KingUni Review: $100 to $1999 mobile gaming?
There is no information on the KingUni website indicating who owns or runs the business, with the company only disclosing that it’s a
joint-venture with investors from China, South Korea, and the United States.
A corporate address is provided on the KingUni website, indicating that the company is registered in the US state of Nevada.
Interestingly enough the address provided (“3131 Las Vegas Blvd. South, Las Vegas, NV”), is that of the Wynn Las Vegas and Encore Hotel. No mention of KingUni is made anywhere on the Wynn Resort website, nor do they list any leasable office space (virtual or otherwise), so why KingUni are using their address on their website is a mystery.
Two additional corporate addresses are provided on the KingUni website, one in Shenzen China and the other Seoul Korea.
Both addresses however are marked “coming soon”.
The KingUni website domain (“kingunimobile.com”) was registered on the 23rd of August 2013, and lists a “Lee Jong Jin” as the domain owner.
I wasn’t able to find any further information on Lee Jong Jin, other than he or she appears to be based out Korea. The email address used to register the KingUni Mobile domain is a Korean-language domain, with the KingUni Mobile website itself being hosted out of Korea.
With the information that is currently known, Lee Jong Jin’s relationship and/or position within KingUni is unclear.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
The KingUni Product Line
According to the KingUni website, the company plans
to become a leading company in Mobile Gaming Development and Management, to reach a total company value of over 10 billion USD within 3-5 years, release 50-80 games for Mobile Devices (and) achieve over 1.5 million USD monthly revenue by Q4.
As it stands now however KingUni don’t appear to have a tangible product. Their mobile gaming platform is assumedly going to be over at “kinguni.com”, a domain registered on the 23rd of April 2013 with anonymous registration.
The KingUni website advises that it is “currently under construction” but that when complete will be a
premier mobile game publisher for free to play games for smartphone and tablet devices located in Los Angeles – USA, Shanghai, Chengdu and ZhengZhou – China.
Despite having not even launched their mobile game platform yet, KingUni also claims to be
well known for revolutionizing and unleashes (sic) the power of gaming by taking it mobile and making it social.
How KingUni plans to “revolutionize” mobile gaming is not disclosed.
The KingUni Compensation Plan
With no tangible product the KingUni compensation plan instead revolves around the sale of affiliate memberships:
- K – $100
- K1 – $599
- K2 – $1199
- K3 – $1999
When a new KingUni affiliate joins the company and pays their membership fees, the affiliate who recruited them earns a commission. How much of a commission is earnt depends on how much the newly recruited affiliate pays for membership:
- K – $10
- K1 – $60
- K2 – $120
- K3 – $200
Residual commissions in KingUni are paid out using a binary compensation structure. A binary compensation structure places an affiliate at the top of a binary team, with two positions directly under them.
In turn, these two positions branch out into another two positions and so on and so forth down a theoretical infinite number of levels.
Each of these positions represents a KingUni affiliate, either recruited directly or via the efforts of an affiliate’s up and downlines.
Affiliates are paid a commission per affiliate in their binary team, with how much is paid out determined by the membership fees paid by recruited affiliates:
- K – no commission paid out
- K1 – $10
- K2 – $20
- K3 – $30
How many binary levels a KingUni affiliate is paid out on is determined by how much they pay in affiliate fees:
- K – no residual binary commissions paid out
- K1 – 5 levels
- K2 – 8 levels
- K3 – 10 levels
KingUni offers K1, K2 and K3 affiliates what they call a “lucky prize”. This basically equates to yet another recruitment commission, paying out $1 on K1, $2 on K2 and $3 on K3 affiliates.
How many affiliates a KingUni affiliate can earn on again depends on how much they pay in membership fees:
- K1 – 50 affiliates
- K2 – 75 affiliates
- K3 – 100 affiliates
KingUni’s Leadership Award pays out affiliates who have recruited at least three K3 affiliates.
Once the above qualification criteria is met, KingUni affiliates are then paid out $100 for a recruited K1 affiliate, $200 for a K2 and $300 for a K3.
The Leadership Award is paid out using a unilevel style compensation structure, paying out down a theoretically infinite number of levels.
KingUni take an unspecified percentage of affiliate membership fees paid each day and pay the money out to K1 and above ranked affiliates.
How many days of the week and how much an affiliate is able to earn via KingUni’s profit sharing is determined by their affiliate membership rank:
- K1 (pay $599) – paid on Mondays, weekly cap of $40 up to a total of $1000
- K2 (pay $1199) – paid on Tuesdays, weekly cap of $80 up to a total of $2000
- K3 (pay $1999) – paid on Wednesdays, weekly cap of $160 up to a total of $5000
- Ruby (personally recruit 3 K3 ranked affiliates) – paid on Thursdays, weekly cap of $200 up to a total of $10,000
- Sapphire (personally recruit 3 Ruby ranked affiliates) – paid on Fridays, weekly cap of $600 up to a total of $100,000
- Emerald (personally recruit 3 Sapphire ranked affiliates) – paid on Saturdays, weekly cap of $2000 up to a total of $500,000
- Diamond (personally recruit 3 Emerald ranked affiliates) – paid on Sundays, weekly cap of $5000 up to a total of $1,000,000
Although not explicitly clarified in the WCM777 compensation plan material, I believe the higher ranks are paid retroactively on the previous days of the week for lower ranks.
Ie. a Ruby affiliate is paid Monday to Thursday rather than just Thursday alone (doesn’t make much sense to weekly cap affiliates if you’re only paying them one day a week).
Affiliate membership to KingUni is available at four levels, with how much an affiliate pays for membership being directly tied to their potential earnings:
- K – $100
- K1 – $599
- K2 – $1199
- K3 – $1999
Despite the mountain of projections and targets present on the KingUni website, the opportunity can be boiled down into a simple fee-driven recruitment scheme.
The whole mobile gaming platform serves as little more than a front for the scheme, with the company taking in affiliate fees and paying out commissions despite the platform even being functional yet.
The reality is that the mobile gaming platform has nothing to do with KingUni’s commission structure, with the company instead simply shuffling around affiliate fees amongst those who recruit the most.
How much an affiliate pays being directly pegged to their income potential (assuming they, their upline or their downline recruit), also introduces a pay-to-plan aspect to the business model.
Worse still the profit sharing component effectively introduces an investment aspect too. Affiliates buy a position for either $599, $1199 or $1999 on the expectation of a $1000 to $5000 ROI, increasable to $1,000,000 if they recruit enough new affiliate investors into the scheme.
Given that affiliate fees are funding KingUni’s profit sharing payouts, this drags the opportunity into Ponzi scheme territory.
In addition to the recruitment and affiliate-funded investment nature of the business, other red flags include the failure to disclose affiliate fees on the company website, the failure to provide the public and prospective affiliates with the KingUni compensation plan on their website and a lack of provided information on the company’s owner(s).
Secondary red flags include the providing of a US based corporate address that appears to have nothing to do with KingUni, and “coming soon” offices in China and Korea.
Marketing wise I’ve seen heavy targeting of KingUni marketing in Spanish, aimed at the South American demographic. Putting all of this together I’d say we’re looking at yet another Chinese-based (or perhaps Korea) recruitment scheme yet again targeting South American affiliates halfway across the world.
Once the recruitment of new affiliates and payment of fees dries up, so too will KingUni’s commission payouts – with those at the bottom of the pyramid losing their money.