EmpowerLife Review: $10 a month pyramid scheme
EmpowerLife fails to provide ownership or executive information on its website.
EmpowerLife’s website domain (“empowerlife.club”), was privately registered on July 5th, 2023.
Further research reveals Empower Life’s marketing videos are hosted by a CEO going by Alex Thomas.
Alex Thomas is actually Alexis Thomas, believed to be from Cyprus.
BehindMLM came across Thomas in 2020 as CEO of TwentyXPro.
TwentyXPro was a simple MLM matrix-based Ponzi cycler.
TwentyXPro’s website is still up today. SimilarWeb tracks negligible traffic to its website however, confirming TwentyXPro has collapsed.
In addition to TwentyXPro, Thomas also runs Digital Club United.
On its website, Digital Club United pitches “passive income with crypto”.
As tracked by SimilarWeb, Digital Club United saw an uptick in website traffic for May 2023. In June 2023 however traffic collapsed again, dropping 71% month on month.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
EmpowerLife has no retailable products or services.
Affiliates are only able to market EmpowerLife affiliate membership itself.
EmpowerLife affiliate membership provides access to a discount travel portal and digital marketing and product library.
EmpowerLife’s Compensation Plan
EmpowerLife affiliates purchase $10 a month positions in a 2×12 matrix.
A free membership is also available but free EmpowerLife affiliates earn reduced referral commissions.
For both free and paid EmpowerLife affiliates, commissions are paid on recruitment of paid affiliates.
Paid EmpowerLife affiliates earn $10 per paid affiliate recruited.
Free EmpowerLife affiliates earn $5 per paid affiliate recruited.
EmpowerLife pays residual commissions via a 2×12 matrix.
A 2×12 matrix places an affiliate at the top of a matrix, with two positions directly under them.
These two positions form the first level of the matrix. The second level of the matrix is generated by splitting these first two positions into another two positions each.
Levels three to twelve of the matrix are generated in the same manner, with each new level housing twice as many positions as the previous level.
Positions in the matrix are filled via direct and indirect recruitment of paid EmpowerLife affiliates.
Commissions are paid as 5% of the $10 fee each recruited paid EmpowerLife affiliate pays each month (50 cents).
EmpowerLife’s Infinity Commissions is a 2-up recruitment commission, tracked via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
The Infinity Commissions pays an additional $1 month per affiliate recruited, with a 2-up caveat.
The 2-up caveat sees each EmpowerLife affiliate pass up the $1 a month commission from the first two affiliates they recruit.
So in effect, EmpowerLife affiliates don’t earn Infinity Commissions until they’ve recruited three affiliates. From the third affiliate, $1 a month per affiliate recruited is paid out.
Note that pass-up commissions are in turn received from downline affiliates. Remember, every EmpowerLife affiliate has to pass up the $1 a month commission from their first two recruited affiliates.
As such, it’s possible for an EmpowerLife affiliate to collect pass-up $1 a month commissions from their downline.
Depending on how recruitment plays out across an affiliate’s unilevel team, theoretically it’s possible to receive pass-ups from an infinite depth.
EmpowerLife affiliate membership is free or $20 and then $10 a month.
Free EmpowerLife affiliates earn reduced commissions.
The last post on TwentyXPro’s official FaceBook page is dated March 17th, 2023:
A month later, Alexis Thomas also gave up on Digital Club United:
While it’s not a straight reboot of either scheme, EmpowerLife is obviously Thomas launching a new scheme in the wake of two collapses.
On the regulatory front EmpowerLife operates as a pyramid scheme. All commissions are tied to recruitment and nothing is marketed or sold to retail customers.
I did see access to “resell rights” digital products as part of EmpowerLife’s marketing:
While it’s possible to resell worthless digital products to suckers, this doesn’t have anything to do with EmpowerLife’s MLM opportunity.
As with all MLM pyramid schemes, once recruitment dries up so too will monthly commissions.
This will see affiliates higher in the matrix eventually also stop paying their monthly fee. Once enough EmpowerLife affiliates stop paying, an irreversible collapse is triggered.
Needless to say the majority of money earned in a matrix-based pyramid scheme like EmpowerLife is paid to the owner, Alexis Thomas, and early top recruiters.
Math guarantees the majority of participants in pyramid schemes lose money.