Root doesn’t provide any information on its website about who owns or runs the company.

I became aware of the MLM opportunity after CEO Clayton R Thomas reached out to me via email.

On his LinkedIn profile, Thomas cites himself as Root’s Chairman of the Board since July 2019. In marketing videos Thomas discloses he is Root’s Founder.

Why this executive information isn’t provided on Root’s website is unclear.

In addition to Root, Thomas (right) is also the President of Personalized Healthcare Solution, LLC, Unisource Health Inc and DC2.

As per PHS’ website, the company

connects healthcare providers with state-of-the-art diagnostic laboratories performing Pharmacogenomic (PGx) testing, Toxicology and Wellness screens, and Molecular Testing.

Unisource Health and DC2 also operate in the medical niche.

As far as I can tell, Root is Clayton Thomas’ first MLM venture as an executive.

Read on for a full review of Root’s MLM business opportunity.

Root’s Products

Root markets a range of supplements they refer to as “remedies”.

  • Clean Slate – “uses Zeolite … in a proprietary patent pending formulation, to help wipe your cells clean of the toxins trying to take them over”, retails at $69 for a 1 fl. oz. bottle (30 ml)
  • Zero-In – “ZERO-IN will help lead you out of brain fog and into laser sharp mental focus”, retails at $79 for a box of 60 capsules

Note that Root’s products are only available for purchase by affiliates.

Root’s Compensation Plan

Root’s compensation plan revolves around affiliates purchasing the company’s products.

Commissions are paid as they recruit others who do the same.

MLM Commission Qualification

To qualify for MLM commissions a Root affiliate must ensure 55% of their PV is generated via recruited non-MLM commission qualified affiliates.

PV stands for “Personal Volume” and is sales volume generated by an affiliate’s purchases.

Root Affiliate Ranks

There are forty-four affiliate ranks within Root’s compensation plan.

Along with their respective qualification criteria, they are as follows:

