Waiora settle “water product” lawsuit for $12M
Products this good aren’t on store shelves. Natural. Full strength. Always safe. Never watered down. Nothing you don’t want; everything you do.
We spend money on what goes inside the packaging, not on advertising it which is why our customer and members don’t hesitate to purchase Waiora products month-after-month.
-Official Waiora Product Overview
Natural Cellular Defense is a nutritional supplement marketed by Waiora. The company states that Natural Cellur Defense (NCD) is ‘(the) only choice when it comes to removing heavy metals and toxins from your system‘.
Natural Cellular Defense – is the cleanest and purest on the market. It is the most effective zeolite on the planet. Period.
Back in January 2012 a consumer fraud class action lawsuit was filed against Waiora in a US Federal Court. The suit, filed in Florida, claimed that ‘the company sold a mineral-enhanced anti-aging product that, in reality, contained little more than water‘.
The suit accuses Waiora of fraud and negligence, saying it, along with its manufacturing and research partners and those companies’ officers, had a duty to ensure the amount of zeolites on the label matched the bottle’s contents.
Waiora’s NCD actually contained less than 10 percent of the minerals promised on the label from 2004 to September 2011, the complaint says, calling the deception “a negligent or intentionally fraudulent escapade of gross magnitude … which robbed innocent people looking for ways to improve their health.”
The plaintiffs who filed the lawsuit have called Waiora’s marketing of the product a “fraudulent escapade of gross magnitude,” given that it allegedly targeted “gravely ill” consumers at a cost of more than $50 per 15-milliliter bottle.
The basis of the suit was a 2010 third-party analysis of Waiora’s NCD product, which revealed that ‘ instead of the 2,400 milligrams of zeolite advertised on the label, the bottles contained closer to 150 mg‘. The missing 2250 mg of zeolite was just water.
A second analysis was performed by another independent lab, which found an even lower amount of zeolite present in the NCD product.
These lab results were presented to Waiora, with the company dismissing them and standing by the printed ingredient information on NCD bottles.
Despite rejecting the third-party analysis results, shortly after they were presented to Waiora the company quietly ‘switched to a new manufacturer for the supplement‘.
Since the switch in October, Waiora has been selling NCD that has a different consistency, taste and color from the earlier version, the class claims.
The complaint also raised concerns over concerns ‘the supplement is an effective treatment for medical conditions like autism and cancer‘, despite none of Waiora’s product being evaluated by the FDA.
The case has played out in court over the past fourteen months and came to a resolution late last month, with both parties agreeing to settle out of court.
In the settlement agreement, Waiora coughed up $12 million dollars in compensation and will provide the plaintiffs with ‘a free three-pack of Natural Cellular Defense or NCD — produced after October 2011 — with a value of $150 each‘.
Kind of makes you wonder what other MLM companies might have gotten away with in the past. These plaintiffs were proactive enough to run independent tests for zeolites, but how many people would bother to go to the effort?
Which only goes on to show how much profit margin were in these “lotions and potions” to begin with.
Clearly they are making plenty of money even with this “full-strength” formula.
Kinda makes you wonder who’s really at fault with the previous manufacturer… did someone corporate quietly took a kickback from the manufacturer? Or is Waiora going to blame it all on the manufacturer cheating them?
It’d be pretty easy to guess… is Waiora going to sue the manufacturer? They should have done that when they realized their problem and came clean. The fact that they never admitted to the watering down suggests some backroom shenanigans.
Of course, no proof, merely speculation, but reasonable ones (I’d like to think)
That’s a pretty good point. You don’t quietly drop your manufacturer after it’s pointed out to you that they’ve been manufacturing a product that differs in ingredients to what is printed on the packaging for six years… not unless you’re the one calling the shots.
There are plenty of shady product manufacturers out there.
They know most folks won’t go through the trouble of testing to verify the quality of ingredients. For many consumers, it can be an expensive undertaking.
Most product users go by word of mouth, feel, and noticeable results to determine effectiveness of certain products which in some cases may or may not be psychosomatic and/or the placebo effect.
