Alex Morton has settled Iyovia fraud allegations with the FTC and Nevada for $76,286,886.

Morton’s monetary judgment was part of a stipulated order settlement, filed on September 3rd.

Based on a July 16th financial statement provided to the FTC, Morton will only pay $10 million of his $76.2 million judgment.

In its May 2025 lawsuit, the FTC and Sate of Nevada alleged Iyovia violations of the FTC Act and Telemarketing Sales Rule. Previous iterations of Iyovia include iMarketsLive and IM Mastery Academy.

The FTC cited Morton as Iyovia’s Executive Vice President of Sales. IM Mastery Academy marketing material represented Morton to be a top earner in the company.

The FTC alleged Iyovia and its previous iterations defrauded consumers out of $1.2 billion. Morton was accused of misappropriating “over $76 million”.

The terms of the Morton’s stipulated settlement order see him agree

the facts alleged in the [FTC’s] Complaint will be taken as true, without further proof, in any subsequent civil litigation by or on behalf of [the FTC].

In addition to the monetary penalty, an injunction permanently prohibits Morton from

  • selling trading training services through MLM programs;
  • making misleading and/or unsubstantiated earnings claims;
  • misrepresenting the description of, level of experience required to use, time or effort required to use and the amount of capital required to use goods or services;
  • misrepresenting a government entity is auditing or has reviewed a good or service;
  • misrepresenting refund, cancellation or exchange policy terms;
  • failing to adequately disclose a Negative Option Feature;
  • failing to obtain a consumer’s “express informed consent” before charging them;
  • misrepresenting earnings potential or profitability;
  • misrepresenting a good’s or service’s performance, efficacy, nature or central characteristics;
  • making false or misleading statements to induce a person to pay for goods or services;
  • violating and/or assisting others with violating the Telemarketing Sales Rule; and
  • using or disclosing iMarketsLive, IM Mastery Academy and/or Iyovia customer information (except to government agencies or where required by law regulation or court order)

Morton has agreed to cooperate with the FTC’s ongoing Iyovia case. This includes appearing at any upcoming hearings related to other Iyovia defendants if requested.

Morton is additionally subject to ten years of record keeping and compliance reporting.

Morton’s Iyovia settlement follows similar settlements from Iyovia promoter defendants Brandon Boyd ($6.3 million) and Jason Brown and Matt Rosa ($36 million).

As the FTC was closing in on Iyovia, Morton and other top promoters jumped ship. A number of former promoters wound up at Jifu, wherein they continued fraudulent conduct cited in the FTC’s Iyovia Complaint.

Around the time the FTC filed its Iyovia Complaint, Morton began appearing in promotional material for something called “The Shift”.

The Shift’s website, hosted on “theshiftlaunch.com”, hasn’t been updated since the FTC filed suit.

In a September 4th Instagram post, Morton revealed he was still hosting “mastermind calls” for “students”. Morton ended the post by stating;

This post has nothing to do with trading training services and is solely for inspirational purposes.

With all promoters now having settled, Iyovia and owners Christopher and Isis Terry are the only remaining defendants.

In a shameless effort to keep millions misappropriated from consumers through Iyovia and previous iterations, the Terrys continue to fight the FTC in court.