  • Affiliate – sign up as a Root affiliate and recruit two Affiliates
  • Qualified Affiliate – qualify for MLM commissions (see above)
  • Super Affiliate – maintain MLM commission qualification and generate and maintain 300 GV a month
  • Super Affiliate I – maintain MLM commission qualification and generate and maintain 500 GV a month
  • Super Affiliate II – maintain MLM commission qualification and generate and maintain 700 GV a month
  • Super Affiliate III – maintain MLM commission qualification and generate and maintain 900 GV a month
  • Super Affiliate IV – maintain MLM commission qualification and generate and maintain 1200 GV a month
  • Super Affiliate V – maintain MLM commission qualification and generate and maintain 1600 GV a month
  • Bronze Super Affiliate – maintain MLM commission qualification and generate and maintain 2000 GV a month
  • Bronze Super Affiliate I – maintain MLM commission qualification and generate and maintain 2500 GV a month
  • Bronze Super Affiliate II – maintain MLM commission qualification and generate and maintain 3000 GV a month
  • Bronze Super Affiliate III – maintain MLM commission qualification and generate and maintain 3500 GV a month
  • Bronze Super Affiliate IV – maintain MLM commission qualification and generate and maintain 4000 GV a month
  • Bronze Super Affiliate V – maintain MLM commission qualification and generate and maintain 4500 GV a month
  • Silver Super Affiliate – maintain MLM commission qualification and generate and maintain 5000 GV a month
  • Silver Super Affiliate I – maintain MLM commission qualification and generate and maintain 7500 GV a month
  • Silver Super Affiliate II – maintain MLM commission qualification and generate and maintain 10,000 GV a month
  • Silver Super Affiliate III – maintain MLM commission qualification and generate and maintain 12,500 GV a month
  • Silver Super Affiliate IV – maintain MLM commission qualification and generate and maintain 15,000 GV a month
  • Silver Super Affiliate V – maintain MLM commission qualification and generate and maintain 17,500 GV a month
  • Gold Super Affiliate – maintain MLM commission qualification and generate and maintain 20,000 GV a month
  • Gold Super Affiliate I – maintain MLM commission qualification and generate and maintain 25,000 GV a month
  • Gold Super Affiliate II – maintain MLM commission qualification and generate and maintain 30,000 GV a month
  • Gold Super Affiliate III – maintain MLM commission qualification and generate and maintain 35,000 GV a month
  • Gold Super Affiliate IV – maintain MLM commission qualification and generate and maintain 40,000 GV a month
  • Gold Super Affiliate V – maintain MLM commission qualification and generate and maintain 45,000 GV a month
  • Platinum Super Affiliate – maintain MLM commission qualification and generate and maintain 50,000 GV a month
  • Platinum Super Affiliate I – maintain MLM commission qualification and generate and maintain 75,000 GV a month
  • Platinum Super Affiliate II – maintain MLM commission qualification and generate and maintain 100,000 GV a month
  • Platinum Super Affiliate III – maintain MLM commission qualification and generate and maintain 125,000 GV a month
  • Platinum Super Affiliate IV – maintain MLM commission qualification and generate and maintain 150,000 GV a month
  • Platinum Super Affiliate V – maintain MLM commission qualification and generate and maintain 175,000 GV a month
  • Diamond Super Affiliate – maintain MLM commission qualification and generate and maintain 200,000 GV a month
  • Diamond Super Affiliate I – maintain MLM commission qualification and generate and maintain 250,000 GV a month
  • Diamond Super Affiliate II – maintain MLM commission qualification and generate and maintain 300,000 GV a month
  • Diamond Super Affiliate III – maintain MLM commission qualification and generate and maintain 350,000 GV a month
  • Diamond Super Affiliate IV – maintain MLM commission qualification and generate and maintain 400,000 GV a month
  • Diamond Super Affiliate V – maintain MLM commission qualification and generate and maintain 450,000 GV a month
  • Elite Super Affiliate – maintain MLM commission qualification and generate and maintain 500,000 GV a month
  • Elite Super Affiliate I – maintain MLM commission qualification and generate and maintain 750,000 GV a month
  • Elite Super Affiliate II – maintain MLM commission qualification and generate and maintain 1,000,000 GV a month
  • Elite Super Affiliate III – maintain MLM commission qualification and generate and maintain 1,250,000 GV a month
  • Elite Super Affiliate IV – maintain MLM commission qualification and generate and maintain 1,500,000 GV a month
  • Elite Super Affiliate V – maintain MLM commission qualification and generate and maintain 1,750,000 GV a month

GV stands for “Group Volume” and is the sum total PV generated by an affiliate (capped at 500 PV) and their downline.

Residual Commissions

Root pays residual commissions down two levels of recruitment, through a unilevel compensation structure.

Residual commission sales volume is generated via purchased by affiliates recruited into the unilevel team.

  • Affiliates (both regular affiliates and Affiliate rank qualified) receive 15% on level 1 (personally recruited affiliates)
  • Qualified Affiliates and higher receive 15% on level 1 and 10% on level 2

Root Rewards

Root Rewards is a daily commission tied to rank:

