EmpowerLife Review: $10 a month pyramid scheme
EmpowerLife fails to provide ownership or executive information on its website.
EmpowerLife’s website domain (“empowerlife.club”), was privately registered on July 5th, 2023.
Further research reveals Empower Life’s marketing videos are hosted by a CEO going by Alex Thomas.
Alex Thomas is actually Alexis Thomas, believed to be from Cyprus.
BehindMLM came across Thomas in 2020 as CEO of TwentyXPro.
TwentyXPro was a simple MLM matrix-based Ponzi cycler.
TwentyXPro’s website is still up today. SimilarWeb tracks negligible traffic to its website however, confirming TwentyXPro has collapsed.
In addition to TwentyXPro, Thomas also runs Digital Club United.
On its website, Digital Club United pitches “passive income with crypto”.
As tracked by SimilarWeb, Digital Club United saw an uptick in website traffic for May 2023. In June 2023 however traffic collapsed again, dropping 71% month on month.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
EmpowerLife’s Products
EmpowerLife has no retailable products or services.
Affiliates are only able to market EmpowerLife affiliate membership itself.
EmpowerLife affiliate membership provides access to a discount travel portal and digital marketing and product library.
EmpowerLife’s Compensation Plan
EmpowerLife affiliates purchase $10 a month positions in a 2×12 matrix.
A free membership is also available but free EmpowerLife affiliates earn reduced referral commissions.
For both free and paid EmpowerLife affiliates, commissions are paid on recruitment of paid affiliates.
Referral Commissions
Paid EmpowerLife affiliates earn $10 per paid affiliate recruited.
Free EmpowerLife affiliates earn $5 per paid affiliate recruited.
Residual Commissions
EmpowerLife pays residual commissions via a 2×12 matrix.
A 2×12 matrix places an affiliate at the top of a matrix, with two positions directly under them.
These two positions form the first level of the matrix. The second level of the matrix is generated by splitting these first two positions into another two positions each.
Levels three to twelve of the matrix are generated in the same manner, with each new level housing twice as many positions as the previous level.
Positions in the matrix are filled via direct and indirect recruitment of paid EmpowerLife affiliates.
Commissions are paid as 5% of the $10 fee each recruited paid EmpowerLife affiliate pays each month (50 cents).
Infinity Commissions
EmpowerLife’s Infinity Commissions is a 2-up recruitment commission, tracked via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
The Infinity Commissions pays an additional $1 month per affiliate recruited, with a 2-up caveat.
The 2-up caveat sees each EmpowerLife affiliate pass up the $1 a month commission from the first two affiliates they recruit.
So in effect, EmpowerLife affiliates don’t earn Infinity Commissions until they’ve recruited three affiliates. From the third affiliate, $1 a month per affiliate recruited is paid out.
Note that pass-up commissions are in turn received from downline affiliates. Remember, every EmpowerLife affiliate has to pass up the $1 a month commission from their first two recruited affiliates.
As such, it’s possible for an EmpowerLife affiliate to collect pass-up $1 a month commissions from their downline.
Depending on how recruitment plays out across an affiliate’s unilevel team, theoretically it’s possible to receive pass-ups from an infinite depth.
Joining EmpowerLife
EmpowerLife affiliate membership is free or $20 and then $10 a month.
Free EmpowerLife affiliates earn reduced commissions.
EmpowerLife Conclusion
The last post on TwentyXPro’s official FaceBook page is dated March 17th, 2023:
A month later, Alexis Thomas also gave up on Digital Club United:
While it’s not a straight reboot of either scheme, EmpowerLife is obviously Thomas launching a new scheme in the wake of two collapses.
On the regulatory front EmpowerLife operates as a pyramid scheme. All commissions are tied to recruitment and nothing is marketed or sold to retail customers.
I did see access to “resell rights” digital products as part of EmpowerLife’s marketing:
While it’s possible to resell worthless digital products to suckers, this doesn’t have anything to do with EmpowerLife’s MLM opportunity.
As with all MLM pyramid schemes, once recruitment dries up so too will monthly commissions.
This will see affiliates higher in the matrix eventually also stop paying their monthly fee. Once enough EmpowerLife affiliates stop paying, an irreversible collapse is triggered.
Needless to say the majority of money earned in a matrix-based pyramid scheme like EmpowerLife is paid to the owner, Alexis Thomas, and early top recruiters.
