Nu Xtrax Review: Liquid Gold RX rebooted with iHerQles
Nu Xtrax provides no information on its website about who owns or runs the company.
Nu Xtrax’s website domain (“nuxtrax.com”), was privately registered on April 2nd, 2021.
BehindMLM reviewed Liquid Gold RX back in August 2019. A visit to Liquid Gold RX’s website today redirects to that of Nu Xtrax.
As per Nu Xtrax’s official FaceBook page, the company rebranded on or around May 2021. Shortly after the Nu Xtrax domain was registered.
I couldn’t find any explanation for the company name change.
Like Liquid Gold RX, Nu Xtrax hides the names of its owners and executives.
Here’s an example of this in practice, taken from a Nu Xtrax newsletter:
Set alarm on your phone, so you do not forget!!
Mr. C with the science team and co-owner of the products will be interviewed on the National Call Thursday night.
It will not be recorded, so invite everyone to hear Mr. C live Thursday night!!
One name I saw popping up in connection to Mr C. was Jim Barnett:
Barnett doesn’t disclose the extent of his involvement in Nu Xtrax. Due to his proximity to Mr C. though, it’s evident he’s not just a run of the mill affiliate.
Nu Xtrax provides a Florida PO Box corporate address on its website.
This bring us to Liquid Gold RX Inc., a Florida corporation owned and operated by Ernest P. Land.
Land (right) also owns Nu Xtrax Inc. (incorporated Apr 2021) and Wellness Research Group International Inc. (incorporated Sep 2018).
Wellness Research Group International is the precursor to Liquid Gold RX.
I wasn’t able to find any further information on Land, but he’s a good candidate for Nu Xtrax ownership.
Update 30th December 2021 – Ernest Land is better known as “Ernie Land”. He’s been involved in MLM for decades.
Check out the comments below the review for further insight. /end update
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
Nu Xtrax’s Products
Liquid Gold RX marketed LGRX, a “poison neutralizing” spray.
LGQX works by delivering non-contaminated plant extract combinations from the Mediterranean mountain ranges.
These extract combinations allow the body to have a break from the constant bombardment from contaminated food sources, allowing the body to help neutralize the poisons consumed in the contaminated food, water and air we intake!
In addition to LGRX, Nu Xtrax markets iHerQles.
iHerQles is pitched as a biological age reverser.
The formulation is a bunch of herbs suspended in ethanol.
The exact amount of each herb in iHerQles is not provided.
Nu Xtrax claim “doctors, billionaires, movie stars and the affluent” have been using “the technology” in their products for 90 years.
No specific examples are provided.
A bottle of LGRX costs $85. A bottle of iHerQles costs $99.
Note that iHerQles pricing isn’t provided on Nu Xtrax’s website. The above figure is quoted from their compensation plan.
Said compensation plan only refers to LGRX as part of two autoship packages. Clearly the more expensive iHerQles is Nu Xtrax’s focus product.
Nu Xtrax’s Compensation Plan
Nu Xtrax’s compensation plan pays commissions on sales to retail customers and recruited affiliates.
Additional bonuses can also be qualified for.
Nu Xtrax Affiliate Ranks
There are six affiliate ranks within Nu Xtrax’s compensation plan.
Along with their qualification criteria, they are as follows:
- Affiliate – sign up as a Nu Xtrax affiliate
- District Activist – qualify for commissions, refer and maintain two retail customers with an active monthly order, and recruit two affiliates (placed one on each side of your binary team)
- Regional Activist – maintain two retail customers with an active monthly order, and recruit five affiliates (two on one side of the binary team, three on the other)
- National Activist – maintain two retail customers with an active monthly order, and recruit eight affiliates (four on each side of the binary team)
- Gold National Activist – see below
- Platinum National Activist – see below
Recruited affiliates must be commission qualified to count towards rank qualification.
Commission qualification criteria is detailed below.
I flagged the Gold National Activist and Platinum National Activist ranks because the supplied criteria makes no sense.
Here’s Nu Xtrax’s Gold National Activist criteria quoted verbatim;
is active and acquires 2 active Participants and BV equivalent to the sale of five 1x or 2x product package with each having 4 active on one team and 4 active on their other team with a minimum of 2 active on one team and 3 active on your other team.
Unless I’m reading that wrong, it’s a roundabout way of saying you need to have five National Activists in your downline, who have purchased a product package.
Those five recruited National Activists in turn need to be placed 3/5 or 5/3 across your binary team.
I’m not 100% sure due to Nu Xtrax’s poor wording.
