Builderall Review: Website builder with digital marketing platform
Builderall operates in the marketing tools MLM niche.
Builderall’s website domain (“builderall.com”) was first registered in 2016. The domain registration was last updated in October 2018.
Despite not existing until 2016, Builderall states on its website that ‘the Builderall platform project started in 2011‘.
I’m not sure where they’re getting the 2011 start year from.
The company Builderall appears to be run through, eBusiness4us Inc.
was founded in the USA in 2008 by the Brazilian entrepreneur Erick Salgado.
According to his LinkedIn profile,
in 2005, Erick Salgado created the first virtual mini-franchises system, which provided small entrepreneurs with a real possibility to enter the Internet business industry with a solid and profitable business system.
Salgador cites both 2004 and 2010 as launch dates for OMB100 in Brazil.
Through OMB100, Salgado continued to offer internet marketing services.
Starting 2016, OMB100 appears to have been renamed Builderall. Since then the company has operated under the Builderall brand.
On his Facebook page Salgado reveals he’s from Brazil but now lives in Orlando, Florida.
Read on for a full review of the Builderall MLM opportunity.
Builderall’s Products
Builderall markets two retail memberships; Essential for $29.90 a month and Premium for $69.90 a month.
Both memberships provide access to Builderall’s various online marketing services, with the Essential providing a fraction of what’s available through Premium.
Builderall’s Essential membership provides access to:
- a drag and drop site builder
- 10,000 leads (unspecified)
- a checkout application
- affiliate system (includes MLM compensation creation) and
- various hosting services
Premium membership adds
- a funnel builder
- “email marketing workflow”
- webinar and streaming platform
- installation of various free marketing tools
- an iOS and Android app builder
- chat and site bots
- an e-$29.90 learning platform
- messaging
- autopost management
- additional web design tools and
- access to the “Builderall Business Community”
Builderall’s Compensation Plan
Builderall’s compensation plan revolves around the sale and purchase of the company’s memberships.
Sales and purchases of Builderall memberships are tracked via points:
- sell a Builderall membership to a retail customer (non-affiliate) or personally recruited affiliate = 29 points for an Essential membership and 69 points for a Premium membership
- purchase a Builderall membership as an affiliate = 87 points for an Essential membership and 207 points for a Premium membership
Points are valid for thirty days and generated monthly on recurring membership fee payments.
Builderall Affiliate Ranks
There are three affiliate ranks within Builderall’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- F1 – generate and maintain 180 points
- F2 – generate and maintain 347 points
- F3 – generate and maintain 485 points
For an explanation of points, refer to the compensation introduction above.
Retail and Recruitment Commissions
Builderall pays a 100% commission on the first membership payment by a personally enrolled retail customer or recruited affiliate.
Although not explicitly clarified, I’m taking this to mean $29.90 on an Essential membership sale and $69.90 on a Premium sale.
A residual $8 is paid on monthly Essential membership payments. Premium memberships pay a residual $20 a month.
Retention Bonus
The Retention Bonus is paid on Premium membership fees every third recurring month.
That is every three months a retail customer or recruited affiliate pays their Premium membership, the Retention Bonus is paid out.
- recurring Essential membership fees pay a $6 Retention Bonus
- recurring Premium membership fees pay a $15 Retention Bonus
Note that due to the 100% commission paid on the first month, recurring monthly payments are counted from the second month.
I.e. the first Retention Bonus is paid on effectively the fourth membership payment.
Residual Commissions
Builderall pays residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Builderall caps payable unilevel commissions at three.
Residual commissions are generated when membership fees are paid across these three levels as follows:
- F1 ranked affiliates earn $2 on levels 1 and 2 for Essential membership payments and $5 on levels 1 and 2 for Premium payments
- F2 ranked affiliates earn $3 on level 1 and $2 on level 2 for Essential membership payments, and $8 on level 1 and $7 on level 2 for Premium payments
- F3 ranked affiliates earn $3 on levels 1 to 3 for Essential membership payments and $8 on levels 1 to 3 for Premium payments
Car Bonus
For every 690 points generated each month by an affiliate, Builderall rewards them with a $50 Car Bonus.
The Car Bonus stacks based on total points generated each month.
Joining Builderall
Builderall affiliate membership is $50 annually.
Conclusion
As with all MLM marketing tool opportunities, the danger with Builderall lies in the majority of membership payments coming from affiliates.
The company does separate affiliates from retail customers with a $50 annual fee, but that doesn’t eliminate the possibility of signing up and getting paid primarily on recruited affiliate membership fees.
To be clear the $50 annual fee is non-commissionable. However if the majority of Builderall’s revenue is membership fees from affiliates, the company would still be operating as a pyramid scheme.
