Zero2Pro Review: How not to launch a business
As a MLM business operating online, the sole purpose of your website should be to convey important information about your business to prospective members and customers.
At least that’s what any reputable business should have up and running at the very least before they even thought about launching.
Meanwhile over at Zero2Pro, the owner(s) have decided to provide us with a wonderful example of how not to launch a MLM business.
The Company
Zero2Pro reveal no information about who is running or owns the company on its website.
Despite having an ‘About Zero2Pro’ section on the website, it simply houses the placeholder
Describe about your company here…
Describe about your company here…
Describe about your company here…
Indicating that Zero2Pro is using some kind of script template with the admin not having bothered to set up the script properly before uploading it and launching the company.
The domain Zero2Pro.com is registered to
Best Buys and Services Global .Com Pty Ltd
Woodlands, Western Australia 6018
Australia
and lists an Administrative Contact as ‘Michael Dutton’ with the same listed address.
One can only presume that Michael Dutton is the owner and operator of Zero2Pro.
Dutton’s company Best Buys and Services Global .Com Pty Ltd has been registered in Australia since the 24th May 2006 with the ABN 76 119 856 692.
There’s also another business ‘Best Buys & Services Global Communications Pty Ltd’ which has been operating since July 2005 (ABN: 87 114 645 920). Both companies are registered under the Western Australia Postcode of 6018 so I think it’s safe to say both are owned and operated by Dutton.
Under the name ‘Mike Dutton’, Dutton has previously launched the MLM company ‘Join4adollar’ in early 2010.
Join4aDollar appears to have been some sort of $1 to join matrix based feeder program (recruitment based) to raise funds for members to join another MLM opportunity.
The Zero2Pro Product Line
Here’s how Zero2Pro describe their product(s):
Describe about your product here… Describe about your product here…
Describe about your product here… Describe about your product here…
The company’s products page does make mention of downloads, so it’s a safe bet that Zero2Pro is going to be offering some kind of digital product.
As to whether there will be any retail sales of this product or whether it will be tied into members of the company, the source code of the Zero2Pro website contains the following line,
About us, Zero2Pro – Script4Profit.com offers extremely sophisticated, full featured Multi Level Marketing / MLM scripts, HYIP, Downline Builder, Reseller & Affiliate
Script4Profit are a MLM script company that sell various scripts people can purchase and start their own MLM companies with.
The source code of Zero2Pro currently contains 5 mentions of JPG files with the name containing ‘eg_business’. EgBusiness just happens to be one of the scripts sold by Script4Profit.
EgBusiness is a complete feature script, which can be used for many kinds of online business such as Multi Level Marketing, Affiliate, Reseller, Member Get Member, Support System, Downline Builder, Force Matrix, Member Management etc..
From the sounds of it, EgBusiness appears to generate membership driven opportunities and subsequently, the chances of Zero2Pro having any products not tied into membership seem slim.
The Zero2Profit Compensation Plan
Zero2Profit use a 2×10 matrix to pay out commissions. Starting with you at the top, two legs branch out from under you and in turn two legs branch out under these two. This structure continues down 10 levels, with the first few levels looking something like this:
Zero2Pro haven’t released any specifics yet, but I have seen mention of a ‘residual income’ so it’s a safe bet that there’s going to be some kind of monthly commission offered for each member sitting in your matrix.
Whether there’s a direct recruitment commission offered or not at this stage remains unclear.
Joining Zero2Pro
Those wishing to join Zero2Pro are up for a one time $11 membership fee.
Conclusion
Michael Dutton appears to have just purchased EgBusiness, attached it to a domain and started to take in new members without even bothering to explain Zero2Pro’s business model, profits, owner details or company info.
At this stage all signs are pointing to yet another matrix based MLM opportunity that simply pays out commissions based on the amount of people recruited to the program who sit in your matrix.
At $11 a pop to join and monthly commissions being offered, I imagine it won’t be too long before there aren’t enough new members joining to cover the residual commissions owed out to existing members.