  • Super Affiliates receive 50 cents a day
  • Super Affiliate I ranked affiliates receive 75 cents a day
  • Super Affiliate II ranked affiliates receive $1 a day
  • Super Affiliate III and IV ranked affiliates receive $2 a day
  • Super Affiliate Vs and Bronze Super Affiliates receive $3 a day
  • Bronze Super Affiliate I ranked affiliates receive $4 a day
  • Bronze Super Affiliate II and III ranked affiliates receive $5 a day
  • Bronze Super Affiliate IV ranked affiliates receive $6 a day
  • Bronze Super Affiliate V ranked affiliates receive $7 a day
  • Silver Super Affiliates receive $8 a day
  • Silver Super Affiliate I ranked affiliates receive $12 a day
  • Silver Super Affiliate II ranked affiliates receive $16 a day
  • Silver Super Affiliate III ranked affiliates receive $20 a day
  • Silver Super Affiliate IV ranked affiliates receive $24 a day
  • Silver Super Affiliate V ranked affiliates receive $28 a day
  • Gold Super Affiliates receive $32 a day
  • Gold Super Affiliate I ranked affiliates receive $40 a day
  • Gold Super Affiliate II ranked affiliates receive $48 a day
  • Gold Super Affiliate III ranked affiliates receive $56 a day
  • Gold Super Affiliate IV ranked affiliates receive $64 a day
  • Gold Super Affiliate V ranked affiliates receive $72 a day
  • Platinum Super Affiliates receive $80 a day
  • Platinum Super Affiliate I ranked affiliates receive $120 a day
  • Platinum Super Affiliate II ranked affiliates receive $160 a day
  • Platinum Super Affiliate III ranked affiliates receive $200 a day
  • Platinum Super Affiliate IV ranked affiliates receive $240 a day
  • Platinum Super Affiliate V ranked affiliates receive $280 a day
  • Diamond Super Affiliates receive $320 a day
  • Diamond Super Affiliate I ranked affilates receivei $400 a day
  • Diamond Super Affiliate II ranked affiliates receive $480 a day
  • Diamond Super Affiliate III ranked affiliates receive $560 a day
  • Diamond Super Affiliate IV ranked affiliates receive $640 a day
  • Diamond Super Affiliate V ranked affiliates receive $720 a day
  • Elite Super Affiliates receive $800 a day
  • Elite Super Affiliate I ranked affiliates receive $1200 a day
  • Elite Super Affiliate II ranked affiliates receive $1600 a day
  • Elite Super Affiliate III ranked affiliates receive $2000 a day
  • Elite Super Affiliate IV ranked affiliates receive $2400 a day
  • Elite Super Affiliate V ranked affiliates receive $2800 a day

Matching Bonus

Root pays a Matching Bonus on Root Rewards received by unilevel team affiliates.

The Matching Bonus is capped down five levels of recruitment, based on rank:

  • Qualified Affiliate to Super Affiliate V receives a 25% match on level 1
  • Bronze Super Affiliate to Bronze Super Affiliate V receives a 25% match on level 1 and 20% on level 2
  • Silver Super Affiliate to Silver Super Affiliate V receives a 25% match on level 1, 20% on level 2 and 15% on level 3
  • Gold Super Affiliate to Gold Super Affiliate V receives a 25% match on level 1, 20% on level 2, 15% on level 3 and 10% on level 4
  • Platinum Super Affiliate and higher receives a 25% match on level 1, 20% on level 2, 15% on level 3, 10% on level 4 an 5% on level 5

Harvest Rewards

Harvest Rewards are a monthly rank-based bonus, paid on the last day of each month:

  • Silver Super Affiliates receive $100
  • Silver Super Affiliate I ranked affiliates receive $150
  • Silver Super Affiliate II ranked affiliates receive $200
  • Silver Super Affiliate III ranked affiliates receive $250
  • Silver Super Affiliate IV ranked affiliates receive $300
  • Silver Super Affiliate V ranked affiliates receive $350
  • Gold Super Affiliates receive $400
  • Gold Super Affiliate I ranked affiliates receive $500
  • Gold Super Affiliate II ranked affiliates receive $600
  • Gold Super Affiliate III ranked affiliates receive $700
  • Gold Super Affiliate IV ranked affiliates receive $800
  • Gold Super Affiliate V ranked affiliates receive $900
  • Platinum Super Affiliates receive $1000
  • Platinum Super Affiliate I ranked affiliates receive $1500
  • Platinum Super Affiliate II ranked affiliates receive $2000
  • Platinum Super Affiliate III ranked affiliates receive $2500
  • Platinum Super Affiliate IV ranked affiliates receive $3000
  • Platinum Super Affiliate V ranked affiliates receive $3500
  • Diamond Super Affiliates receive $4500
  • Diamond Super Affiliate I ranked affiliates receive $5500
  • Diamond Super Affiliate II ranked affiliates receive $6500
  • Diamond Super Affiliate III ranked affiliates receive $7500
  • Diamond Super Affiliate IV ranked affiliates receive $8500
  • Diamond Super Affiliate V ranked affiliates receive $9500
  • Elite Super Affiliates receive $12,500
  • Elite Super Affiliate I ranked affiliates receive $15,000
  • Elite Super Affiliate II ranked affiliates receive $20,000
  • Elite Super Affiliate III ranked affiliates receive $25,000
  • Elite Super Affiliate IV ranked affiliates receive $30,000
  • Elite Super Affiliate V ranked affiliates receive $35,000

Joining Root

Root affiliate membership costs are not disclosed on the company’s website or in their compensation plan.

