Prime My Body operate in the nutritional supplement MLM niche and are based out of the US state of Texas.

Heading up the company is CEO Paul Rogers. The Prime My Body website also identifies Brian Cummings as a co-founder.

Somewhat curiously, no other co-founders are provided on the Prime My Body website.

On his LinkedIn profile, Paul Rogers (right) cites himself as CEO of Digital International Media Group (DIMG).

DIMG is listed as the parent company of Prime My Body.

Rodgers first appeared on BehindMLM’s as CEO of CieAura back in 2013.

CieAura was an MLM company that manufactured “holographic chips” that targeted energy, chronic pain, rest, sinus allergies and libido enhancement.

A visit to the CieAura website today reveals the company has since closed:

A post on the official CieAura Facebook account suggests the company officially shut down in April, 2016.

In a July 2016 marketing video featured on the company website, Paul Rogers claims Prime My Body is currently operating in the US, Taiwan and China (Mexico coming soon).

Read on for a full review of the Prime My Body MLM opportunity.

Prime My Body Products

Prime My Body market three nutritional supplements and an “anti-aging skincare system”.

  • NanoEnhanced Hemp Oil – $199
  • Vitality Life Boost For Men – $89
  • Prime Protein Superfood – $55
  • Hydrate Luxe Daily Moisturizer – $60
  • Lift Firming Cream – $99 (6 tubes)

The Prime My Body Compensation Plan

Prime My Body pay affiliates when they sell products to retail customers.

Direct and residual recruitment commissions on affiliate recruitment are also paid out, as well as matching and rank achievement bonuses.

Retail Commissions

Prime My Body affiliates earn an approximate 10% commission on retail customer orders. A fixed 10% commission is paid on preferred customer orders.

Preferred customers are retail customers who opt in for a monthly autoship order.

Recruitment Commissions

Active Prime My Body affiliates earn a 25% commission on product pack purchases by newly recruited affiliates.

Residual Commissions (unilevel)

Prime My Body pay residual unilevel commissions via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Prime My Body cap payable unilevel levels at seven, with a 10% commission paid on GV generated within these seven unilevel team levels.

How many unilevel team levels a Prime My Body affiliate can earn on is determined by the following qualification criteria:

  • level 1 (personally recruited affiliates) – be an Active Affiliate, generate at least $60 in PV every 30 days and have at least one active customer
  • level 2 – be a Qualified Affiliate, generate at least $100 PV every 30 days and have at least two active customers
  • level 3 – generate at least $150 PV every 30 days, have at least three active customers and recruit at least three Active Affiliates (two of which must be Qualified Affiliates)
  • level 4 – generate $250 PV every 30 days, have at least five active customers and personally recruit at least five Active Affiliates (at least one of which qualifies for level 1 commissions)
  • level 5 – generate $300 PV every 30 days, have at least six active customers and personally recruit at least six Active Affiliates (at least two of which qualify for level 2 commissions and one who qualifies for level 4)
  • level 6 – generate $400 PV every 30 days, have at least eight active customers and personally recruit at least eight Active Affiliates (at least two of which qualify for level 3 commissions and two who qualify for level 4)
  • level 7 – generate $500 PV every 30 days, have at least ten active customers and personally recruit at least ten affiliates (at least two of which have qualify for level 3 commissions, two who qualify for level 4 and two who qualify for level 5)

An Active Affiliate is an affiliate who has sold or purchased at least one Prime My Body product during a thirty-day period.

A Qualified Affiliate is an Active Affiliate who has recruited at least two affiliates who have each purchased an affiliate Product Pack.

Residual Commissions (binary)

Prime My Body pay residual binary commissions via a binary compensation structure.

To qualify for residual binary commissions, a Prime My Body affiliate must be Active and Qualified (see residual unilevel commission qualification).

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note that there is no limit to how deep a binary team can grow.

Each Prime My Body product and affiliate Product Pack has a base point value attached to it:

  • NanoEnhanced – 60 points
  • Prime Protein Superfood – 28 points
  • Vitality Life Boost for Men – 45 points
  • Hydrate Luxe Daily Moisturizer – 30 points
  • Lift Firming Cream – 50 points
  • Personal Pack – 60 points
  • Starter Pack – 179 points
  • Business Pack – 357 points
  • Premium Pack – 536 points

These base point values can be increased via affiliate recruitment:

  • recruit and maintain two Active Affiliates and receive a 50% point bonus (1.5x)
  • recruit and maintain four Active Affiliates and receive a 100% point bonus (2x)

As products are purchased and/or sold within the binary team, Prime My Body tally up points generated on both sides.

For each 200 points matched on both sides, a Prime My Body affiliate is paid $20.

Leftover unmatched points are carried over, with binary commissions capped at $75,000 a week.

Matching Bonus

Prime My Body pay a Matching Bonus of up to 50% on residual binary commissions earned by downline affiliates.

The Matching Bonus is tracked via the same unilevel team used to pay residual unilevel commissions, capped at at three levels of recruitment.

