Swych launched in 2019 and operates in the nutritional supplement MLM niche.

Swych operates from two website domains:

• swych.com – first registered in 2008, private registration last updated on April 29th, 2024
• swychlife.com – privately registered on July 2nd, 2020

Heading up Swych we have co-founders Mark and Jeanine McCool (right).

BehindMLM first came across Mark McCool in 2010, as founder of LiveSmart 360.

After a brief crisis period in 2011, LiveSmart 360 continued on till it collapsed in November 2015. What was left of LiveSmart 360 is believed to have been sold off to Shaklee.

Prior to LiveSmart 360 McCool was behind Cyberwize. Cyberwize’s decline from 2008 to 2010 effectively led to LiveSmart 360’s launch later that same year.

Swych represents it has “global operations” across Florida, Kansas, Utah, Italy, San Marino, Spain, the Philippines and Uganda.

With the McCools based out of Florida, this would appear to be where Swych primarily operates from.

I couldn’t tell you exactly why but Swych’s product marketing on its website gave me strong LaCore Enterprises vibes.

This prompted me to run a quick check to determine any links. Turns out LaCore Enterprises filed two lawsuits against McCool, Swych and Duke Wellington LLC, the Florida shell company McCool runs Swych through (Swych itself is a Florida LLC).

Both lawsuits relate to “consumer/commercial/debt” and were filed in Collin County, Texas. Unfortunately this jurisdiction doesn’t provide publica access to filings.

What I can tell you from the case dockets though is LaCore Enterprises’ second lawsuit, filed in June 13th, 2022, didn’t go anywhere.

The first lawsuit, filed on April 18th, 2022, led to default judgment awarded on May 31st, 2022. Final judgment was awarded to LaCore Enterprises on February 23rd, 2024.

I can’t say for sure without seeing case filings but I believe LaCore Enterprises might have had a hand in help McCool set up Swych.

In any event, whatever the legal dispute it’s now long settled. I’m only referencing it for the sake of completeness.

Read on for a full review of Swych’s MLM opportunity. [Continue reading…]

The Traders Domain civil fraud trial has been scheduled for June 15th, 2026.

Other recent updates in the CFTC’s The Traders Domain case include: [Continue reading…]

DAO1 has received a securities fraud warning from the Australian Securities and Investments Commission (ASIC). [Continue reading…]

Convicted iComTech Ponzi scammer David Brend has been sentenced to $195,305 in forfeiture. [Continue reading…]

GIG Dece fails to provide verifiable ownership or executive information on its website.

While GIG Dece does provide a list of executives, they are fictional names represented by stolen profile photos:

BehindMLM came across Gig Dece in our MetaAIBox review from a few days ago. The same scammers are behind both schemes.

Interestingly MetaAIBox is a confirmed Boris CEO Ponzi fronted by a Russian teacher.

GIG Dece’s official FaceBook page is run from India:

This presents us with a few possibilities:

1. Indian scammers hiring Russians to front their scams;
2. Indian scammers working with Russian scammers; or
3. Russian scammers outsourcing social media management to Indians

Personally my money is on option three.

GIG Dece’s website domain (“gigdece.com”), was privately registered on June 6th, 2024.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money. [Continue reading…]

Celion Hub fails to provide ownership or executive information on its website.

Instead, Celion Hub’s entire website combines AI generated slop images with (probably also AI generated) copy.

Over on Celion Hub’s official YouTube channel we learn three serial fraudsters are behind the company; Jonathan Sifuentes, Alfredo Villanueva and Alex Moreno Trujillo.

Jonathan Sifuentes is best known in the MLM industry for defrauding investors through his Xifra Lifestyle and Decentra Ponzi schemes.

Sifuentes fled to Dubai as Xifra Lifestyle was collapsing in 2022. While he hasn’t been held personally accountable for Xifra Lifestyle and Decentra, Sifuentes did face the music over his involvement in My Trader Coin.

Sifuentes last popped up on BehindMLM radar in mid 2024, as a promoter of the Mavie Global Ponzi scheme.

