Divvee Rank & Share Review: Promote apps, recruit affiliates, get paid.
Divvee Social initially launched as a “pay to access” e-commerce portal. Divvee affiliates were also paid to recruit new affiliates.
This concept flopped and interest in Divvee subsided a few months after launch:
In late September Divvee corporate announced a new mobile-centric business model. As per the Alexa traffic estimate graph above, this has sparked renewed interest in the company.
Named “Rank & Share”, today we take a look at and review Divvee’s new offering.
Divvee describe Rank & Share as a way for affiliates and free customers to
earn reward point by simply taking a few minutes a day to share their opinions and thoughts on some of the hottest new technologies and mobile apps just being released to the public.
Without the marketing-speak, this is essentially a point-based reward for spamming your social media accounts with apps Divvee pushes onto their user-base.
On the business side of things, Divvee have monetary partnerships with app creators.
To participate in Rank & Share, a Divvee affiliate or customer first downloads the Divvee app.
Through the app daily offers are made, via which a user can download, review and rank what’s on offer.
Divvee themselves have a financial partnership with the owners of apps promoted to users, which brings us to the Divvee compensation plan.
The Divvee Rank & Share Compensation Plan
Divvee are still using a 3×10 matrix compensation structure to pay commissions with (for more information, refer to BehindMLM’s Divvee Social review).
To qualify for commissions a Divvee affiliate must
- generate at least one hundred Rank & Share actions a month (includes personal actions and that of an affiliate’s free users)
- recruit at least one affiliate
A Rank & Share action can be an app install, review, rating or social media promotion post.
Commission payouts vary based on the agreements Divvee makes with app creators. Official Divvee compensation documentation states however that affiliates can be paid up to 25 cents on each Rank & Share action within their matrix.
Matrix levels require unlocking, which is tied to affiliate recruitment:
- be commission qualified to earn on one matrix level
- recruit and maintain two active affiliates to qualify for two matrix levels
- recruit and maintain three active affiliates to qualify for three matrix levels
- recruit and maintain four active affiliates to qualify for four matrix levels
- recruit and maintain five active affiliates to qualify for five matrix levels
- recruit and maintain six active affiliates to qualify for six matrix levels
- recruit and maintain seven active affiliates to qualify for seven matrix levels
- recruit and maintain eight active affiliates to qualify for eight matrix levels
- recruit and maintain nine active affiliates to qualify for nine matrix levels
- recruit and maintain ten active affiliates to qualify for all ten matrix levels
Being an active affiliate is satisfying the 100 Share & Rank actions a month component of commission qualification.
Each Rank & Share action that takes place within an affiliate’s matrix also generates a point.
These points can be used to redeem the following incentives:
- $100 gift card – 200 Divvee points
- Divvee-branded stream box – 300 Divvee points (plus 50 points a month for “service”)
- iPhone 7 or Galaxy 7 with plan – 1500 Divvee points and then 100 points a month for the plan
- all-inclusive 5 Star Luxury vacation to Cancun, Mexico – 5000 Divvee points with inclusive airfare, 2000 points without airfare
Recruitment commissions in Divvee are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretically infinite number of levels.
Divvee cap payable unilevel levels at ten, with affiliates paid $3 per affiliate recruited into their unilevel team.
These affiliates must be active (100 Rank & Share actions a month) before the commission is paid out.
Note that unilevel team payments are subject to the same qualification criteria as matrix levels (each unilevel level must be unlocked)
Divvee affiliate membership is $50 a year. This is up $25 from Divvee’s initial $25 affiliate membership fee.
Note that Divvee are still charging $25 for affiliate membership until the end of the year.
I initially thought Divvee’s Rank & Share was entirely replacing their e-commerce platform.
Turns out the two are being run in tandem. As I understand it access to the e-commerce platform is still $9.99 a month.
Participation in Divvee Rank & Share however is covered with the Divvee affiliate $50 a year fee.
Right from the start, Divvee set the focus of their affiliates on recruitment.
Without recruiting at least one affiliate, Divvee affiliates don’t get paid.
In order to get paid on all ten available matrix and unilevel levels, affiliates must then recruit and maintain a total of ten active affiliates.
With each of these affiliates generating 100 actions a month (which can be an affiliate’s own actions on multiple devices), that unlocks the entire Divvee Rank & Share compensation plan.
The problem with this is it’s chain-recruitment. Divvee affiliates are paid both directly and residually to recruit new affiliates.
This makes Divvee a pyramid scheme.
When an MLM company pays affiliates to recruit new affiliates, whatever else they attach to recruitment commissions is irrelevant.
In this case it’s Rank & Share actions generated by free non-affiliates users of the app.
While a Divvee affiliate can certainly earn on these actions, the compensation plan forces them to recruit to earn.
In the long-term I predict affiliate recruitment will be the core focus of Divvee affiliates. Don’t get me wrong, free users of the app will exist (“try it out, it’s free!”) but not in any great active number.
Unfortunately this is not a sustainable MLM business model