Builderall Review: Website builder with digital marketing platform
Builderall operates in the marketing tools MLM niche.
Builderall’s website domain (“builderall.com”) was first registered in 2016. The domain registration was last updated in October 2018.
Despite not existing until 2016, Builderall states on its website that ‘the Builderall platform project started in 2011‘.
I’m not sure where they’re getting the 2011 start year from.
The company Builderall appears to be run through, eBusiness4us Inc.
was founded in the USA in 2008 by the Brazilian entrepreneur Erick Salgado.
According to his LinkedIn profile,
in 2005, Erick Salgado created the first virtual mini-franchises system, which provided small entrepreneurs with a real possibility to enter the Internet business industry with a solid and profitable business system.
Salgador cites both 2004 and 2010 as launch dates for OMB100 in Brazil.
Through OMB100, Salgado continued to offer internet marketing services.
Starting 2016, OMB100 appears to have been renamed Builderall. Since then the company has operated under the Builderall brand.
On his Facebook page Salgado reveals he’s from Brazil but now lives in Orlando, Florida.
Read on for a full review of the Builderall MLM opportunity.
Builderall markets two retail memberships; Essential for $29.90 a month and Premium for $69.90 a month.
Both memberships provide access to Builderall’s various online marketing services, with the Essential providing a fraction of what’s available through Premium.
Builderall’s Essential membership provides access to:
- a drag and drop site builder
- 10,000 leads (unspecified)
- a checkout application
- affiliate system (includes MLM compensation creation) and
- various hosting services
Premium membership adds
- a funnel builder
- “email marketing workflow”
- webinar and streaming platform
- installation of various free marketing tools
- an iOS and Android app builder
- chat and site bots
- an e-$29.90 learning platform
- autopost management
- additional web design tools and
- access to the “Builderall Business Community”
Builderall’s Compensation Plan
Builderall’s compensation plan revolves around the sale and purchase of the company’s memberships.
Sales and purchases of Builderall memberships are tracked via points:
- sell a Builderall membership to a retail customer (non-affiliate) or personally recruited affiliate = 29 points for an Essential membership and 69 points for a Premium membership
- purchase a Builderall membership as an affiliate = 87 points for an Essential membership and 207 points for a Premium membership
Points are valid for thirty days and generated monthly on recurring membership fee payments.
Builderall Affiliate Ranks
There are three affiliate ranks within Builderall’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- F1 – generate and maintain 180 points
- F2 – generate and maintain 347 points
- F3 – generate and maintain 485 points
For an explanation of points, refer to the compensation introduction above.
Retail and Recruitment Commissions
Builderall pays a 100% commission on the first membership payment by a personally enrolled retail customer or recruited affiliate.
Although not explicitly clarified, I’m taking this to mean $29.90 on an Essential membership sale and $69.90 on a Premium sale.
A residual $8 is paid on monthly Essential membership payments. Premium memberships pay a residual $20 a month.
The Retention Bonus is paid on Premium membership fees every third recurring month.
That is every three months a retail customer or recruited affiliate pays their Premium membership, the Retention Bonus is paid out.
- recurring Essential membership fees pay a $6 Retention Bonus
- recurring Premium membership fees pay a $15 Retention Bonus
Note that due to the 100% commission paid on the first month, recurring monthly payments are counted from the second month.
I.e. the first Retention Bonus is paid on effectively the fourth membership payment.
Builderall pays residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Builderall caps payable unilevel commissions at three.
Residual commissions are generated when membership fees are paid across these three levels as follows:
- F1 ranked affiliates earn $2 on levels 1 and 2 for Essential membership payments and $5 on levels 1 and 2 for Premium payments
- F2 ranked affiliates earn $3 on level 1 and $2 on level 2 for Essential membership payments, and $8 on level 1 and $7 on level 2 for Premium payments
- F3 ranked affiliates earn $3 on levels 1 to 3 for Essential membership payments and $8 on levels 1 to 3 for Premium payments
For every 690 points generated each month by an affiliate, Builderall rewards them with a $50 Car Bonus.
The Car Bonus stacks based on total points generated each month.
Builderall affiliate membership is $50 annually.
As with all MLM marketing tool opportunities, the danger with Builderall lies in the majority of membership payments coming from affiliates.
The company does separate affiliates from retail customers with a $50 annual fee, but that doesn’t eliminate the possibility of signing up and getting paid primarily on recruited affiliate membership fees.
To be clear the $50 annual fee is non-commissionable. However if the majority of Builderall’s revenue is membership fees from affiliates, the company would still be operating as a pyramid scheme.
Builderall’s retail viability comes down to demand for their memberships. The company is clearly targeting customers who want a relatively strong all-in-one solution.
At the core of that solution is the website builder and hosting – with various add-ons available to flesh out the cost.
The internet marketing tool niche is highly competitive. And while I can’t speak to Builderall’s website builder user experience, presumably it’s the same platform the company’s own website is built on.
When reviewing Builderall, I noticed their website has a responsiveness problem.
When you load a page on Builderall’s website, it loads widest and then the very last thing it does is resize for the screen.
On some pages this took upwards of ten seconds, leaving me with a non-functioning website until it resized itself.
And once a page has loaded, if you change the size of the window (resize via snapping etc.), the page doesn’t adjust.
Sometimes it’d work but on other pages it was really flaky – take for example the “affiliate” section of the website:
What arguably makes this worse is Builderall boasts about having
spent more than seven years and thousands of hours on programming, to create the most complete and easy-to-use professional website and page builder.
In 2019 responsiveness is basic functionality I’d expect from any website, much the less a company selling internet marketing tools that include a website builder.
Having not used any of the other tools, I can’t say this is reflective of any of Builderall’s other offerings. What I do know is in such a highly competitive niche, if you’re going to be charging $69.99 a month you literally can’t afford to have these sorts of basic issues.
Builderall’s compensation plan is pretty basic, and unfortunately lends itself to chain recruitment. This ties into affiliates being the primary membership purchases.
This goes unfortunately hand in hand with marketing suites, wherein the attached suite simply becomes a tool to promote the business. That business being affiliate membership plus access to the marketing suite.
Not a problem with healthy retail but that’s more than often not the case.
Builderall could easily address this by making an affiliate’s own purchases not count towards rank point requirements. That way there’s absolutely no question as to why affiliates are purchasing access to the marketing suite.
The cynic in me would point out that the reason affiliate membership purchases are counted at triple the rate of retail customers, is so affiliates can self-qualify for commissions with a Premium membership.
The good news is ascertaining whether or not your potential upline is running their Builderall business as a pyramid scheme is pretty straight forward.
Just ask them how many retail memberships they’ve sold and which type. You want to see either one Premium membership to match their own, or at least three Essential memberships.
Anything less than that, and if they’re trying to recruit you into Builderall – then there’s a problem.
Getting back to what’s on offer, it’s probably a good idea to go through Builderall’s services and see which of them you’re actually likely to use.
Then run a few searches and see what the pricing of any similar services offered are.
One last thing is Builderall’s “Buy you Business Guarantee!”
We Buy your Business Guarantee!
Builderall’s Leveraged Affiliate Program is a legitimate business. You can start it today, build it, and sell it!
Once you have your own solid business with hundreds of customers and other business owners leveraging your earnings, you can either sell it to another entrepreneur, or Builderall will buy it back from you.
We ensure that we’ll buy your business at a fair price based on revenue and number of users, or customer acquisition value.
Not sure why you’d want to sell a thriving business but um, I guess the option is there if you really want it. No idea how accurate that “fair price” claim is though.
Approach with caution.