I feel If more people had the resources and wherewithal to test all product ingredients for integrity, then more manufacturers would be forced to produce products containing the exact amount ingredients that match the labels.
Well I did try this product on the recommendation of my dentist (he removes mercury amalgams) and I was warned that if I still had mercury or other heavy metals still in my body (my 7 amalgams were removed back in 2001) that I would have a detox reaction and to go slow on the initial amount of drops.
So i tried 3 drops the first time… in 5 minutes I felt a reaction and nearly threw up. Next day I did only 1 drop and was much better. Now I am taking 22 drops per day and my skin is amazing and I am feeling a lot less of the heavy metal symptoms I had before.
I’m only a datapoint of one but the product is very potent even if only 105 mgs. There is a competing product I will also try for comparison sake but as a nutritionist and health coach I have no probelm recommending this as a mercury detox product.
This product IS expensive though and I joined so that I could buy it at a lower price for myself and my clients.
Hope this helps.
hate to bust your bubble, but zeolite is what you find in detergent and kitty litter. Go look up “zeolite” in wikipedia and see for yourself.
Let’s reinflate this bubble. Zeolites are known as “molecular sieves” due to their ability to sort molecules.
They can extract one type of “stuff” from another type of “stuff.” Widely used in water filtration systems and biochemical processes as well detergents and cat boxes, zeolites have many agricultural and medical applications.
Their biggest use is in the production of laundry detergents…likely because there are 7 billion Earthlings who get their clothes dirty.
Since zeolites are so common and readily manufactured to specification its hard to see why a small bottle would cost so much.
I don’t know what to say other than I’ve been using Waiora off and on for about 6 years and its helped me Incredibly.
It immediately (within an hour) removes the ‘brainfog’ ‘head pressure’ associated with aluminum and mercury (barium, stronium?) toxicity in my brain; Or whatever it is thats in my skull that slows me down and fogs me up! IT WORKS. When nothing else does.
So whatever is in it, its working!
On another note, under a microscope I see that Waiora contains lots of microorganisms. Add red reagant, waiora and you’ll see tons of little things wiggling/moving around under the microscope.
What are they? Do zeolite minerals move around on their own?
Nowhere on the internet can I get in-depth info on the ingredients of Waiora NCD.
I took it with good result in 2005. It worked for me.
My medical intuitive friend, living across the country, saw I was detoxing obscene amounts of cadmium and nickel before I told her I was taking anything. I had called her because I was feeling so sleepy. She advised I simply back off my dose.
I was just about to reorder and go for a second round when this page popped up. Does anyone have information of the microorganisms James is talking about?
What disturbs me is their claims it is completely safe yet advise you to seek independent medical advise.
Of course, no doctor could make an informed appraisal when the company don’t publish all their ingredients.
What about for example if there is too much potassium and users are taking ACE inhibitors, isn’t there potential for heart failure?
My wife took this product for well over a year and a half.. in hopes of combating lung cancer……
that was in 2005 and 2006… she died in 2007.
The sales agent in Canada for Waoora kept telling her to stick with it and increase the dosage… maybe if the product was at it’s full and advertised strength, it would have made a difference…
I don’t care what anyone says, I took Waiora NCD in 2009 and it absolutely changed my life! I had mercury in my blood from lab work I took after having 14 mercury fillings replaced. That product was the single best thing that ever happened to me.
Within 10 minutes I felt a rush of energy and happiness that I could not ever remember! Previously, I was lethargic with repeated yeast infections (the body creates yeast to absorb mercury) brain fog and basically, I was ready to just give up. It made me feel so incredible and I was never ever sick like that again!
I never go without it! It was and is a miracle.
Unless you were severely hydrated, a few drops of bottled water didn’t give you “a rush of energy”. Happiness I can’t speak to.
I’m sure there are non-woo treatments for mercury poisoning. And Wait till you try caffeine…
Sounds like somebody discovered Marijuana.
No. Mercury reduces resistance to yeast infections by disrupting the natural biome so being prone to infection is because of that lowered resistance. It doesn’t “create” yeast to absorb it.
Brewer’s yeast (not something that occurs in the body) has been tested to absorb mercury from water which is the only claim that resembles the nonsense you spouted.