The Singles Matrix Review: MLM + a dating network?
There is no information on the Singles Matrix website indicating who owns or runs the business.
Infact, you can’t do or see anything on the Singles Matrix website other than to sign up and join the company.
The Singles Matrix website domain (“thesinglesmatrix.com”) was registered in May 2011 and names a Rephael Inbar of “W3 Ventures Inc.” as the domain owner.
Inbar (photo right) appears in marketing videos for the company and is credited as being the founder and creator of Singles Matrix.
Marketing videos for Singles Matrix first appeared online in November 2012, with the company’s website currently informing visitors that Singles Matrix is in pre-launch.
Inbar credits himself as the owner of w3 Ventures Inc. on his LinkedIn profile and has worked at a variety of IT related companies.
Inbar does have a history in internet marketing, but Singles Matrix appears to be his first MLM venture.
Read on for a full review of the Singles Matrix MLM business opportunity.
The Singles Matrix Product Line
Singles Matrix revolves around an inhouse social network. Marketing material for the company claim that the Singles Matrix social network will allow users to
- make friends
- ask for dates
- refer friends to dates
- search for dates
- share photos, videos, music
- live chat and message other users
- use a calendar
- ask questions about dating
Users can join Singles Matrix for free but receive “limited” access to the social network.
Full access is available to paid users for $9 a month ($29 for affiliates which includes access to the compensation plan and commissions)
The Singles Matrix Compensation Plan
Despite the name, Singles Matrix pays commissions to its affiliates using a unilevel style compensation plan.
A unilevel style compensation plan places an affiliate at the top of the structure, with every personally recruited new affiliate placed directly under them (level 1).
If any of these level 1 affiliates recruit new affiliates of their own, they are then placed on level 2 of the original affiliate’s structure and so on and so forth:
There is no limit to the width or depth of an affiliate’s unilevel team.
Using this unilevel compensation structure, Singles Matrix pay out commissions down five levels of recruitment:
- Level 1 – 50%
- Level 2 – 12%
- Level 3 – 6%
- Level 4 – 3%
- Level 5 – 1%
Commissions are paid out of the monthly membership fees that users and affiliates pay Singles Matrix.
Joining Singles Matrix
Affiliate membership to Singles Matrix is $29 a month.
Singles Matrix has a retail option which is great to see, however there’s a pretty big question mark on whether or not customers are going to be willing to pay $9 to use the site.
Users can of course sign up for free but I’m guessing they will be restricted on the dating side of things, with the idea being that this will be a strong incentive to sign up as a paid user.
Looking at the features list I’m struggling to see anything you can’t already do on a social networking site that exists today (be it organically or via the use of third-party apps).
Then of course there’s the dilemma of the dating pool of Singles Matrix itself. Are people joining to find dates or to make money? Income opportunity seekers can of course participate in the dating scene but the main focus should be on attracting those $9 retail customers.
The red flag with the Singles Matrix opportunity is the danger that they will wind up being top-heavy on the affiliate side of things. That is to say affiliates will join the company and then focus on recruiting new affiliates on the promise that they can earn commissions if they too go out and recruit affiliates.
In this sense the actual dating social network can be completely ignored with affiliates simply focusing on recruiting new affiliates. And if that does happen, Singles Matrix then run the real risk of mechanically operating as a pyramid scheme (retail options are great however pointless if not attractive and actually purchased by customers).
As a prospective affiliate I’d advise checking with your potential upline as to the make up of their downline, specifically how many $9 a month customers they have vs. $29 a month affiliates. To increase the sample size, it also might be worth asking for the same statistics of your potential upline’s upline too.
If either downline ratio is stacked towards affiliates then this is a pretty good indication of what you yourself are going to be doing to earn money as an affiliate of Singles Matrix.
Finally, the six-month prelaunch period (an official launch date is not provided on the Singles Matrix website) might be an indication of the difficulty in launching a succesful MLM social network (the niche’s track record isn’t all that great).