Neumi Review: Steven K. Scott revisits glutathione MLM
Neumi (“new me”), operates in the nutritional supplement MLM niche.
The company is based out of Utah and headed up by Steven K. Scott.
On his personal website, Scott (right) describes himself as “a best selling Christian author & billion-dollar business builder.”
Steve’s blessed entrepreneurship journey has funded his ministry.
His latest project is called “Neumi” and he refers to it as the biggest health breakthrough he’s ever seen.
Scott appeared on BehindMLM in 2013, as co-founder of Max International.
At the time Scott was Max International’s sole remaining co-founder. Citing “drama at Max International and the integrity issues raised by top leaders”, BusinessForHome noted Scott left Max International in August 2019.
I did go looking for specifics but couldn’t find any. What I did find was Swish30, a glutathione supplement sold by Biotech Nutritional Sciences.
BNS doesn’t appear to have a standalone website. Swish30 has a website up, on which it states BNS was “founded in 2018 by Steven K. Scott.”
As per Swish30’s website, the supplement only appears to be available to wholesalers.
Reading between the lines, it appears Neumi’s 2021 launch was the combination of BNS, Swish30 and MLM under new branding.
Read on for a full review of Neumi’s MLM opportunity.
Neumi’s flagship product is NutriSwish, a glutathione supplement that emphasizes fast delivery.
Gone are the days of waiting months to see results from supplementation! We have set out to disrupt the health industry through rapid absorption of key ingredients through our HydraStat technology.
Using proprietary HydraStat Nano-Technology, the makers of NutriSwish® have nanosized its active ingredients to nanoparticle sizes that become bioavailable within seconds by oral “swishing” for thirty seconds or longer and then swallowing.
Fragile ingredients like Glutathione have been expensive to get into the bloodstream- until now. With our technology glutathione and other key ingredients are affordably available.
Nano sized ingredients are the way of the future, and we are the trailblazers!
Neumi claims NutriSwish includes the following benefits:
- immune booster
- joint support
- cognitive health
- clean & sustained energy
- rapid recovery
- improves sleep and
- much more
NutriSwish retails at $65 for a bottle containing thirty servings.
Neumi’s other product is Neumi Skin, a glutathione skin product that emphasizes absorption.
Neumi Skin retails at $65 for a 200 ml bottle.
Neumi’s Compensation Plan
Neumi’s compensation pays affiliates on recruitment and retail sales.
Residual commissions are paid via a seven-level deep unilevel team. There’s also a rank-based pool bonus on offer.
Neumi Affiliate Ranks
There are nine affiliate ranks within Neumi’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Member – sign up as a Neumi affiliate and generate and maintain 100 PV a month
- Senior Member – maintain 100 PV a month and generate and maintain 1500 GV a month
- 1 Star Member – maintain 100 PV a month and generate and maintain 5000 GV a month
- 2 Star Member – maintain 100 PV a month and generate and maintain 10,000 GV a month and recruit and maintain three 1 Star affiliates
- 3 Star Member – maintain 100 PV a month, generate and maintain 20,000 GV a month and recruit and maintain two 1 Star affiliates
- Diamond – maintain 100 PV a month, generate and maintain 50,000 GV a month and recruit and maintain three 1 Star affiliates
- Double Diamond – maintain 100 PV a month, generate and maintain 100,000 GV a month and recruit and maintain four 1 Star affiliates
- Triple Diamond – maintain 100 PV a month, generate and maintain 250,000 GV a month and recruit and maintain five 1 Star affiliates
- Crown – maintain 100 PV a month, generate and maintain 500,000 GV a month and recruit and maintain six 1 Star affiliates
PV stands for “Personal Volume”. Personal Volume is sales volume generated via retail sales and an affiliate’s own purchases.
GV stands for “Group Volume”. Group Volume is PV generated by an affiliate and their downline.
Neumi affiliates earn a commission on product sales to retail customers.
Retail commissions are paid as a 20% markup on retail pricing.
Preferred customers are retail customers who sign up for monthly autoship in exchange for a discount.
Neumi preferred customer order volume is paid out via residual commissions (see “residual commissions (first 30 days)” below).
MLM Commission Qualification
To qualify for MLM commissions a Neumi affiliate must be active.
Qualifying as active requires a Neumi affiliate to generate 100 PV a month.
Neumi affiliates earn a 25% commission on Welcome Packs purchased by personally recruited affiliates.
Residual Commissions (first 30 days)
Neumi pays first 30 day residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Neumi caps payable unilevel team levels commissions at seven.
First 30 days residual commissions are paid out as a percentage of sales volume generated by new affiliates and customers in their first 30 days.
This volume is paid out across the unilevel team as follows:
- level 1 (personally recruited affiliates) – 25%
- levels 2 to 7 – 3%
Note that preferred customer volume is paid out on level 1. Welcome Pack volume as a result of residual recruitment is also paid out across the unilevel team.
Residual Commissions (after first 30 days)
After 30 days residual commissions are paid out via the same unilevel team first 30 day commissions are.