Builderall’s retail viability comes down to demand for their memberships. The company is clearly targeting customers who want a relatively strong all-in-one solution.
At the core of that solution is the website builder and hosting – with various add-ons available to flesh out the cost.
The internet marketing tool niche is highly competitive. And while I can’t speak to Builderall’s website builder user experience, presumably it’s the same platform the company’s own website is built on.
When reviewing Builderall, I noticed their website has a responsiveness problem.
When you load a page on Builderall’s website, it loads widest and then the very last thing it does is resize for the screen.
On some pages this took upwards of ten seconds, leaving me with a non-functioning website until it resized itself.
And once a page has loaded, if you change the size of the window (resize via snapping etc.), the page doesn’t adjust.
Sometimes it’d work but on other pages it was really flaky – take for example the “affiliate” section of the website:
What arguably makes this worse is Builderall boasts about having
spent more than seven years and thousands of hours on programming, to create the most complete and easy-to-use professional website and page builder.
In 2019 responsiveness is basic functionality I’d expect from any website, much the less a company selling internet marketing tools that include a website builder.
Having not used any of the other tools, I can’t say this is reflective of any of Builderall’s other offerings. What I do know is in such a highly competitive niche, if you’re going to be charging $69.99 a month you literally can’t afford to have these sorts of basic issues.
Builderall’s compensation plan is pretty basic, and unfortunately lends itself to chain recruitment. This ties into affiliates being the primary membership purchases.
This goes unfortunately hand in hand with marketing suites, wherein the attached suite simply becomes a tool to promote the business. That business being affiliate membership plus access to the marketing suite.
Not a problem with healthy retail but that’s more than often not the case.
Builderall could easily address this by making an affiliate’s own purchases not count towards rank point requirements. That way there’s absolutely no question as to why affiliates are purchasing access to the marketing suite.
The cynic in me would point out that the reason affiliate membership purchases are counted at triple the rate of retail customers, is so affiliates can self-qualify for commissions with a Premium membership.
The good news is ascertaining whether or not your potential upline is running their Builderall business as a pyramid scheme is pretty straight forward.
Just ask them how many retail memberships they’ve sold and which type. You want to see either one Premium membership to match their own, or at least three Essential memberships.
Anything less than that, and if they’re trying to recruit you into Builderall – then there’s a problem.
Getting back to what’s on offer, it’s probably a good idea to go through Builderall’s services and see which of them you’re actually likely to use.
Then run a few searches and see what the pricing of any similar services offered are.
One last thing is Builderall’s “Buy you Business Guarantee!”
We Buy your Business Guarantee!
Builderall’s Leveraged Affiliate Program is a legitimate business. You can start it today, build it, and sell it!
Once you have your own solid business with hundreds of customers and other business owners leveraging your earnings, you can either sell it to another entrepreneur, or Builderall will buy it back from you.
We ensure that we’ll buy your business at a fair price based on revenue and number of users, or customer acquisition value.
Not sure why you’d want to sell a thriving business but um, I guess the option is there if you really want it. No idea how accurate that “fair price” claim is though.
Approach with caution.
Update 30th December 2019 – Following on from Erick Salgado’s response to our review, I’ll address the points he raised.
After seeing your review we realized that we could do better on our biz opp for affiliates, after all we are a 10 years old company with a lot of reputation and we don’t want to take the chance of look like a scheme, so we hired a specialist Lawyer and Business consultant and we fixed our affiliate compensation plan.
Unless I’m missing something, all that changed is F1-F3 ranks got renamed to Silver, Gold and Platinum.
I can’t see any other compensation plan changes on Builderall’s website.
Now we just launched our new responsive website builder with one of the best performance you can find, loading huge websites in less than 1 second (check the performance of the home page on builderall.com), we also launched our Webinar tool that allows users to create evergreen webinars, also we released the CRM tool and the Whatsapp funnel builder tool.
I can confirm BuilderAll’s homepage doesn’t have scroll-bar issues now and text resizes accordingly.
When I visited the affiliate section of Builderall’s website, which is important because that’s where the screenshot in our original review was taken, the same issue persists.
Websites built with BuilderAll also still exhibit this behavior.
And since right now we actually have 90% of our base as customers, just customers (only 10% of our base are affiliates) we focus a lot more on the product and we are getting a lot of progress on it.
This is great news but I have no way of verifying it. I find it strange that retail would be so successful with a website builder missing basic functionality.
In conclusion, Builderall renamed its affiliate ranks, apparently has significant retail sales and… that’s it.
I would like to invite you to do a new review over builderall, since your review is so important and relevant.
Not really sure why Erick thought I needed to publish a new review.
Builderall is NOT WordPress and it offers a Mobile Website Builder, so your example of responsive is not accurate.
Responsive websites do NOT give you the control that the Pixel Perfect Builder. Your info is not complete.