Math guarantees the majority of participants in pyramid schemes lose money.
Oz, in NETWORK MARKETING, most or all businesses require some sort of business volume qualification in order to achieve rewards in their infinity bonus.
Nobody anywhere is stating that any affiliate that doesn't recruit others is getting the infinity bonus in Empower Life Club.
In legitimate network marketing any required volume must be primarily retail volume. There is no retail volume in EmpowerLife because it has no retail customers.
You seem to have misunderstood the point I was making because you’re OK with illegal pyramid schemes.
Cool. I’m sure you thought you had a relevant point there but I assure you you didn’t.
A full 80-85% of the $10/mo monthly fee is paid out. $6 or 60% (50 cents per level) is paid out in the 2×12 matrix. $1 or 10% is paid into the aussie 2-up style infinity bonus.
5% goes into a "Diamond Pool", shared equally among Diamonds. And 5-10% goes into rank achievement bonuses. You need to have 500 active personally referred members to be a Diamond.
Thanks. I was going off what’s been disclosed in EmpowerLife’s marketing documentation.
Didn’t see the Diamond Pool or Rank Achievement Bonuses disclosed or I would have included them.
I’m not sure if English is your primary language or if it’s not. But the specific way you stated it, you were IMPLYING DIRECTLY that people were claiming that infinity bonuses were paid out to those who didn’t recruit anyone.
I was clearly clarifying the previous sentence I wrote, which reads:
If you read anything else into it that’s a you problem.
You have your opinion, I have mine. I’m pretty sure you’re not a lawyer or a judge. (Ozedit: derails removed)
No opinion, only facts.
https://behindmlm.com/mlm/ftc-mlm-companies-with-little-to-no-retail-activity-are-illegal/
https://behindmlm.com/companies/latest-ftc-guidance-to-mlm-industry-emphasizes-retail-sales/
Fact: MLM companies without significant retail activity are pyramid schemes.
Nope. You could have been VASTLY more clear. In general, I score 95% or higher on comprehension tests from what I read.
Oz, there is a HUGE difference between “little to no retail” and “mostly retail”.
If you’re trying to make a point, you need to stick with it, not move the goal posts every moment.
I’m not going to apologize or dumb down my writing style because it’s beyond simpletons. Perhaps TikTok might better serve you?
I scored 9000%+ on a comprehension test just the other day. Bow down, peasant.
Not when your MLM company has no retail, as is the case with EmpowerLife.
OH Crazy, Oz. You went from “mostly retail” to “little to no retail” to “significant retail”.
Do you know why Vemma was sued? And you know they didn’t LOSE that lawsuit, right?
(Ozedit: derails removed)
I extensively covered the FTC’s Vemma lawsuit.
Vemma (and HerbaLife) argued their affiliates/distributors were retail customers. Both courts rejected the argument.
Vemma, anticipating a loss at trial, settled the FTC’s fraud charges for $200+ million. As part of the settlement, Vemma agreed to stop running a pyramid scheme.
I don’t know what you looked at, but it’s clearly in the PDF.
Do you see the comp PDF on EmpowerLife’s public-facing website? I didn’t.
Your OPINION.
I have provided documented fact from the FTC, as pertains to law (and common-sense), regarding retail sales in MLM pyramid schemes.
Feel free to provide supported facts to the contrary.
I’ll make this clear as I can: I have not given any opinions and I couldn’t give a toss about your opinion on the legality of pyramid schemes.
Anything further dismissing established law on the illegally of pyramid schemes and how it pertains to MLM companies as “opinion” will be marked as spam.
If Steve Lawson or Brian Lathe promotes it you know it is a quick money scheme and will fail.
Tony. I don’t know who you are. I know there is a Tony that came into one of my group chats and spammed another opportunity.
As far as quick money? I’ve built teams in network marketing to 55,000. My track record speaks for itself.
Who brags about scamming 55,000 people?
Building a huge bottom row of suckers to funnel money up to you through your personal grifting pyramid is nothing to be proud of.
Number one question to ask is “where does the money come from ” If there is no verifiable proof, its coming from recruitment.
You are in a ponzi but cant see it. You will come crying back here for assistance once they run away with all of your money.
I didn’t scam 55,000 people. Why do you assume negativity?
I’m going to end this discussion as it pertains to Brian Lathe.
Brian, you openly promote Ponzi and pyramid schemes on your social media.
