AlfaDesigner Review: Custom tailored menswear
There is no information on the AlfaDesigner website indicating who owns or runs the business.
The AlfaDesigner website domain (“alfadesigner.com”) was registered on the 25th of April 2014, however the domain registration is set to private.
Further research reveals AlfaDesigner market mens wear from Alfa Worldwide (wasn’t too hard to put that together). Alfa Worldwide was co-founded by Boris Kodjoe and operates from a different URL (“worldofalfa.com”) to that of AlfaDesigner.
There’s no information on the Alfa Worldwide website revealing who Kodjoe’s fellow co-founders are. The domain registration for Alfa Worldwide is also set to private.
The AlfaDesigner Terms and Conditions does shed some light on the relationship between the two companies but fails to go into any specifics.
Alfa Distribution & Marketing LLC. (hereafter referred to as “Alfa D&M”) is hired by Alfa Worldwide Ltd. (hereafter referred to as “Alfa”) to manage operations of Alfa’s network distribution structure.
Records reveal Alfa Distribution & Marketing LLC was registered in Delaware in 2011, but who owns and operates the company remains a mystery.
As always, if a MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
The AlfaDesigner Product Line
AlfaDesigner market Alfa Worldwide’s range of clothing, mostly targeted at men.
Exquisitely handcrafted by our master tailors with great attention to detail, our custom-tailored products are a solid foundation for a classic yet modern wardrobe.
With a large variety of individual design options, and an array of high quality fabrics from which to choose, Alfa clothing makes your customers stand out from the crowd and communicates their individual style to the world.
Alfa Worldwide’s lines includes custom-tailored shirts ($45 to $99, mens and womens), suits ($235 to $415), jackets ($180 to $240), vests ($125 to $165), jeans ($89) and ties ($20 to $40).
The AlfaDesigner Compensation Plan
The AlfaDesigner compensation plan revolves around affiliates selling Alfa Worldwide’s range of clothing to retail customers.
Residual commissions are offered via a 5 level deep unilevel compensation structure.
In order to qualify for commissions, all AlfaDesigner affiliates must generate at least $200 a month in sales via their replicated website.
These sales can either be retail sales to customers or an affiliate’s own purchases through their website.
Retail Commissions in AlfaDesigner are paid out on the sale of clothing to retail customers as follows (retail pricing in brackets):
- The white Alfa ($45) – $10
- The color Alfa ($59) – $12
- The Executive ($75) – $15
- The Presitge ($89) – $22
- The Legacy ($99) – $30
- the Navy ($235) – $50
- solid colors ($275) – $70
- patterns and stripes ($325) – $100
- the Navy ($335) – $70
- solid colors ($375) – $85
- patterns and stripes ($415) – $100
- the Navy ($180) – $36
- solid colors ($210) – $48
- patterns and stripes ($240) – $60
- the Navy ($90) – $18
- solid colors ($100) – $22
- patterns and stripes ($110) – $26
- the Navy ($125) – $25
- solid colors ($145) – $30
- patterns and stripes ($165) – $35
- all fabrics ($89) – $20
- black tie ($20) – $5
- solid colors ($30) – $7.50
- patterns ($40) – $10
Residual commissions in AlfaDesigner are paid out using a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any affiliates on level 1 go on to recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team. If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
AlfaDesigner cap payable unilevel levels at five, with how much of a percentage in residual commissions paid out determined by what level of the unilevel an affiliate falls on:
- level 1 (personal recruits) – 5%
- levels 2 to 5 – 1%
Affiliate membership with AlfaDesigner is $99 + $7.95 shipping.
Affiliate membership includes marketing materials, a measuring tape, measuring guide and fabric swatch books.
The legitimacy of AlfaDesigner lies with their affiliates attracting retail customers over self-qualifying themselves for commissions each month.
Given the readily retailable nature of their product line and the $200 monthly sales quota, it doesn’t seem very cost-effective to self-qualify each month.
That said it does appear to be possible. Removing an affiliate’s own purchase counting towards monthly qualification would instantly alleviate this issue.
Other than that, AlfaDesigner seems pretty well thought out. It was definitely something I hadn’t seen before, so props to them for trying something new and you’ve got a simple compensation plan that focuses exclusively on selling Alfa Worldwide’s clothing range.
Information on who is running the company is something I’d recommend adding to the AlfaDesigner site ASAP, as it’s important to know who is behind an MLM company before joining it.
There doesn’t appear to be any major red-flags with the opportunity, so why management aren’t upfront about who they are escapes me.
A quick check with a potential upline to make sure they’re qualifying for commissions with retail sales, and if you think you can market mostly menswear then go for it.
One thing to keep in mind though might be the lack of repeat business when compared to say consumables. If a customer likes their initial order they might order more clothing, but it’s unlikely to be a regular thing from month to month.
Something to keep in mind as marketing effort isn’t something you can initially focus on and then get slack with once you’ve got a few repeat-customers.