FortuneAds Review: Eimimo admin’s new ad-based opp
There is no information on the FortuneAds website indicating who owns or runs the business.
The FortuneAds website domain (“fortuneads.com”) was registered on the 25th of December 2014, however the domain registration is set to private.
As I researched the FortuneAds website I noticed the presence of Google Adsense ads.
Further research revealed the same Adsense account was used to display advertising on the website domain “eimimo.com”.
This domain was used to launch the business opportunity EiMimo in 2012. The scheme saw affiliates paid to view advertising and collapsed someime in early 2013.
As per EiMimo affiliate marketing presentations, the company was run by Jeff Strong:
The key consortium member/owner of Eimimo.com is Jeff Strong. He has many sites and programs on the internet.
His office is located outside of Portland, Oregon, USA. He has been actively involved in various internet ventures for the past 12 years.
Whether or not Strong is behind FortuneAds is unclear, but ads being shown via the same Adsense account as EiMimo would certainly suggest so.
As always, if a MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
The FortuneAds Product Line
FortuneAds has no retailable products or services, with affiliates only able to market affiliate membership with the company itself.
Once signed up, FortuneAd affiliates can then purchase various advertising ($10 – $100). This advertising is shown to other FortuneAd affiliates.
The FortuneAds Compensation Plan
The FortuneAds compensation plan revolves around signing up affiliates, viewing ads and recruiting other affiliates who do the same.
Rates for viewing ads are advertised as being “at least $0.02” (two cents) on the company website.
Recruitment commissions meanwhile are paid out using a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any of these level 1 affiliates go on to recruit new affiliates of their own, they are placed on level of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
FortuneAds cap payable unilevels at two, with commissions paid out according to how many affiliates are recruited by an affiliate and their unilevel team:
- $2 for the first three personally recruited affiliates
- $1 for the next four personally recruited affiliates
- 50 cents for every personally recruited affiliate after that and 50 cents for any affiliates your level 1 affiliates recruit (2nd level)
If any personally recruited affiliates purchase advertising from FortuneAds ($10 – $100), the company pays out a flat 5% commission.
Affiliate membership with FortuneAds is free.
With affiliates charged nothing to join the company, yet paid recruitment commissions when they recruit new affiliates, the question of sustainability is at the forefront of evaluating the FortuneAds business opportunity.
The idea is that FortuneAds make their money via advertising, marketing both to their affiliates and deploying third-party ad networks.
The problem is using Google Adsense (and pretty much every other third-party advertising network) in the manner FortuneAds does is that it breaches their terms and conditions.
Because by paying affiliates to view ads, you’re adding a financial incentive to view ads, which breaks the legitimacy any reputable advertising network prides itself on.
Give it a month, maybe two and FortuneAds are likely to find their Adsense account disabled. Ditto accounts with any other third-party advertising networks they might hold.
What’s then left are affiliate purchases of ads, which are unlikely to cover the recruitment commissions and ongoing advertising commissions paid out.
The first advertising package costs $10 and is for an email sent out to FortuneAds affiliates 750 times (presumably to 750 different affiliates).
at “up to 2 cents” a view in commissions, this equates to a maximum $15 payout. FortuneAds could scale that down (1.3c per view sees them barely break even), but regardless they’re still paying peanuts.
Who is going to sign up for this?
My guess is once FortuneAds have their third-party advertising network accounts banned, the company is going to collapse. The recruitment commissions are going to starve the company – even with some revenue coming in from third-party advertising networks.
Affiliates advertising to affiliates and receiving peanuts for viewing said ads, just isn’t an attractive business model.