LuLaRoe settles with all 2017 California class-action Plaintiffs
Last September mediation proceedings were ordered in the proposed LuLaRoe class-action in California.
Since then, one by one, LuLaRoe has been reaching confidential settlements with the Plaintiffs.
As of May 2021 there were still three Plaintiffs standing. On July 1st three joint stipulations were filed, requesting dismissal of their respective cases and claims.
Following the stipulation filings, on July 8th the court filed an order
granting stipulation for dismissal with prejudice by Plaintiffs Laura Rocke, Stephanie McGurn and Peggy Johnson.
Each party shall bear its, his, or her own costs and attorneys’ fees in this action.
By my count that’s every Plaintiff settled with, meaning the California LuLaRoe class-action, first filed in 2017, is now dead in the water.
LuLaRoe was tipped to avoid a class-action, following a major “divide and conquer” win back in March 2019.
I believe this brings the first Californian class-action docket to an end, but I’ll continue to monitor for a fortnight in case there’s any updates.
Separately LuLaRoe was hit with a second class-action in March, also filed in California.
LuLaRoe is attempting to compel arbitration as they did with the first class-action. To that end a Motion to Compel Arbitration was filed filed on June 17th.
The Plaintiffs filed in opposition of the motion on June 25th.
The court has scheduled a hearing on the motion for August 6th. Stay tuned…
Update 26th June 2022 – Arbitration was ordered between the parties.
LuLaRoe prevailed in getting the case dismissed on the basis of a statute of limitation clause in LuLaRoe distributor agreements.
Plaintiff Ponkey has appealed the Final Arbitration Award, with a decision on the appeal pending.
‘LuLaRich’ – Starts on Amazon Video on Sept 10th (I’m in Florida, USA)
youtube.com/watch?v=nJgkwIHp1pc&feature=emb_title
Thanks. I’ve spent the last two days on server stuff so need to catch on BMLM content. ~40 mins x 4 is going to have to wait for the weekend!
Stayed up and watched the first two. Not sure if I’ll put together an article as its pretty much a fly on the wall story of LuLaRoe.
What struck me was the family members who were brought into the business speaking up. It’s a large family and the majority of them aren’t on camera.
The Stidhams aside (they seem to think they’re at an biography interview or something?), I have respect for those who did appear on camera.
Especially the events guy. Seems like a straght-shooter who got caught up in dollars but did take the job seriously and deliver.
To have him look at the camera and just admit LuLaRoe was a pyramid scheme was impactful.
There was plenty of lulz with the Stidhams lying during the doco interview and the AG deposition throwbacks. Masterful editing whoever was responsible for that.
Just finished the fourth episode. It’s worth a watch for a recap of LuLaRoe’s heyday and downfall.
I got caught out by the events guy. He went on to recruit people into a cannabis Ponzi scheme.
The Stidhams relatives (kids?) in the AG depositions were lying little shits. The entitlement and sense of impunity… ugh.
In general I had respect for the consultants on camera. There was one I lost all respect for when she refused to answer if her retail sales commissions ever topped her downline commissions (refusal implied: no).
Also that nerdy guy, *chefs kiss*. Man has his “make a vicious statement and then stare innocently into the camera” game down pat.
This Business Insider story from 2018 provides an insightful peek into the mind of DeAnne Stidham (hint: it ain’t pretty):
NOLINK://www.businessinsider.com/lularoe-founder-calls-consultants-trolls-and-haters-2018-12
We might be getting a followup TV series too:
forbes.com/sites/jonathanberr/2021/09/11/lularoe-saga-may-become-scripted-movie-or-tv-show/?sh=513765327be8
New LuLaRoe doco coming out of nowhere: “The Rise and Fall of LuLaRoe”.
From Discovery Plus and BuzzFeed Studios, out December.
variety.com/2021/tv/news/lularoe-investigative-documentary-discovery-plus-buzzfeed-studios-1235113492/