LimeLife sold off to L’Occitane, CEO resigns
LimeLife, aka LimeLife by Alcone, has reportedly been sold off to L’Occitane.
L’Occitane, a French personal care retailer, bought into LimeLife in mid 2017.
L’Occitane’s original purchase saw it buy a 40% stake in LimeLife’s US operations and 60% outside of the US. In January 2018 L’Occitane bumped its US stake to 60.48%.
Now, over the last few days, LimeLife distributors are claiming L’Occitane now owns LimeLife outright.
The acquisition has also purportedly seen co-founder and CEO Madison Mallardi step down.
BehindMLM reviewed LimeLife in January 2023, noting its other co-founder Michele Gay.
Gay’s status within LimeLife remains unclear. Gay still has LimeLife on her LinkedIn profile but otherwise hasn’t posted on social media since July 2024.
In any event, a successor to Madison Mallardi has yet to be named.
Curiously, while LimeLife distributors appear aware of the L’Occitane acquisition, neither L’Occitane or LimeLife appear to have made any public announcements.
LimeLife was still active on social media and featuring Madison Mallardi as of November 1st, 2024.
While an acquisition announcement would certainly clear things up, we might not get one.
L’Occitane Chairman and Executive Director Reinold Geiger (right), transitioned L’Occitane from a public company to a private company in April this year.
As of September 2024, SimilarWeb tracked ~76,000 monthly visits to LimeLife’s website (down 22% month on month). 83% of LimeLife’s website traffic orginated from the US.
Pending public confirmation or any further announcements we’ll keep you posted.