Australia has some pretty strict laws on running pyramid schemes like this, so I don’t see Zero2Pro lasting too long at all.
Update 10th January 2011 – It appears Michael Dutton has launched two similar programs around the same time, with Zero2Pro being a feeder to the more expensive ‘On2Wealth’.
The On2Wealth website runs on the same Script4Profit backend and operates in the exact same manner as Zero2Pro, except instead of a $11 membership with On2Wealth you’re looking at $35.
Like Zero2Pro, the On2Wealth website appears to have gone live prematurely and also contains template placeholders like
Describe about the business system here… Describe about the business system here…
Describe about the business system here… Describe about the business system here…
Describe about the business system here… Describe about the business system here…
where in place actual information about the company should be.
Either that, or Michael Dutton is one of the laziest MLM opportunity admins out there and doesn’t care.
This was NOT intended to be the launch of the program. It neither went live early – NOR is Michael Dutton LAZY. This has been a huge project and they hit some major delays beyond their control – so they released the sites to members to allow us to start building our teams – with the explicit instructions that it was not ready to just promote on the net without explanation.
Anyone involved – and who was paying attention – knew that the sites were being worked on and content was to be added.
It was NOT intended to be promoted on the net at this stage – without an explanation of what was going on.
The sites now ARE coming together – and you can find much of that “missing” information on the sites.
Also – it’s not $11 one-time – it’s $11 monthly – that’s how they can provide monthly commissions. The pay plan is now on the site. So you can see exactly where that $11 (or $35) is going.
Unfortunately, you have not seen all of the programmes that fall under Mike Dutton’s banner – and it appears that you havent been looking online to see what the programmes are, and how they are integrated into the overall picture. If you really want an explanation of what is going on try this:
There are 4 massive teams out there, all promoting this opportunity. Team Prosperity is just one of those, and here is the full explanation of the site:
ok, dont think I have missed out anything?
@Ber
Well it wound up being. Honestly, what else did Dutton expect when he put a completely unfinished site devoid of info and full of default templates online.
Delays in what? How do you open the site up to members and then not add content?
It’s not like the information changed or was pending if people could join Zero2Pro and participate in the compensation plan. Dutton was just being lazy.
So what was going on? What stops someone from putting up information about their opportunity but at the same time opening it up for people to join?
@Paul
Are any of Duttons programs not blatant recruitment scams?
You mention ‘promoting the opportunity’ a hell of a lot. Shouldn’t it be selling products and/or services?
All I got from your input was that Mike Dutton has created numerous recruitment scams that are inevitably going to fail.
@Paul
Have the idea been working at all? Perpetual and lasting income for all members of the team?
Or are you still trying to make the idea work?
Or are you trying to create new definitions for “perpetual”?
Most of it has been done before in other programs, and none of them have been able to continue for a very long time. “Multiple schemes” isn’t exactly a NEW idea, and neither is teambuilding.
Can you show me one of the previous “Cascading Wealth Creation System”? One of those that have been successful, and have continued to be successful for more than 2 years?
This Business started out with great intentions. But I have and as most of the top MLM builders and promoters black listed this company and anything that Michael Dutton owns or represents.
From speaking with many of my partners who have done many many hours of research concerning this company CWC, we have united in believing that this company “had” great intentions in building a massively productive and worthy business for anyone anywhere. But, because of this “Team Build” addition, it has become an amazingly worthless and quite illogical program.
The reasons are many to support this “opinion” and would take an apparently great amount of space to list them all. But, this program will never meet or come even close to having the full support of the long list of my Professional MLM, or the support of my dozens upon dozens of Professional MLM community members!
I suggest that Michael Dutton if he wants Cascading Wealth Creations to even come close to being Welcomed and to grow into a successful endeavor, get rid of this Marilyn Williams, and this “Team Build” Idiocy and we write and restart is from scratch!
This guy Michael Dutton, had a vision.
a vision he did not shared with the people to join. I have to say good-bye when things are not shared with me.
Whats his plan? just to rip people money off? and where will all the capital go?
is the biggest percentage of money going into Michaels´hands???