  • recruit three affiliates (at least one on both sides of the binary team) and receive a 15% match on level 1 (personally recruited affiliates), 10% on level 2 and 5% on level 3
  • recruit five affiliates (at least two on both sides of the binary team) and receive a 25% match on level 1, 15% on level 2 and 10% on level 3
  • recruit seven affiliates (at least three on both sides of the binary team) and receive a 50% match on level 1, 25% on level 2 and 15% on level 3

Rank Achievement Bonus

Prime My Body reward affiliates who qualify for the 4-Star and higher affiliate ranks as follows:

  • 4-Star – $250 a month
  • Bronze – $500 a month and 100  Digital International Media, LTD shares
  • Silver – $1000 a month and 200 Digital International Media, LTD shares
  • Gold – $2500 a month and 400 Digital International Media, LTD shares
  • Emerald – $5000 a month and 800 Digital International Media, LTD shares
  • Diamond – $10,000 a month and 2000 Digital International Media, LTD shares
  • Double Diamond – $20,000 a month and 4000 Digital International Media, LTD shares
  • Triple Diamond – $30,000 a month and 8000 Digital International Media, LTD shares
  • Black Diamond – $45,000 a month and 12,000 Digital International Media, LTD shares

Note that Prime My Body provide no rank qualification criteria in their compensation plan documentation.

Joining Prime My Body

Prime My Body affiliate membership is $39 a year.

When signing up, a Prime My Body affiliate can choose to purchase an optional product pack:

  • Personal Pack – $199 (1 bottle of NanoEnhanced Hemp Oil and one month commission qualification)
  • Starter Pack – $357 (3 bottles of NanoEnhanced Hemp Oil and one month commission qualification)
  • Business Pack – $714 (6 bottles of NanoEnhanced Hemp Oil and two months commission qualification)
  • Premium Pack – $1071 (10 bottles of NanoEnhanced Hemp Oil and three months commission qualification)

Note that while purchase of the above packages is technically optional, a Prime My Body affiliate must recruit at least two affiliates who each purchase a package to qualify for MLM commissions.

Conclusion

Prime My Body’s compensation plan is a hit and miss, with unfortunately more misses than hits.

The company does have customer requirements but they apply only to residual unilevel commissions. The rest of the compensation plan is geared toward affiliate recruitment.

Off the bat we have some major pseudo-compliance going on with Prime My Body’s affiliate Product Packs.

Technically these are an optional purchase for newly recruited affiliates but to qualify for MLM commissions (Qualified Affiliate), a Prime My Body affiliate has to recruit two affiliates who purchase a Product Pack.

This creates a huge financial incentive for upline affiliates to pressure their recruits to buy in with a pack, which they themselves probably did for their own upline.

With this in mind the affiliate Product Packs are hardly “optional”. If every Prime My Body affiliate opted not to purchase a Product Pack, nobody would be earning MLM commissions.

Although not direct pay to play, Prime My Body still force affiliates to purchase product in order to earn MLM commissions. Their version of it however is indirect pay to play.

The commission paid out on the packs is chain-recruitment:

In order to help our Affiliates cover their cost of the package they initially purchased when they joined PMB and to quickly create a profitable business; we pay the sponsor 25% of the first package that their new Affiliate purchases.

The financial upline motivation is loud and clear, with the interests of a newly recruited affiliate secondary – if it’s even considered at all.

Direct recruitment commissions then become residual, so long as a Prime My Body affiliate qualifies an Active affiliate with a monthly $60 self-purchase order (typically autoship).

This can be a retail order (including preferred customers), but outside of residual unilevel commissions isn’t required.

This means it’s entirely possible for a Prime My Body affiliate to ignore residual unilevel commissions and still ultimately max out the compensation plan via affiliate recruitment.

Prime My Body’s Rank Achievement Bonuses are another compliance issue, specifically the offering of shares.

As per the Prime My Body compensation plan:

Various ranks have a number of shares associated with it.

These are shares of common stock in the parent company of PrimeMyBody, which is Digital International Media, LTD.

At the time of publication Digital International Media does not appear in the SEC’s Edgar database.

That makes any offering of shares (whether virtual or otherwise) an unregistered securities offering.

As far as regulation goes, this is probably Prime My Body’s most clear-cut compliance violation.

With respect to Prime My Body’s product line, hemp oil alone seems pretty cheap. A quick search reveals it costs less than $10 for an 8 fl oz bottle.

Prime My Body’s NanoEnhanced Hemp Oil is marketed as a formulated supplement, but is that worth $149 for a 1.8 oz bottle?

Vitality Life Boost for Men is a testosterone supplement. Again a quick search reveals a plethora of comparable products at around the $50 mark.

The key ingredient of the Prime Protein Superfood is 15 grams of protein per serving.

Irony of ironies, Nutiva have a hemp based equivalent product that also delivers 15 grams of plant-based protein per serving.

Prime My Body’s Prime Protein Superfood is $60.50 for a 38 oz canister. $50.99 will get you a 48 oz canister of Nutiva’s Hemp Protein.

My point is not to rubbish Prime My Body’s product offering and I’m certainly not claiming the products don’t work as advertised, but rather to illustrate that they don’t appear to have retail viability.

I can’t see anyone other than affiliates buying the products, which when combined with direct and residual recruitment commission, is your typical recipe for an MLM pyramid scheme.

Throw in a possible security violation and you’re not left with a lot to work with.

Pending drastic changes to the business model and compensation plan, consideration of Prime My Body as a legitimate MLM business opportunity leaves a lot to be desired.