Similarly, qualification criteria for Platinum National Activist is also poorly worded:
acquires 2 active Participants and BV equivalent to the sale of ten 1x
or 2x product package with each having 4 active on one team and 4 active on their other team with a minimum of 4 active on one team and 6 active on your other team.
Again I think this is recruit ten National Activists, placed 6/4 or 4/6 across your binary team. But again I’m also not 100% sure.
To qualify for commissions a Nu Xtrax affiliate must be “active”.
Active qualification as per Nu Xtrax’s compensation plan is as follows:
An independent representative who buys a 1x or 2x Product Package or acquires 6 Participants (customers).
Active means the Activist is purchasing 40 BV every 30 days (auto ship insures this is achieved) or has 2 personal active Participants purchasing product.
Nu Xtrax affiliates earn a $15 commission on the sale of iHerQles to retail customers.
Residual retail commissions are paid upline as follows:
- $5 is paid to the affiliate who recruited the referring affiliate (1st upline)
- $3 is paid to the first upline Regional Activist
- $2 is paid to the first upline National Activist
- $1 is paid to the first upline Gold National Activist
- $1 is paid to the first upline Platinum National Activist
The retail commission rate for LGRX is not provided. Due to its cheaper price, the LGRX retail commission is assumed to be lower.
Fast Start Bonuses
Nu Xtrax sell iHerQles in various “product packages”:
- iHerQles Family Product Package (4 bottles) – $299
- Value Product Pack Plus (9 bottles) – $598
Apparently you can also upgrade from the Family Product Package to the Value Product Pack Plus for $349.
This works out more expensive than two Family Product Packages so I’m ignoring it.
The Fast Start Bonus is paid on Family Product Package and Value Product Pack Plus orders, placed both by retail customers and recruited affiliates.
- a Family Product Package sale pays $50 to the referring affiliate, $30 to the affiliate who recruited them (1st upline), $20 to the first upline Regional Activist, $10 to the first upline National Activist, $5 to the first upline Gold National Activist and $5 to the first upline Platinum National Activist
- a Value Product Pack Plus sale pays $100 to the referring affiliate, $60 to the affiliate who recruited them (1st upline), $40 to the first upline Regional Activist, $20 to the first upline National Activist, $10 to the first upline Gold National Activist and $10 to the first upline Platinum National Activist
Nu Xtrax pays residual commissions via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.
Sales volume (BV) is generated across the binary team as a result of product purchases and sales.
- retail customer purchase of iHerQles = 25 BV
- affiliate iHerQles monthly autoship = 50 BV
- retail customer iHerQles monthly autoship = 25 BV
- three month affiliate autoship (3 bottles of iHerQles) = 150 BV
- three month retail autoship (3 bottles of iHerQles) = 75 BV
- a Family Product Package sale = 100 BV
- a Value Product Pack Plus sale = 220 BV
At the end of each week Nu Xtrax tallies up BV on both sides of the binary team.
Residual commissions are paid as “cycles”. A cycle occurs when 300 BV on one side of the binary team is matched against 200 BV on the other.
Which side has 500 BV and which side has 200 BV doesn’t matter.
Residual commission rates per generated cycle are determined by rank:
- District Activists earn $20 per cycle, capped at $500 per week
- Regional Activists earn $22 per cycle, capped at $1000 per week
- National Activists earn $26 per cycle, capped at $3000 per week
- Gold National Activists earn $30 per cycle, capped at $4000 per week
- Platinum National Activists earn $35 per cycle, capped at $6500 per week
Additional Residual Commission Positions
When a Nu Xtrax affiliate’s binary team position generates $2000 in residual commissions a week, they are rewarded with a new binary team position.
That can also be initially bypassed by just buying a $598 Value Product Pack Plus.
If you purchased a 2x Product Package for $598 with 220 BV, then you have 3 dual team centers that leverage you to triple your income potential on the same business volume.
Additional binary team positions can generate new income positions, however each binary team position can only generate one new position.
Note that each additional residual income position is subject to the weekly residual commission caps (per position) detailed above.
Nu Xtrax pays a Matching Bonus on residual commissions earned by personally recruited affiliates.
- District Activists earn a 10% Matching Bonus
- Regional Activists earn a 20% Matching Bonus
- National Activists earn a 30% Matching Bonus
- Gold National Activists earn a 40% Matching Bonus
- Platinum National Activists earn a 50% Matching Bonus
Nu Xtrax retail customers and affiliates qualify for a $45 voucher when they refer and maintain two retail customers and/or recruited affiliates.
The vouchers are generated when the referred retail customers or recruited affiliates “make a purchase”.
Rank Achievement Bonus
Nu Xtrax affiliates quo qualify at District Activist receive a one-time $100 Rank Achievement Bonus.
