced shit token website creation to generative AI. This is in line with all the other AI-generated slop used to market Satoshi Mobile.

So what’s SMBLE coin? Well firstly it’s a token, and unfortunately SMBLE has no use beyond continuing Rustin’s trail of securities fraud across multiple failed scams.

Satoshi Mobile Coin represents the convergence of blockchain, mobile telecommunications, and decentralized ownership. Join the revolution that will change global telecom forever.

Put simply, Rustin issues SMBLE coin to Satoshi Mobile promoters as a share equivalent.

In the previously cited Satoshi Mobile marketing video featuring Rustin, he spells this out;

[13:06] With Satoshi Mobile, everybody who activates an account with us, we’re giving them satoshi coins.

Those coins represent ownership in our company. This is the first mobile company, where the customers own it … we give you our coins that represent, actually our shares. So we have the same amount of coins as shares.

In reality Rustin retains ownership of Satoshi Mobile. There are no shares or ownership rights attached to SMBLE coin.

In order to actually offer public shares to consumers (through SMBLE coin or actual shares), Satoshi Mobile would need to be registered with the SEC.

As at time of publication, neither Satoshi Mobile or John Rustin is registered with the SEC.

This makes Rustin’s representation that SMBLE coins represent Satoshi Mobile shares an unregistered securities offering.

Unregistered securities offerings in the US are illegal as per the Securities Exchange Act.

One positive in Satoshi Mobile’s marketing is the recommendations prospective promoters “seek legal advice”:

I wholly agree and encourage anyone thinking of signing up as a Satoshi Mobile promoter, to seek legal advice on the ramifications of promoting unregistered securities.

Beyond that I couldn’t find additional investment fraud. However with the false representation of SMBLE coins equals Satoshi Mobile shares, I wouldn’t be surprised if there’s a hush-hush “dividend” or equivalent tied to acquired SMBLE coins.

Note that, at least for now, Rustin isn’t disclosing how much SMBLE coin he’s issuing with each cell phone plan signup.

What we do know is SMBLE coin is a solana shit token, which anyone could have created in a few minutes.

Something else I want to call Rustin out on, is his claim about the value of the “nerd miner” device used as a bonus;

[10:00] There’s companies selling, you can go Google it, there’s companies selling this device for a thousand and fifteen hundred dollars per [sic].

A quick search reveals the “nerd miner” is sold by Bitcoin Merch for as low as $22.49.

As to the devices itself, it’s more a gimmick than a feasible way to participate in actual bitcoin mining. BitCoin Merch themselves describe use of the devices akin to a lottery.

To the best of my knowledge, nobody has ever actually mined a bitcoin with a “nerd miner” device.

Satoshi Mobile selling AI-generated slop ad packages for $2995 is also pretty suspect.

Getting back to Satoshi Mobile proper, as far as MLM goes Satoshi Mobile operates as a pyramid scheme.

There are no retail customers in Satoshi Mobile, as everyone is a promoter able to earn commissions.

As with all MLM pyramid schemes, once promoter recruitment dries up so too will commissions.

At this point people stop making money, although there could still be some residual crypto scamming depending on SMBLE plays out.

Regardless, when Satoshi Mobile inevitably collapses, math guarantees the majority of participants will lose money.

Look no further than Rustin’s recent collapsed scams, Yereq Geo Energy, Zenyge and ZSuite Global, to see this in action.