DynaMaxx fails to provide ownership or executive information on its website.

DynaMaxx’s website domain (“dynamaxx.com”), was first registered in 2009. The private registration was last updated on August 20th, 2023.

In sussing out Dynamaxx’s website I found three social media profile links to Gemini Network. Although the links still exist on Dynamaxx’s website, Gemini Network’s Facebook, Twitter and Instagram profiles have all been deleted.

In any event this led me to Jay Archer:

On LinkedIn Archer cites himself as owner of both Gemini Network and DynaMaxx. DynaMaxx appears to have been founded in 2009.

Why Jay Archer isn’t disclosed as owner and CEO on DynaMaxx’s website is unclear.

In April 2023 Full Alliance Group announced it was merging with DynaMaxx.

Full Alliance Group, Inc. operating in the health and nutraceutical space, as part of its plan to build organically and buy strategically, announces it has entered into a plan of merger with DYNAMAXX International LTD.

DYNAMAXX is a holding company operating in the direct selling channel with its main operations in the United States and Canada.

Full Alliance Group has its own website up, on which Dynamaxx is listed as one of “our companies”.

Gemini Network isn’t featured on Full Alliance Group’s website. Additionally, Gemini Network links I found redirect to DynaMaxx.

This suggests that Gemini Network collapsed sometime after launching in 2018.

Although no corporate address is provided on Dynamaxx’s website, on FaceBook Archer cites himself as a Florida resident. Full Alliance Group is also based out of Florida.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

DynaMaxx’s Products

DynaMaxx markets a range of nutritional supplements.

  • Lights On – “a dynamic energy supplement with a potent antioxidant blend for cellular health and recovery”, retails at $79.12 for a pouch of 30 single-serve sachets
  • Lights Off – “a multiple ingredient formulation specifically designed to be taken prior to bed”, retails at $79.12 for a pouch of 30 single-serve sachets
  • Basee Bag – collagen and bamboo extract supplement, retails at $79.12 for a pouch of 30 single-serve sachets
  • Immunozen – “immune-boosting supplement”, retails at $89.12 for a bottle of 90 capsules
  • Flex – “reduces joint pain and stiffness”, retails at $99 for a bottle of 60 capsules
  • Boost – “designed to enhance both physical and cognitive performance”, retails at $30.12 for a tub of 30 servings
  • Detox – “supports the body’s natural detoxification processes with a blend of antioxidants”, retails at $59.12 for a bottle of 60 capsules
  • Viscetrim – “focuses on toning and improving abdominal contour for a sculpted midsection”, retails at $149.12 for a 50 ml topical serum and 60 capsules pack
  • Hyprochlorous – “provides gentle cleansing, supports natural healing, and aids skin repair”, retails at $89.12 for four 4 fl. oz. bottles (120 ml)
  • B4 – “sports nutrition”, retails at $65 for a tub of 30 servings

DynaMaxx’s Compensation Plan

DynaMaxx’s compensation plan combined autoship recruitment with retail volume qualfiers.

In addition to recruitment commissions, residual commissions are paid weekly based on rank.

Affiliate Ranks

There are twenty ranks within DynaMaxx’s compensation plan.

Along with their respective qualification criteria, they are as follows:

