Catly fails to provide ownership or executive information on its website.

In fact as I write this, Catly’s homepage is nothing more than a sign up/sign in form. An MLM company hiding everything about itself is an instant red-flag.

Catly’s website domain (“”), was privately registered on March 2nd, 2023.

With a big of rigging around I was able to access Catly’s whitepaper. While there is a “Team and Advisors” section of the whitepaper, no actual information about who’s behind Catly is provided.

In the source-code of Catly’s whitepaper we find Chinese:

While not definitive, this suggests whoever is running Catly has ties to China, Singapore and/or Malaysia.

Of note is there seems to be some manipulation going on with Catly’s recorded website traffic.

SimilarWeb tracked just 89,200 visits to Catly’s website in April 2023. This jumped to a whopping 6.8 million in May and even higher to 9.8 million in June.

This is highly unusual for a new web property and suggests artificial traffic was used.

Nonetheless, as of June 2023 SimilarWeb tracked top sources of traffic to Catly’s website as Russia (24%), Ukraine (15%0 and Indonesia (11%).

The Central Bank of Russia is pretty quick to issue securities fraud warnings for scams targeting Russia. If ~2.5 million visits to Catly’s website originated from Russia last month, it’d probably have appeared on their radar.

This reaffirms Catly is likely manipulating its website traffic data.

It also introduces the possibility of Russian scammers running Catly, having engaged Chinese developers to put together its site.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Catly’s Products

Catly has no retailable products or services.

Affiliates are only able to market Catly affiliate membership itself.

Catly’s Compensation Plan

Catly affiliates invest tether for for CATLY tokens. Pricing isn’t provided but one marketing example I saw equated 1 USDT to 250 CATLY.

Once invested in, CATLY is parked with the company on the promise of a daily 3% ROI (staking).

Catly’s “staking” investment plan runs for 15 days, during which staked CATLY is locked.

Over the 15 days the daily ROI can be cashed out. After 15 days the original CATLY investment amount is unlocked.

Catly pays referral commissions via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Catly caps referral commissions down ten unilevel team levels.

Referral commissions are paid as a percentage of tether deposited in across these ten levels as follows:

  • level 1 (personally recruited affiliates) – 3.5%
  • level 2 – 1.8%
  • level 3 – 1.6%
  • level 4 – 1.4%
  • level 5 – 1.2%
  • level 6 – 1%
  • level 7 – 0.8%
  • level 8 – 0.4%
  • level 9 – 0.2%
  • level 10 – 0.1%

Joining Catly

Catly affiliate membership is free.

Full participation in the attached income opportunity requires investment in CATLY tokens.

Catly solicits investment in tether.

Catly Conclusion

Catly is a simple “staking” model Ponzi scheme, built around its CATLY token.

CATLY is a BEP-20 token, created on the Binance Smart Chain. BEP-20 tokens can be created in a few minutes at little to no cost.

New investors deposit tether for CATLY. CATLY is then fed into Catly’s staking investment scheme, which generates more CATLY.

The goal is to cash out other people’s tether, making CATLY a Ponzi scheme.

At a minimum Catly provides no evidence it has registered its investment scheme with financial regulators.

Instead Catly offers up this nonsense;

Compliance Requirements

CATLY will adhere to local laws and regulations and maintain close cooperation with regulatory authorities. We have obtained the US MSB (Money Services Business) license and US Foundation license to ensure platform compliance and mitigate potential fraud and money laundering activities.

“US MSB” appears to refer to FINCEN. No idea what a “US Foundation license is”.

Regardless, these are not financial regulatory registrations. For the purpose of MLM due-diligence, FINCEN registration is meaningless.

As with all MLM Ponzi schemes, once affiliate recruitment dries up so too will new investment.

This will starve CATLY of ROI revenue, eventually prompting a collapse.

Currently, CATLY is worthless outside of Catly itself. When the time comes, Catly plans to exit-scam by dumping CATLY on dodgy exchanges.

Once 70% of the $CATLY tokens are minted, our focus will shift towards seeking listings on reputable cryptocurrency exchanges.

Realistically at 3% a day, it’s more likely Catly will just exit-scam by disappearing.

Either way the math behind Ponzi schemes guarantees that when they inevitably collapse, the majority of participants lose money.


Update 19th August 2023 – Catly has collapsed.