You are a scammer who scams people. I don’t know if it was 55,000 people or not, and frankly I don’t care.
Anything further not directly related to EmpowerLife will be marked as spam.
Oz. Please remove ALL the posts that are personal attacks against me, including yours. My posts were on topic.
Calling out a scammer isn’t a personal attack, it’s a statement of fact in response to you bringing up your track record.
Last warning.
Brian Lathe on YouTube as “SuccessBrian Crypto“:
share-your-photo.com/20fa074676
youtube.com/@briansbitcoinbuddies/videos
Brian Lathe is also currently promoting Verse Network:
share-your-photo.com/26c26c5a14
share-your-photo.com/bf166a2aea
The Review of Oz from June 14, 2023:
behindmlm.com/mlm-reviews/verse-network-review-dubai-ai-trading-bot-ponzi-scheme/
Brian Lathe as “billionaire” on Instagram with a list of links to other portals where he spreads his lies:
share-your-photo.com/ac02a5e878
instagram.com/successbrian
Loving this!
Brian – go and quickly delete your social media. It isn’t helping you here.
Hi I have been in this industry for over 20 years and have worked with the best companies and education. when I join an Mlm company, I do the research to make sure it is legit,.
First I need to know the CEO and that the company has a proven track record, the company must have a company registration plus the business must have a product and a education system.
I sounds to me after reading review, you dont have any idea what your talking about, and that you are probably in a competitor company and your worried because things are not going so well for you.
Its Important to understand that the product that costs $10.
Every member is a retail customer because (Ozedit: snip, see below)
Over 20 years in MLM and you’re unable to identify an obvious pyramid scheme?
Congratulations, you win today’s herp derp award.
Affiliates/distributors can’t be retail customers. I suggest you read up on the FTC’s Vemma and Herbalife lawsuits.
@JASON BURDEN
Multi Level Marketing is not an industry, but a form of distribution.
Definition of Multi Level Marketing:
share-your-photo.com/c2d9ca2f92
You sound more like a beginner than someone “with 20 years of experience”.
You have not provided one shred of evidence that this company is “Legit”.
And second you’re assuming Oz or anyone here is involved in “a competitor company and worried because things are not going so well.”
Thirdly, something costing $10 doesn’t mean anything.
$10 or anything less for a product or service is often referred to as “a lure and bait”, also known as a “loss leader”, to get people hooked in for a higher priced product or service later on.
You gotta do much better that in this part of town.
he probably doesnt know, or has to carry on with this fluff story, so that if any of the recruits show up here, they will begin to absorb more of brian’s ponzitivity and show their allegiance in the various social media groups all because he might be in on it, or is trully drinking large volumes of koolaid himself and believes all of his own crap, or theirs, either way its bad.
There can never be a good outcome if people are getting scammed ,once again for the umpteenth time. Denials or fake truths, both are going to result in the loss of peoples finances in any scheme.
All depends if you are running it, or that you are a willing participant in a ponzi scheme , in which you are trying to make money as quickly as possible. Much more than your downlines.
Steve Lawson is counting free members as his team size lol. He must not be very successful only to be able to recruit 100 free people.
We hear this nonsense time and again when a new Ponzi scam emerges.
Crooks and numpties are quick to say it is legitimate. But when the Ponzi scam collapses, you either never hear from them again, or they just move on to the next scam and pretend the previous one never happened.
Brian Lathe bragged on Instagram on July 4, 2023:
share-your-photo.com/b6b62acbd7
instagram.com/p/CuQpuHkug5s/
Yes, his successes on YouTube are really impressive. 😀
His last five videos had 48, 31, 29, 47 and 22 views:
share-your-photo.com/7d6d4011fa
youtube.com/@briansbitcoinbuddies/featured
Most of his 731 subscribers are obviously no longer enthusiastic. Has he lied too often or made false promises?
But this can’t be. He has 55,000 members following his every word.
I think he and Ari took the same marketing courses, creative writing classes and have the same due diligence skills, which are none.
Oh wait, I forgot, their due diligence is how long can I steal money before this goes belly-up.
Pure sleaze. Ask the promoters to explain the owners and this from their Terms and Conditions:
The responses/answers will be revealing.
So Now What is The Conclusion of This,Is Empowerlife A Piramid OR ?? What ♂️
The conclusion now is the same as when this review was written.
Read the review.