Alfredo Villaneuva is a former Mavie Global promoter:

Alex Moreno was a “top promoter in Sifuentes’ collapsed Xifra Lifestyle Ponzi scheme:

And after Xifra Lifestyle Moreno appears to have followed Sifuentes over to Decentra:

Celion Hub’s website domain (“celionhub.com”), was privately registered on August 12th, 2024. This ties into Mavie Global’s core Ponzi collapsing in June 2024.

Celion Hub fails to provide a corporate address on its website. That said, Jonathan Sifuentes was last know to be hiding out in Dubai.

Due to the proliferation of scams and failure to enforce securities fraud regulation, BehindMLM ranks Dubai as the MLM crime capital of the world.

BehindMLM’s guidelines for Dubai are:

1. If someone lives in Dubai and approaches you about an MLM opportunity, they’re trying to scam you.
2. If an MLM company is based out of or represents it has ties to Dubai, it’s a scam.

If you want to know specifically how this applies to Celion Hub, read on for a full review. [Continue reading…]

Stapbucks fails to provide ownership or executive information on its website.

Stapbucks’ website domain (“stapbucks9.net”), was registered with bogus details on February 2nd, 2025.

Of note is Stapbucks’ website domain being registered through the Chinese registrar Alibaba (Singapore).

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money. [Continue reading…]

Affiliate Mentor fails to provide ownership or executive information on its website.

In fact as I write this, Affiliate Mentor’s website is nothing more than an affiliate log in page:

Affiliate Mentor’s website domain (“affiliatementor.com”), was first registered on July 12th, 2004. The private registration was last updated on May 28th, 2024.

Further research reveals Affiliate Mentor marketing videos narrated by J Joshua Beistle.

J. Joshua Beistle first appeared on BehindMLM in 2013, as President of the JubiRev Ponzi scheme.

Essentially a reload of the notorious Zeek Rewards Ponzi scheme, JubiRev collapsed a few months after launch.

Beistle returned in mid 2014 with BrandOnline365, a short-lived pyramid scheme.

In 2020 Beistle resurfaced with Doug Wellens as co-founders of Essential Access Network.

In 2022 Beistle and Wellens hid their ownership of Enigma Network by posing as the company’s “training team”.

Enigma Network collapsed a few months after launch and was rebooted as BFX Standard. Today BFX Standard’s website is still up but features Nvisionu branding.

Nvisionu is an IM Mastery Academy spinoff run by CEO David Imonitie. The exact nature of the relationship between what’s left of BFX Standard and Nvisionu is unclear.

From Affiliate Mentor’s “affiliate application & agreement”;

By executing the Affiliate Mentor Affiliate Agreement (“Agreement”), you apply for legal authorization to become a Affiliate Mentor business owner and enter into a contract with Streamlined Marketing Systems, Inc., the parent Company of its DBA – Affiliate Mentor.

Streamlined Marketing Systems Inc. gives us three more names to add to Affiliate Mentor;

Pass Up VIP Commissions

If an Affiliate Mentor only buys in at the Core tier but recruits someone who buys into the VIP tier, those cycler commissions “pass up” to the first upline affiliate who has bought into the VIP tier.

Affiliate Mentor’s Products

Affiliate mentor has no retailable products or services.

Affiliates are only able to market Affiliate Mentor affiliate membership itself.

Affiliate Mentor affiliate membership provides access to two products; Core and VIP.

Core appears to be paid website traffic that’s funneled into something called “ClickCash”.

VIP is $297 annually and “instantly unlocks up to $2500 in free traffic”.

Affiliate Mentor’s Compensation Plan

Affiliate Mentor pays commissions on recruitment of affiliates who purchase its Core and/or VIP product tiers.

Core Commissions

Affiliate Mentor pays a $20 commission on personally recruited affiliates who sign up for the $49.95 a month Core tier.

Core tier is also available on an annual basis (cost unknown), on which a $200 commission is paid.

VIP Commissions

Purchase of Affiliate Mentor’s $297 VIP membership tier provides access to a 2×2 matrix cycler.

A 2×2 matrix places an affiliate at the top of a matrix, with two positions directly under them:

These two positions form the first level of the matrix. The second level of the matrix is generated by splitting these first two positions into another two positions each (4 positions).