The only difference is commission rates and new rank-based qualified is introduced:
- Members (affiliates) earn 7% on levels 1 to 3
- Senior Members earn 7% on levels 1 to 4
- 1 Star Members earn 7% on levels 1 to 5
- 2 Star Members earn 7% on levels 1 to 6
- 3 Star Members to Triple Diamonds earn 7% on levels 1 to 7
- Crowns earn 7% on levels 1 to 6 and 1% on level 7
Milestone Bonuses are recruitment bonuses paid as follows:
- Milestone 1 – recruit and maintain three affiliates who are MLM commission qualified and receive $50
- Milestone 2 – generate and maintain three MLM commission qualified affiliates who have qualified for Milestone 1 and receive $250
- Milestone 3 – generate and maintain three MLM commission qualified affiliates who have qualified for Milestone 2 and receive $1500
Note there is no limit to the number of Milestone groupings a Neumi affiliate can qualify for.
Monthly Leadership Pool
Neumi takes 6% of company-wide revenue (excludes and first 30-day volume), and places it into the Monthly Leadership Pool.
The Monthly Leadership Pool is distributed monthly to 2 Star Members and higher based on shares:
- 2 Star Members receive one share in the pool
- 3 Star Members receive two shares in the pool
- Diamonds receive three shares in the pool
- Double Diamonds receive four shares in the pool
- Triple Diamonds receive five shares in the pool
- Crowns receive six shares in the pool
Basic Neumi affiliate membership costs $100 to $1000.
- Welcome Pack 1 – $100 (1 bottle NutriSwish and 1 bottle of Neumi Skin)
- Welcome Pack 2 – $300 (4 bottles of NutriSwish and 2 bottles of Neumi Skin)
- Welcome Pack 3 – $500 (7 bottles of NutriSwish. 4 bottles of Neumi Skin + VIP membership)
- Welcome Pack 4 – $1000 (17 bottles of NutriSwish, 8 bottles of Neumi Skin + VIP membership)
- Welcome Pack 5 – $1000 (12 bottles of NutriSwish and Neumi Skin each + VIP membership)
VIP membership isn’t clarified. Neumi’s compensation video however does state that non-VIP affiliate membership is $35 annually to maintain. VIP membership maintenance is $99 annually.
Neumi marks Steven K. Scott’s return to glutathione MLM. In a nutshell, NutriSwish is Swish30 with a different label and attached MLM opportunity.
All of this spins off from Scott’s time at Max International. The primary difference between the two glutathione themed MLM companies is Neumi’s rapid delivery marketing.
Biotech Nutritional Sciences (BNS) is focused on applying a breakthrough nano-technology to nutritional supplementation.
Glutathione is very fragile and can be destroyed in the stomach, which is why we have nano-sized it.
Nano-sizing glutathione allows us to deliver bio-available glutathione to your cells nearly instantly!
A 2015 research paper from Redox Biology suggests oral absorption of glutathione isn’t particularly good to begin with.
Glutathione (GSH) is critical to fight against oxidative stress. Its very low bioavailability limits the interest of a supplementation.
In humans, the effectiveness of an oral supplementation with GSH is very controversial.
Although oral GSH appears to be the most convenient and safe way to take GSH, the lack of efficacy explains why this form is not often used in clinical trials.
One factor to consider is Biotech Nutritional Sciences and Swish30 being launched in 2018.
A lack of wholesale interest in Swish30 might have contributed to the NutriSwish rebranding and Scott, at 76, launching Neumi.
Neumi claims to be “the leader in nano health and beauty”. Nano health is widely used for branding but doesn’t appear to be an actual product niche.
I might have dug deeper into Neumi’s “nano-sizing” claims, but in light of the company’s compensation plan I don’t think that’s necessary.
Neumi sets itself up to operate as an autoship recruitment pyramid scheme.
100 PV is all that’s required to qualify for commissions. And how Neumi expects affiliates to meet this qualification is bluntly laid out in corporate marketing material.
The following is from Neumi’s official compensation presentation;
If you have three members that join you from your recruiting activities, not customers just members, at milestone one when each of these people are purchasing their ongoing purchases or autoships, 100 PV per month, which is two products – and that’s the minimum required to stay active …
Later in that same video, it is further emphasized that autoship options are there to qualify for commissions.
We have a very ingenious program where we have a quarterly pack for qualification.
You can ship one pack every quarter … and that will qualify you for 100 points every month.
What this reduces Neumi to is “sign up (preferably with the “most popular” $1000 pack), jump on autoship and then recruit others who do the same.
If this is happening company-wide, and it’s own marketing material certainly suggests it is, Neumi would be operating as a pyramid scheme.
This doesn’t surprise me, considering this is what I wrote of Max International in 2013;
My first red flag is a distinct lack of retail orientation within the business model.
This focus on affiliates purchasing products continues in Max International’s suggestion to new affiliates on how they should approach the business:
Your first step in qualifying for team Bonus commissions is to obtain at least 100 PV a month.
Enrolling in the Loyalty AutoShip program with 100 PV ensures you are an active Associate AND also provides you a consistent supply of product at a discounted price.
Rather than make sales, Max International simply suggest an affiliate buy their commission qualification volume themselves.
Nine years later, even with a different company, product and compensation plan, that focus hasn’t changed.
The good news is evaluating how your potential upline is running their Neumi business is easy.
Everyone has to make 100 PV a month. Your potential upline is more than likely to have a standing 100 PV a month order.
What you want to find out is if they have an equivalent minimum 100 PV a month in retail sales. These are actual sales to retail customers, not promises or suggestions of reselling product.
If that retail volume doesn’t exist, that affiliate is running their Neumi business as a pyramid scheme. And as previously pointed out, if enough affiliates are doing this then the whole MLM company is a pyramid scheme.
In addition to openly encouraging this in their marketing, Neumi’s marketing makes no mention of retail volume requirements or any form of retail sales compliance.
Approach with caution.