Anahera Review: 10 EUR a month chain-recruitment

There is no information on the Anahera website indicating who owns or runs the business.

The Anahera website domain (“anahera.info”) was registered on the 30th of November 2015, with Daniele Penna listed as the owner. An address in Sihanoukville, Cambodia is also provided.

Daniele Penna is also the listed owner for the defunct domain “danielepenna.com”. The domain registration for this second domain attached Penna to an address in Ciampino, a  province of Rome, Lazio, Italy.

Anahera appears to exist in Cambodia in name only, with Italy far more likely where the company is being operated out of.

This coincides with Italian and English presented as the only language options on the Anahera website, as well as Alexa estimating that 84.4% of all traffic to the Anahera website domain originates out of Italy.

On his Facebook page, Daniele Penna describes himself as ‘a researcher, writer, trainer and traveler.‘

The earliest involvement of Penna in the MLM industry I was able to find, is a forum post dated May, 1997. In it, Penna claims to be the President of the Italian Network Marketing Association.

I tried to obtain recent information about this association but it doesn’t appear to exist anymore.

On his YouTube channel, Penna markets Anahera as a “community game”.

Penna’s YouTube channel is fairly active, containing a mixture of internet marketing and lifestyle videos.

No video other than a few on Anahera ties Penna to any particular MLM opportunity (the channel goes back four years).

Penna’s LinkedIn profile goes back as far as 2010, citing him as the author of the book Sveglia (“Wake Up”) in 2010. He is also credited as the CEO of something called the “Quantum Jump Free Knowledge Project”.

Despite mentioning his involvement in “the field of Network Marketing for several years”, I was unable to verify Penna’s joining or running of an MLM company.

It should be noted that, despite my best efforts, this might be due to language-barriers (Italian).

Read on for a full review of the Anahera MLM opportunity.

The Anahera Product Line

Anahera has no retailable products or services, with affiliates only able to market Anahera affiliate membership itself.

Anahera affiliate membership provides access to a library of content purportedly authored by Daniele Perra.

The Anahera Compensation Plan

The Anahera compensation plan sees affiliates pay a minimum €10 EUR a month.

Commissions are paid out via a unilevel compensation structure when they recruit other affiliates who do the same.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level ):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Anahera cap payable unilevel levels at eight, with commissions paid out as a percentage of fees paid by affiliates in the unilevel team as follows:

• level 1 (personally recruited affiliates) – 20%
• level 2 – 7%
• level 3 – 6%
• level 4 – 5%
• level 5 – 4%
• level 6 – 3%
• level 7 – 2%
• level 8 – 1%

Joining Anahera

Affiliate membership with Anahera starts at €10 EUR a month.

Free membership is also available (with limited content access), however it is unclear whether free affiliates are able to participate in the Anahera MLM opportunity.

Conclusion

If his YouTube channel is anything to go by, over the years it seems Daniele Perra has amassed a sizeable repository of internet marketing training.

This content, attached to a recruitment-driven compensation plan, is pretty much the core of the Anahera MLM opportunity.

Unfortunately retail doesn’t seem to be a component of the business, meaning affiliates are only paid to recruit new affiliates.

This constitutes chain-recruitment which, in its current state, identifies Anahera as a pyramid scheme.

With an MLM history dating back to at least 1997, Daniele Perra should know that the sale of a product or service to retail customers is an integral part of any MLM income opportunity.

It’s exclusion from Anahera is thus a mystery. And one would certainly hope this isn’t reflective of Perra’s internet marketing training.

One thing I will point out is that Anahera is currently in prelaunch, with a scheduled launch penciled in for October.

Between now and then there is time to implement retail. However if it’s not widely adopted and affiliates are still the majority of monthly subscribers, chain-recruitment will remain an issue.

If retail isn’t implemented, once affiliate recruitment slows down, Anahera will collapse.

At that point anyone who hasn’t recouped more than they’ve paid in monthly fees, loses out.