Positions in the matrix are filled via $297 VIP position purchases by directly and indirectly recruited affiliates.

Once all commissions in the matrix are filled a $500 cycle commission is paid out.

A $250 matching commission is also paid to the affiliate who recruited the affiliate earning the $500 cycle commission.

Upon cycling and triggering a $500 cycle commission, a VIP position enters a new 2×2 matrix and the process of filling the matrix begins again.

Joining Affiliate Mentor

Affiliate Mentor affiliate membership is either $49.50 a month for the Core tier and/or $297 annually for the VIP tier.

The more an Affiliate Mentor affiliate spends on membership the higher their income potential.

Affiliate Mentor Conclusion

Affiliate Mentor combines pyramid recruitment with a cycler Ponzi model.

Affiliate Mentor’s Core and VIP tiers pay on recruitment of affiliates who buy into said tiers. Nothing is marketed or sold to retail customers, making both tiers a pyramid scheme.

Affiliate Mentor enters Ponzi scheme territory through its VIP tier cycler. $295 in and then a return is generated and paid out of subsequent $295 investments.

The VIP tier ROI is paid out as long as new investments are still coming in.

Attached to Affiliate Mentor’s Core and VIP tiers are paid traffic packages. The idea being paid traffic is directed to Affiliate Mentor’s marketing funnel, creating closed-loop pyramid scheme.

While Affiliate Mentor’s traffic packages are self-serving (without constant recruitment Affiliate Mentor collapses), the packages could be substitutes out for any other product or service. It’s the income opportunity that Affiliate Mentor and its affiliate promoters are selling.

As with all MLM Ponzi schemes, once affiliate recruitment dries up so too will new investment.

This will see matrices within Affiliate Mentor’s cycler begin to stall. Once enough matrices have stalled, an irreversible collapse is triggered.

Being a cycler Ponzi, primary beneficiaries of Affiliate Mentor are those running it. This takes place through one or more preloaded admin positions.

These admin positions cycle through first, and maintain that momentum through passups and being placed on active matrices. Eventually, everybody else winds up stuck on a stalled matrix.

The math behind Ponzi schemes guarantees that when they collapse, the majority of participants lose money.

MetaAIBox fails to provide ownership or executive information on its website.

MetaAIBox’s website domain (“metaaibox.com”), was privately registered on May 3rd, 2024.

If we look at MetaAIBox’s website source-code we find a reference to GIG Dece:

GIG Dece is an MLM pump and dump token scam fronted by fictional executives.

It appears the same scammers behind GIG Dece are also behind MetaAIBox.

Over on MetaAIBox’s official YouTube channel we find “Harley Fleming“. Fleming claims to be MetaAIBox’s owner.

Fleming doesn’t exist outside of MetaAIBox’s one marketing video, making him a prime Boris CEO candidate.

The actor playing Fleming has an eastern-European accent. This tracks with the majority of Boris CEO schemes being run by Russian and/or Ukrainian scammers.

Update 10th February 2025 – A reader in the comments below has provided us with a lead on “Igor”, the actor playing Fleming (click to enlarge):

When he’s not fronting MLM Ponzi schemes, Igor teaches English and German through Skyeng, an online school based out of Russia. /end update

In an attempt to appear legitimate, MetaAIBox provides a corporate address in New Zealand on its website. The address appears to be random and doesn’t have anything to do with MetaAIBox.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money. [Continue reading…]

FaforLife is a Nigerian MLM company that sells health and wellness supplements.

FaforLife provides a corporate address in Lagos, Nigeria on its website.

FaforLife’s website domain (“faforlife.com”), was privately registered on June 12th, 2021.

Heading up FaforLife is CEO Francis Udechukwu Brave.

Prior to launching FaforLife in 2022, Udechukwu was a promoting Global InterGold:

FaforLife’s Chief Marketing Officer Ojiakor Emmanuel, aka Chidiebere Ojiakor, is also a former Global Intergold promoter.

Global Intergold was a reboot of the EmGoldex gold-themed Russian Ponzi scheme.

Read on for a full review of the FaforLife MLM opportunity. [Continue reading…]