There is no information on the Penny Matrix website indicating who owns or runs the business.

The company’s website domain (pennymatrix.com) however was registered on the 12th of January 2011 and lists a “Michael Dodd” who is apparently the “MD” (Managing Director?) of something called “Operations Corporation”, which appears to be a division of “World Light LLC”, with World Light LLC seemingly operating out of Tennessee in the US.

Through World Light, Dodd (photo right) appears to have launched a previous venture called “World Light Funding” back in late 2010. World Light Funding was a recruitment driven single line matrix pyramid scheme that is no longer operational.

At the time of publication of this review, the World Light Funding website (worldlightfunding.com) redirects to something called “World Light Plus”, which appears to be a religious centered business opportunity of some sort. The income opportunity section of the World Light Plus Website (under “reseller”) simply requests visitors “check back in two hours!”

How long the World Light Plus website has been displaying this information is not known.

Meanwhile, the “about us” section of the World Light Plus website is somewhat of an amusing read:

World Light Plus, the Company, is a unique for-profit enterprise founded in 2012. World Light Plus (WLP) is completely oriented towards and controlled by its membership, as stated by its slogan, For the Members and By the Members.

The actual history of World Light Plus (WLP) begins with THE VISION of the late Ronald Mashal, who passed away on July 6, 2008. He was generally described as soft-spoken and ‘easy-going’. His closest friends say he was also quite humble, yet inwardly a spiritual giant whose soul could “light up the world”.

One day, a critical medical condition caused him to be rushed to the hospital, where he was officially declared dead. However, in that mysterious place between pure spiritual life and physical death, between God’s heavenly realm and Earth, a VISION was revealed to him.

Ron was then shown the image of a ‘system’ that would create an easier path for not just surviving these conditions but eventually improving the human condition on Earth. He then asked Ron to go back and serve humanity by implementing THE VISION. Ron obeyed.

Like people in biblical times, Ron did not ask for his mission. Yet, it became sacred to his heart, mind and soul, despite the many travails and extreme sorrows he had to suffer.

Friends turned against him; some thought he had been smitten by madness. Fortunately, he had personal savings to sustain him while he devoted the remainder of his life to this mission.

Yet, he watched them slowly dwindle away as banker after banker who used to be his friend turned their backs to him. He especially needed help in designing computer programs that would model THE VISION in each of its aspects.

Yet, pseudo-computer experts who claimed to possess the necessary skills would all, one by one, prove their incompetence.

Still, he persevered as if driven by an equal degree of love for THE VISION’s Author and a heart-felt desire to carry out His will. As if possessed by a new, indefatigable spirit, he gradually overcame every obstacle in constructing THE VISION’S mathematical model on paper.

Ron succeeded! WLP now serves as the access door for an inspired and faithful variation of Ron’s original VISION.

WLP truly believes that its matrix compensation plan contains both its ingenious essence and global reach.

So some guy died, rose from the dead and continued on god’s mission for him… which was supposedly to launch various dodgy looking MLM businesses under the World Light brand?

Riiiiiiiiiiiiight.

Meanwhile back in reality, the YouTube account used to host Penny Matrix’s promotional videos is ‘mikedodd22′, with this same account used to host World Light Funding’s marketing videos back in late 2010.

To tie everything together and cement that “Mike Dodd” is behind World Light Funding and Penny Matrix, here’s a Twitter account tweet that does just that:

A recently deleted LinkedIn profile (Google cache screenshot below is from October 2nd, 2012), also shows Dodd listing himself as the CEO of Penny Matrix, under the username “worldlight”:

Why Dodd is claiming that World Light only launched in 2012 and why the Penny Matrix website does not reveal who the ownership of the scheme is not known.

Read on for a full review of the Penny Matrix MLM opportunity.



The Penny Matrix Product Line

There are no retailable products or services available through the Penny Matrix income opportunity. Instead, Penny Matrix affiliates are only able to market membership to the company itself.

An ebook store is present on the Penny Matrix website, however attempting to purchase any books results in a request for a visitor to sign up to the company.



The Penny Matrix Compensation Plan

The Penny Matrix compensation plan revolves around a 2×14 matrix, which Penny Matrix members must fill with recruited members.

Members can be added to a Penny Matrix affiliate’s matrix either via direct recruitment or the recruiting efforts of their upline and downline.

A 2×14 matrix places an affiliate at the top of the matrix with two membership positions directly under them (level 1). In turn, these two positions branch out into two new legs (level 2) and so on and so forth down 14 levels, with the first few levels of a 2×14 matrix look something like this:

Using this 2×14 compensation structure, Penny Matrix pay out on even numbers of the matrix, with affiliates paid 30 cents per member on any even level.

Additionally the company also offers affiliates a 100% earnings match on the matrix earnings of any personally recruited affiliates.



Joining Penny Matrix

Penny Matrix membership is $7 a month recurring.



Conclusion

Penny Matrix pays out 100% of its commissions out of membership fees. Along with the fact that no retail products are marketed or sellable by company affiliates, this equates to Penny Matrix fitting the definition of a pyramid scheme.

And with the company keeping half the income possible via recruitment into an affiliate’s matrix, not even a marketable pyramid scheme at that.

New members rely on recruitment in order to earn commissions and those already in the company rely on new and existing members to continue to pay their monthly memberships in order to get paid.

If members stop paying their monthly membership fees, nobody gets paid and the entire scheme falls apart.

An argument could be made that the ebook side of things legitimises the Penny Matrix opportunity, however with commissions not dependent on the sale of ebooks and ebooks not being available at a retail level, the ebook side of Penny Matrix serves as nothing more than a token inclusion to attempt to legitimise what is quite obviously a recruitment dependent pyramid scheme.

Or as Mike Dodd described it just last Monday on Facebook, a ‘tell 2 friends that tell 2 friends thingy‘.