Grabbing the left slider is a neat trick for WordPress, but it does not work for HTML 5 builders. Sadly you probably don’t understand anything but WordPress. lol so sad….
Nobody said it was?
What are you talking about? Responsiveness is CSS based and can be added to any website with styling. And it’s not just for mobile either.
I know this because I did BehindMLM’s responsiveness from scratch a few years ago.
Again, what are you talking about? I didn’t open Builderall’s website in WordPress, I opened it in a regular browser.
The company’s broken-ass website design left me with half the webpage offscreen and no way to scroll across.
That’s got nothing to do with WordPress or HTML 5 builders chief, it’s a poor user experience (that you’re paying $69.99 a month for).
Hopefully you’re not reflective of Builderall’s target market. Might have to adjust it down to “smug clueless morons” otherwise.
Dave Sharpe is fake!
Hi There…
I have to agree with you, Oz.
We (My wife and I) have been full time online since 2001. Fairly knowledgeable..started as Ebay Powersellers in 2001 (our own wood products) then morphed out of Ebay to our own HTML Ecom sites, (Ecommerce wasn’t even a word back then!), first hand coded in HTML, line by line, then life got easier with Macromedia Dreamweaver (later purchased by Adobe). WordPress and WooCommerce came along later and ROCKED our world!
We are open minded and always looking to try new tools as they come along, and tried Builderall about two years ago… bought the premium package… ABSOLUTE JUNK!
NOTHING worked….hung in there for a few months, didn’t get better, couldn’t use or trust anything to work, so cancelled.
Have heard that things haven’t improved at all…. Also, didn’t like having to host everything I built on their very proprietary platform. (That said, I AM being kind of a hypocrite here, because we currently have an Etsy store that does 25k to 30k monthly… hosted on Etsy’s “very proprietary platform!)
Review updated to address claims made by Erick Salgado.
Having only very basic experience with wordpress I signed up for Builderall when it was 49 a month for full access.
I was excited to be able to design a website by dragging and dropping elements. It felt easy, compared to wordpress which has a bit of a learning curve.
Ugh, it turned out to be a complete piece of shit. And I would venture to say, the Builderall team know nothing about wordpress.
All the crap they spewed to keep me there (bashing wordpress) is ALL WRONG!
There were two things that caused me to dump this crappy platform:
1. Nothing stayed where I put it. Everything was sliding around constantly, so I was logging in almost daily to fix the design.
2. Their big sell is everything in one place. Great, I love having access to stock photos. Then I realized they are ALL from FREE stock photo sites! I’m paying a premium for FREE stock photos I can get anywhere??
3. They really push the idea that you can design for mobile devices. Well sure, you get another screen where you have to completely reconfigure all the elements that have been thrown in there in a pile. So you have double the work.
Oh wait that was three reasons I dumped Builderall….
I have one more.
4. They say they are not a pyramid scheme, but the majority of poeple I encountered that were part ot he Builderall team were just there to sell memberships and make a commision, period.
They were using the platform to create a sales funnel to sell Builderall. Not sure how that is NOT a pyramid scheme.
I had someone above me making commision from my dues, and that perosn would make a cut of the dues from everyone I signed up.
Complete crap.
Oz wrote in August 2019:
Another company is currently mentioned on builderall.com:
Of course, there is no mention on the website of where this “company” is based, who the CEO is, and so on. A telephone number is also not mentioned.
postimg.cc/0MVBqf5j
builderall.com/about-us
But I found a website cloud-builders.com that doesn’t mention a company name, but has an address and phone number in Tampa, Florida.
postimg.cc/67hGzvPc
The domain cloud-builders.com was privately registered on November 6, 2013 and updated on November 7, 2023. The domain registration contained an address and phone number in Tempe (Arizona) at the time.
postimg.cc/gw6ZR0Fc
The website cloud-builders.com has only 1.1K visitors per month, 100% from the United States.
postimg.cc/qN4bj9Md
Remarkably, builderall.com still had 716.3K visitors in August 2024. I am not surprised that Brazil tops the list of countries with 34.15%. It is followed by Colombia with 13.54%, the United States with 13.41%, Mexico with 9.08% and Peru with 6.76%.
postimg.cc/qgtLR0jj
In connection with another website – builderall.com.br – the following names were mentioned: Sergio Tadeu Martinho and Rosa Maria Salgado. Is that Erick Salgado’s wife?
postimg.cc/9D2tJ9Vn
Currently builderall.com.br redirects to br.builderall.com.
A list of websites that contain the term builderall:
postimg.cc/k6SB0jvF
I have not yet checked which of these websites still exist. I became aware of Builderall because a German serial scammer recommends it on his website and on YouTube. Details on this will follow later.