  1. Member – sign up as a DynaMaxx affiliate and pay applicable fees (only qualified to earn recruitment commissions)
  2. Star – maintain a 70 PV autoship order or generate 100 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least two retail customers and/or affiliates (min one retail customer), generate 240 PV (min 170 PV from your own order/referral/recruitment volume), and generate 400 GV
  3. Star 1K – maintain a 70 PV autoship order or generate 100 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least three retail customers and/or affiliates (min two retail customers), generate 240 GV (min 170 PV from your own order/referral/recruitment volume), and generate 1000 GV
  4. Star 2K – maintain a 70 PV autoship order or generate 100 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least three retail customers and/or affiliates (min two retail customers), generate 240 PV (min 170 PV from your own order/referral/recruitment volume), and generate 2000 GV
  5. Star 4K – maintain a 70 PV autoship order or generate 200 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least three retail customers and/or affiliates (min two retail customers), generate 340 PV (min 270 PV from your own order/referral/recruitment volume), and generate 4000 GV
  6. Star 8K – maintain a 70 PV autoship order or generate 300 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least five retail customers and/or affiliates (min three retail customers), generate 600 PV (min 500 PV from your own order/referral/recruitment volume), and generate 8000 GV
  7. Elite 12K – maintain a 100 PV autoship order or generate 300 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least five retail customers and/or affiliates (min three retail customers), generate 600 PV (min 500 PV from your own order/referral/recruitment volume), and generate 12,000 GV
  8. Elite 24K – maintain a 100 PV autoship order or generate 300 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least five retail customers and/or affiliates (min three retail customers), generate 600 PV (min 500 PV from your own order/referral/recruitment volume), and generate 24,000 GV
  9. Elite 50K – maintain a 100 PV autoship order or generate 400 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least six retail customers and/or affiliates (min four retail customers), generate 700 PV (min 600 PV from your own order/referral/recruitment volume), and generate 50,000 GV (no more than 20,000 GV from any one recruitment leg)
  10. Elite 75K – maintain a 100 PV autoship order or generate 400 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least six retail customers and/or affiliates (min four retail customers), generate 700 PV (min 600 PV from your own order/referral/recruitment volume), and generate 75,000 GV (no more than 30,000 GV from any one recruitment leg)
  11. Premier 100K – maintain a 100 PV autoship order or generate 400 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least six retail customers and/or affiliates (min four retail customers), generate 700 PV (min 600 PV from your own order/referral/recruitment volume), and generate 100,000 GV (no more than 40,000 GV from any one recruitment leg)
  12. Premier 150K – maintain a 100 PV autoship order or generate 600 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least nine retail customers and/or affiliates (min six retail customers), generate 1000 PV (min 900 PV from your own order/referral/recruitment volume), and generate 150,000 GV (no more than 60,000 GV from any one recruitment leg)
  13. Premier 300K – maintain a 100 PV autoship order or generate 600 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least nine retail customers and/or affiliates (min six retail customers), generate 1000 PV (min 900 PV from your own order/referral/recruitment volume), and generate 300,000 GV (no more than 120,000 GV from any one recruitment leg)
  14. Premier 500K – maintain a 100 PV autoship order or generate 800 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least twelve retail customers and/or affiliates (min eight retail customers), generate 1300 PV (min 1200 PV from your own order/referral/recruitment volume), and generate 500,000 GV (no more than 200,000 GV from any one recruitment leg)
  15. Premier 750K – maintain a 100 PV autoship order or generate 800 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least twelve retail customers and/or affiliates (min eight retail customers), generate 1300 PV (min 1200 PV from your own order/referral/recruitment volume), and generate 750,000 GV (no more than 300,000 GV from any one recruitment leg)
  16. Presidential 1M – maintain a 100 PV autoship order or generate 1000 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least fifteen retail customers and/or affiliates (min ten retail customers), generate 1600 PV (min 1500 PV from your own order/referral/recruitment volume), and generate 1,000,000 GV (no more than 400,000 GV from any one recruitment leg)
  17. Presidential 1.5M – maintain a 100 PV autoship order or generate 1000 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least fifteen retail customers and/or affiliates (min ten retail customers), generate 1600 PV (min 1500 PV from your own order/referral/recruitment volume), and generate 1,500,000 GV (no more than 600,000 GV from any one recruitment leg)
  18. Presidential 2M – maintain a 100 PV autoship order or generate 1200 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least eighteen retail customers and/or affiliates (min twelve retail customers), generate 1900 PV (min 1800 PV from your own order/referral/recruitment volume), and generate 2,000,000 GV (no more than 800,000 GV from any one recruitment leg)
  19. Presidential 3M – maintain a 100 PV autoship order or generate 1200 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least eighteen retail customers and/or affiliates (min twelve retail customers), generate 1900 PV (min 1800 PV from your own order/referral/recruitment volume), and generate 3,000,000 GV (no more than 1,200,000 GV from any one recruitment leg)
  20. Presidential 5M – maintain a 100 PV autoship order or generate 1400 PV in retail customer order volume, generate another 100 PV in retail customer order volume if qualifying with retail customer order volume, refer/recruit at least twenty-two retail customers and/or affiliates (min fourteen retail customers), generate 2300 PV (min 2200 PV from your own order/referral/recruitment volume), and generate 5,000,000 GV (no more than 2,000,000 GV from any one recruitment leg)

PV stands for “Personal Volume”. PV is generated by retail customer orders, personally recruited affiliate orders and a DynaMaxx affiliate’s own orders.

GV stands for “Group Volume”. GV is PV generated by a DynaMaxx affiliate and their downline.

Additional note:

  • for each rank, requirements must be met weekly over a rolling five week period
  • a maximum 100 PV from an affiliate’s own orders can count towards GV
  • required recruited affiliates and/or referred retail customers must have placed an order over the past five weeks

Retail Commissions

DynaMaxx affiliates receive commissions on the sale of products to retail customers.

Retail commissions are paid as the difference between the retail and wholesale price of products ordered.

Recruitment Commissions

DynaMaxx affiliates earn a commission on recruitment of an affiliate who signs up with a DynaMaxx Pak.

DynaMaxx pays recruitment commissions as a “Pak Bonus”. The Pak Bonus is paid out after three Pak affiliates are recruited, and then on every Pak affiliate recruited thereafter.