Root’s Policies and Procedures mention an “Optional Affiliate Product Pack”. Again, details such as costs are not provided.

Conclusion

Root falls into the trap of having everyone sign up as an affiliate, and representing that affiliates who don’t recruit are retail customers.

My first red flag was thrown up when I realized if you try to buy something from Root’s online store, or “want to become part of the story” as an affiliate, you’re redirected to the same registration form.

On that form you have to “consent to the ROOT Rewards Plan” and provide a username. The username is used to generate an affiliate referral link.

When you sign up, you don’t qualify for MLM commissions off the bat – but you do earn a 15% commission on purchases by other retail customers.

With a bit more poking around Root’s Policies and Procedures, I was able to confirm without a doubt that true retail doesn’t exist.

There is only one income-generating activity: the purchase and resale of Root Wellness products and services.

From a compliance perspective, retail customers cannot be part of the compensation plan. They cannot under any circumstances be able to earn any commissions or financial bonuses.

In their respective regulatory lawsuits, both Vemma and Herbalife argued with the FTC that affiliates who haven’t recruited are retail customers.

Vemma’s argument was shot down in court. Herbalife’s FTC settlement forced them to stop representing affiliates who hadn’t recruited were retail customers.

From a regulatory perspective, what affiliates do with purchased products is irrelevant.

Root could make a case if they accounted for every dollar of products purchased by affiliates and resold with verified receipts, but they make no claim of this in their Policies and Procedures.

Should the FTC investigate and launch a case, the outcome would likely be the same as Vemma and Herbalife.

With that in mind, Root’s 55% rule is meaningless. Be it an affiliate purchasing product or affiliates they’ve recruited product, the purchases are still counted as affiliate purchases.

These sorts of rules are supposed to enforce retail customer purchase volume, which as we’ve covered isn’t part of Root’s compensation plan.

Not so much a compliance issue but something I’m going to point out anywhere, is Root’s ridiculous affiliate rank count.

Root having forty-four affiliate ranks is the result of daily pay instead of direct volume-based commission calculation.

Commissions are still based on volume but instead of a raw percentage you have steps. The amount of steps Root have created to ensure they aren’t overpaying on any tier has completely blown out their affiliate ranks.

Again this isn’t a compliance issue but it’s certainly unnecessary bloat.

Moving onto Root’s products, the first thing I noticed is they’re referred to as “remedies”.

ROOT remedies are here to help retrain our bodies to detox, cleanse, focus and relax in more natural, less synthetic ways.

The basic FDA disclaimer when it comes to supplements is:

This statement has not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure, or prevent any disease.

This disclaimer does appear in the footer of Root’s online strorefront.

The problem is the definition of remedy is “a medicine or treatment for a disease or injury.”

Root have the FDA disclaimer up but at the same time are making the exact claims the disclaimer says they aren’t.

As to the products themselves, you’re basically looking at zeolite, turmeric, pine bark and velvet bean seed supplements.

These ingredients are readily available in supplements so do your homework on what’s available and price-compare.

One final thing to note is if you do manage to resell products, Root’s approach to returns:

We will replace to you the same product when the unused portion of the product along with the signed sales receipt have been received by Root Wellness.

Root Wellness will not refund Affiliates for retail customer returns.

The company will only ever substitute product. Actual refunds aren’t available.

You as a Root affiliate will be required to pay your customer their refund out of your own hip pocket.

All in all Root’s compliance issues are enough to warrant concern. The company is new enough that these issues can be addressed, however not without a compensation overhaul.

If you’re reading this review a few months from publication and nothing’s changed, approach with caution.