The VIP Bonus presents Nu Xtrax affiliates with criteria that must be met within their first fourteen days.
- sell two $598 product packages and refer two retail customers = $380
- sell one $598 product package, one $299 product package and refer two retail customers = $230
- sell two $299 product packages and refer two retail customers = $180
Joining Nu Xtrax
Nu Xtrax affiliate membership is tied to the purchase of a
- $299 Family Product Package (4 bottles of iHerQles)
- $299 Liquid Gold QX Package (4 bottles of Liquid Gold QX)
- $598 Value Product Pack Plus (9 bottles of iHerQles)
- $598 Liquid Gold QX 2X Package (9 bottles of Liquid Gold QX)
Note Liquid Gold QX appears to be a rebranding of Liquid Gold RX (LGRX).
Nu Xtrax Conclusion
In the comments of BehindMLM’s Liquid Gold RX review, for two years I’ve been asking for peer-reviewed medical studies pertaining to the LGRX product.
Nobody has been able to provide them, because none exist.
There are no medical studies proving LGRX (or LGQX) “neutralizes poisons” as claimed.
Similarly, there’s no medical studies proving the “biological reverse ageing” iHerQles marketing claims.
Nu Xtrax’s iHerQles marketing is rooted in “telomeres“.
The length of telomeres, or the caps on the ends of chromosomes that protect DNA in cells, is the key to healthy aging.
In the simplest terms, “when telomers get short, bad things happen.”
To live a long healthy life, scientists have offered guidelines for telomere health that include controlling stress, getting optimal nutrition, obtaining quality sleep, minimizing toxin exposure, and finally, bolstering antioxidant defenses against free radicals and reactive oxygen species.
iHeRQles is a 4 month transformation loading phase based on 3 bottles per month with a dosage of 4 sprays in your mouth, three times per day, 15 minutes before each meal.
That is our loading phase for the maximum benefit in the shortest time frame.
Then it is 1 bottle per month thereafter to increase and maintain the biological age reversal possibilities.
If you do not continue using iHeRQles everyday, then you will revert back to your old biological age.
Unable to provide peer-reviewed evidence to back up their claims, Nu Xtrax reverts to “Teloyears” certificates.
Teloyears was a purported telomer length measuring kit service. The service was offered through Telomere Diagnostics, who today only offer Covid-19 tests.
Nonetheless, Nu Xtrax continue to use Teloyears figures (provided without context with respect to iHerQles) in their marketing presentations.
In conclusion: There are no medical studies proving iHerQles has any effect on telomeres.
If you’re still in denial about that fact, here’s confirmation from Nu Xtrax’s own marketing material:
The products do not do anything. They do not change, alter, modify, enhance or manipulate anything.
All of that said, a bunch of herbs suspended in ethanol have any effect on your DNA should have been questionable to begin with.
No doubt we’ll still have a few muppets in the comments below swearing black and blue their magic spray provides health benefits.
Nu Xtrax’s own marketing is full of them…
…all of course unverified and not backed up by actual medical science.
Herbs and ethanol might provide some nutritional value, but alter the telomeres on your DNA they will not.
Moving onto Nu Xtrax’s compensation plan, the biggest change since April 2019 is the two retail customer requirement.
Unfortunately the rest of the compensation plan is heavily geared towards autoship recruitment.
This starts with penalizing affiliates for generating retail sales over recruitment sales:
BV on auto ships is 25 BV per Participant (customer) and 50 BV per Activist.
Affiliate autoship is also used to qualify for commissions:
Setting up an auto ship order is not required in order to participate.
It does though automatically keep you active and insures that you will never lose your position, accumulated business volume and commission checks, which cannot be recovered if lost.
When affiliates are purchasing product to qualify for commissions, mostly paid on recruited affiliates doing the same, you wind up with a pyramid scheme.
The two retail customer requirement goes some way to negating that but isn’t enough.
By rank 2, Regional Activist, you’re already looking at two retail customers to five recruited affiliates. And that ratio only gets worse across higher ranks.
With respect to trying Nu Xtrax’s products, bearing in mind there’s no verifiable benefits associated with the products, consumers are screwed if things don’t work out.
Nu Xtrax, Inc. allows a refund as long as the request is made within 30 days of your order date and as long as the products are not used.
In summary Nu Xtrax is a company run by people unwilling to put their names to it, offering products they don’t stand by.
Then there’s the whole Liquid Gold RX rebranding which, at least as far as I can tell, was done just for marketing.
Back in 2019 I concluded it was “probably best to avoid” Liquid Gold RX as an MLM opportunity.
That remains true two and a half years later with Nu Xtrax.