  • recruitment of a Starter Pak affiliate pays $75 within an affiliate’s first 30 days and then $50
  • recruitment of a Leadership Pak affiliate pays $150 within an affiliate’s first 30 days and then $100
  • recruitment of a Co-founder Pak affiliate pays $250 within an affiliate’s first 30 days and then $150
  • recruitment of a Founder Pak affiliate pays $400 within an affiliate’s first 30 days and then $250

Residual Commissions

DynaMaxx’s residual commissions are paid weekly based on rank:

  • qualify at Star and receive $25 a week
  • qualify at Star 1K and receive $62.50 a week
  • qualify at Star 2K and receive $125 a week
  • qualify at Star 4K and receive $250 a week
  • qualify at Star 8K and receive $375 a week
  • qualify at Elite 12K and receive $500 a week
  • qualify at Elite 24K and receive $750 a week
  • qualify at Elite 50K and receive $1250 a week
  • qualify at Elite 75K and receive $1875 a week
  • qualify at Premier 100K and receive $2500 a week
  • qualify at Premier 150K and receive $3750 a week
  • qualify at Premier 300K and receive $7500 a week
  • qualify at Premier 500K and receive $12,500 a week
  • qualify at Premier 750K and receive $18,750 a week
  • qualify at Presidential 1M and receive $25,000 a week
  • qualify at Presidential 1.5M and receive $37,500 a week
  • qualify at Presidential 2M and receive $50,000 a week
  • qualify at Presidential 3M and receive $75,000 a week
  • qualify at Presidential 5M and receive $125,000 a week

Car Bonus

DynaMaxx’s Car Bonus is a monthly payment toward “the lease or purchase of an approved luxury car.”

Cars must not be more than three years old at the time of purchase or lease.

Members must provide lease or purchase documents and a photo of themselves with the car within 30 days of lease or purchase.

DynaMaxx’s Car Bonus is available to Elite 12K and higher ranked affiliates:

  • Elite 12K ranked affiliates receive $50 a month
  • Elite 24K ranked affiliates receive $75 a month
  • Elite 50K ranked affiliates receive $100 a month
  • Elite 75K ranked affiliates receive $125 a month
  • Premier 100K ranked affiliates receive $150 a month
  • Premier 150K ranked affiliates receive $175 a month
  • Premier 300K ranked affiliates receive $200 a month
  • Premier 500K ranked affiliates receive $250 a month
  • Premier 750K ranked affiliates receive $300 a month
  • Presidential 1M ranked affiliates receive $350 a month
  • Presidential 1.5M ranked affiliates receive $400 a month
  • Presidential 2M ranked affiliates receive $450 a month
  • Presidential 3M ranked affiliates receive $500 a month
  • Presidential 5M ranked affiliates receive $625 a month

Joining Dynamaxx

Basic Dynamaxx affiliate membership is $99.

Newly recruited DynaMaxx affiliates can also sign up with a DynaMaxx Pak:

  • Starter Pak – $250
  • Leadership Pak – $500
  • Co-founder Pak – $1000
  • Founder Pak – $2500

The more spent on a Pak bundle the more DynaMaxx products are included.

DynaMaxx Conclusion

Dynamaxx being a fifteen year old MLM company shows.

First off we have “faceless corporation syndrome”. DynaMaxx’s website is devoid of leadership details and this is never a good look for an MLM company.

Perhaps the best example of neglect in keeping up with the times is in DynaMaxx’s compensation plan:

Dynamaxx has twenty ranks in its compensation plan. This is mostly due to insignificant incremental increases tied to residual commission increases (often only GV increases from rank to rank).

I could let this slide but take a look again at the qualification example provided above. I had to read the qualification (and explanation footnotes) multiple times before it sunk in.

And the reason for that is Dynamaxx ramming retail volume requirements into what was clearly intended to be an autoship recruitment scheme.

Before we get into why that’s problematic, here are the two primary indicators of intent behind DynaMaxx as an MLM opportunity.

First we have DynaMaxx’s “autoship” definition:

The Autoship/Subscription/Recurring Order (AS), (SUB), (RO) program is the way Members can guarantee their monthly personal volume qualifications.

Autoship should never be considered a way to make up volume to earn commissions. Any time you see this an MLM company is basically admitting to running an autoship recruitment scheme.

The second indicator is mandatory affiliate autoship:

Active Qualified Member – A Member, who during the last five pay periods (current pay period week plus last four weeks), has placed an order for at least 70.CV.

This is buried towards the end of DynaMaxx’s compensation plan. And it also directly contradicts footnote one, which states;

Minimum Personal Volume can be met with personal purchase or with additional 100CV in Personal Customer Volume to the Rank requirements.

Clearly with mandatory affiliate autoship required, the second option is moot.

The saving grace of DynaMaxx’s compensation plan is the requirement for retail customers – both the amount of customers and sales volume.

Typically I’d applaud an MLM company focusing on retail but here it feels like a compliance afterthought. Functionally DynaMaxx affiliates will have to generate retail sales to qualify for commissions – but the company has left in (presumably) legacy pyramid aspects of its compensation plan.

The quick fix here is a revamp, focusing on retail and getting rid of all the unnecessary forced autoship recruitment. This would simply DynaMaxx’s compensation plan, possibly even allowing the company to reduce the amount of ranks (this isn’t a deal-breaker though).

As to DynaMaxx’s products, I didn’t see anything that really stood out from a marketing perspective. “Lights On” and “Lights Out” was a novel way to brand energy/sleep supplements, but otherwise DynaMaxx’s offering is generic white label made by an undisclosed third-party.

Not really something that’s readily marketable to retail customers, which could pose a problem for DynaMaxx affiliates trying to meet rank retail requirements.

Taken as a whole DynaMaxx’s compensation plan does meet the compliance bar but it’s done in a messy way. There’s plenty of room for improvement here.