Lorraine Lea has collapsed. The company has been put into voluntary administration and is clearing what stock it has left.

Yesterday Lorraine Lea’s distributors were informed their contracts have been terminated.

Lorraine Lea is an Australian MLM company with business operations dating back to 1986. The company marketed a range of “high-quality, affordable linen and homewares”.

Lorraine Lea was founded by Peter and Heather Ryan.

The ‘Lorraine Lee’ is Heather’s favourite flower, and the inspiration behind the beautiful rose logo and company name!

Today Lorraine Lea is run by Peter’s and Heather’s son Adrian Ryan (right).

Anne Petracca was Lorraine Lea’s CEO up until mid 2023. Petracca was superseded by Antony Hampson in June 2023.

Voluntary administration in Australia is similar to bankruptcy in other jurisdictions.

In Australia, an external administrator, also called an insolvency practitioner, is an independent person that is formally appointed to control an insolvent company’s affairs.

As opposed to a Chapter 11 restructuring, voluntary administration is closer to a Chapter 7 liquidation.

While Lorraine Lea hasn’t publicly addressed its collapse, the company has advised it “doesn’t impact any past or current orders that are made”.

I can’t specifically comment on Lorraine Lea’s MLM operations as BehindMLM didn’t review the company. In fact the collapse was the first time I’d heard of Lorraine Lea.

Not expecting any further significant updates but if there are any I’ll leave a note below.